1937 Sears Christmas Book

Make This YOUR Family's

AMERICA'S

Ha·

ppie.st

Christmas

WITH A POWERFUL

BIGGEST VALUE 10-TUBE PERFORMANCE

ALL-WAVE-FOREIGN, RECEPTION RADIO

3 Tuning Bands ••• New Easy Tuning Dial ••• Tuning Eye .

Radio experts say this Si1vertone is the ''Greateat radio value In America at t:hls row

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{oYbr~n:n~h:~~tf~~ilfi'eP:~~f~g::_

near or far, into your home.

is truly a fine QUALITY radio in every detail ... yes, it

will get more stations from foreign countries and In America ... greater distance•

•• . la

easier to tun• . .. and has a finer tone than many radios having 4or

more tubes.

That's why we want you to make our "THRILL TEST" explained on Page 59 and com–

pare

with other makes selling for

$60

to $75. Why should you pay more for any radio

when Sears wiU PROVE Silvertones give you "Most for the Money," because you SAVE

the extra orofits usually added to the manufacturing cost.

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5f~~n, 7~~n~~r!..~tb~f:i°J!gW~vf~·r:i~n~

aft· ~~e~~a~~~l,~

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amateurs and ship calls with amazing clearness. The Improved Superheterodyne Circuit

gives Extra Power 10-Tube Performance from 8 NEW"OCTAL BASE TUBES (2 dual

purpose). An entirely new F'ull View "Tl LT-BACK" Edge Lighted Dial

with

foreign

and American city names on it so you can tune by name and the Tuning Eye make per–

fect tuning quicker and easier. Its large size Electro Dynamic Speaker furnishes a rich,

clear tone that challenges comparison with highest priced sets. Other important features

are Powerllne Noise Rejection ...

Newest Beam Power" Audio System .. . New Syn..

chronized Tone Control ... Automatic Volume Control ... 3·Gang Ball Bearing

Condenser ... Large, marked knobs- Cabinet has classy one-piece stump anp

sHced

walnut veneer instrument panel and top with delightfully matched grille, knobs and dial.

Size,

19Y.ix12~•x10'~1•

inches. For 110-120-volt A.C., 50 or 60-cycle.

in 25-cycle

territory mention and send $3.00 extra. Listed by Underwriters' Laboratories. For Sears

Eaay Terms, see Page 5. Mailable but we recommend freight orexpreH. Shpa:. wt.,39 tbs.

57 V 4765-Cash. Radio (A) illustrated directly above ....... . ........ . $33.45

5575-Aerial Kit. Shipping weight, 2 pounds .... .. ... .. ..... .. ... . ... 69e

ELECTRIC

· $51~A~

DOWN

Marvelously

Improved NEW 1938 Silvertone

No Bending ••• Easy to Tune Dial

Guaranteed ·Foreign Reception

$100 Features at Half- Price

It's no wonder mJlllons are changing to Sllvertonea,

for

look

at this big,

powerf.ul

, beautiful Console Model.

looks like $100 radios .. . and you'll say it's their

equal when you SEE and TRY IT for 15-Days as ex–

plained in our "THRILL TEST" on Page 59. It has all

the new, improved features for quick, simplified tuning

of all stations. without discomfort nor sacrifice of beau–

ty. Here's a Christmas Time gift that

will

keep giving

happiness, pleaaure and educatlonal benefit• to ALL

for many years

come.

All-WAVE ••• 3-BANDS ••• TUNING EYE

MAGNIFICENT TONE ••• RARE BEAUTY

3 Tuning Bands. Range, Foreign,

S.8

18 M.C.; Int.

."B:~~!tut

at3v~~·~!~::

iri~~~~t~'d

~'~o1tf:

OVER" Dlal with foreign and American cities printed

large type for easy tuning by name • . . Only one

t:"nlng band Is shown at a time ... controlled

SILVERTONE 8 TUBE PERFORMANCE RADIO

WAVE BAND Selector Switch ... 11·Tube Perform-

:i:::.I:

!~::;ril'!e~e~tu~c:.:ri:::~:~:n.e,1~,:t;~~U.:'ei

Compare It With Other $35 to $40 Radios

...

Valuable Tuning Eye .. . Large 1 powerful 10-

0UTPERFORMS

MANY OTHER RADIOS USING SEVERAL MORE TUBES

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you have an old model, short distance radio that can't get Foreign Stations and you

tone a wonderfully smooth, rich voice ... Automatic

do not feel you can invest more in a new radio . .. then, by all means, buy this Silvertone.

Bass Compen1at:lon .•. Double ..Beam" .Output

Jes

a marvelous low priced radio that actually OUTPERFORMS many other make•

Tubes · · · Lo-Nolae

~Tuning

Control for quiet:

having many more tubes for one·haff their operating cost. Compare it with other

tuning of local stations • .• Molded curved Olal

makes your friends have costing $35 to $40 or more. Notice how clearly

gets foreign

Bezel ... Large, marked Tuning Knobs ... Moisture

programs, all American broadcasts, police calls and amateurs. Make the "THRILL

fr.C~1~dL~:!~~d:

·The

A~itgo,'f'ui1'~

~e~!b\n~•';::

the

TEST"shownonPN.e59. Ithas3Tunlng

8ands:Range.Forelgn

,6to18M.C.;Short newest, one-piece Roll Top and Instrument Panel of

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n:·~oni~~L ~~G!1::i'u

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elegantly figured stump and stripe walnut veneers.

features that give this Silvertone a smooth. even, realistic tone that will astonish all listen-

Large grille louvres and decorative sides give it

beau~y

ers. And its Superheterodyne Circuit gh·es atrong 8-Tube Performance from its

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~c~

l~t~

~'!'~1:,1i~~i~g°~i~~fe~ ~=wd~~;i~:~~s~~b~~~g~s ~~~g~J:gr;i~~a~i,!-~ci1;.~r~~~ti~~~ .:a_r:~~

Underwriters' Laboratories.

for 25-cycle territory,

veneer instrument panel. Size,'17!--ftxl0%x8% inches. For 110 volts, 50 or 60-cyde A.C.

~;:!i~~ N~~ :,~~i!:i~ §i:i~~-in:!.~iiht~Y70~b~:"s,

aee

~f.~ ~;~c:CJef~~rr~;~r;'Tst!":~s~nt,a.~ta$b~'!? §~1~~in~i~~:£. 'di~u~~~~rs'

Laboratories.

5 7

VM 4680-Cash Price . . . . .... .. ... .

$51•85

57 V 4575-Casb. Radio (B) illustrated at top of page....

. .. . . . $21.95

57 V 5567-Special Doublet All Wave Aerial.

57 V 5575-Aerial. Shipping weight, 2 pounds .

. . ...... 69c Shipping weigbt, 4 pounds 8 ounces ... . ....... $2.39

All Radios on this page are shipped ·from Chicago, Phlladelphla, Boston, Minneapolis, Cleveland

SEARS _ /

PAGE

or Binghamton, N.V. Send your order to Chicago, Phlladelphla, Boston or Minneapolis only. .