1940 Sears Christmas

A Gift

Everybody

Wants

THE FAMOUS

~~~

NOW Packed in a Beautiful Gift Box

and Personalized With Three Initials

ANY THREE INITIALS

AT NO EXTRA COST

Three ha ndsome gold color ini–

tials like above ore furnished

with

every

radio on this page.

We ship the initials you select

and you apply them on the sets

in any position desired-or like

our suggestion in the pictures.

They are easy to apply. Print

initials wanted.

Playing View With Cov–

er Removed and Dial

Guard Lifted tor Tuning.

$193~~.

Silvert;,ne Deluxe Portable Radio

for Batteries or Electricity

America's best looking portable radio-now at a new low

Christmas price! And now you can initial it just like high

priced luggage for a really personal gift. Covered in lug–

gage fabric and a "saddle" cover of rich artificial leather.

Exclusive grille design of

bn1shed

chromium.

As outstanding in performance

is in

appearance.

t ube superheterodyne (including a power rectifier tube)

.provides wide tuning range of American stations from 550

to 1600 KC. Clear tone from a 5-inch dynamic speaker.

Full 3-way

operation-from

enclosed batteries that are

guaranteed for 200 hours at 4 hours a day, or from 100

to 125-volt, 25 to 60-cycle A.C. or D.C. by simply remov–

ing cord and plugging in-no switchover necessary. Spe–

cial "Current Saver" switch is easy on batteries.

Built-in Loop Aerial will bring in powerful

nearbl

sta–

tions with ease. Where long distance or reception o weak

stations is desired, an outside aerial must be added. Size,

12V.,xl2Y,x5% inches. With batteries and 3 initials.

initials Wonted.

57 N 06561- Shpg. wt., 21 lbs. Mailable. Cash •• ••••••$1 9.95

Easy Payment Price ($2.50 do. and $3 a mo.) • •• •• • ,, • • 21.65

100 •

SEARS, ROEBUCK

AND

CO.

()

Radios Are

Available

Easy Te rms

See Page A, in

Center of Book

ONYX

Already the Favorite Radio

in Over 100,000 American Homes

You know t his gift will be ap preciated . .. 100,000 sat isfied customers

have bought it . . . famous radio personalities such as H . V. Kaltenborn

and Lowell Thomas have approved it .. . it must be good! And now,

at no increase in price, we offer it packed in a colorful Christmas gift

box, plus your choice of three gold color initials.

A beauty from every angle, for t he smart cabinet design continues •

over to the back, completely enclosing the radia. Note the graceful

sweep of the clear plastic dial . . . it lights up at night in a radiant

"sunburst" effect extending over to the neat push buttons.

An instant success ... t he most popular radio Sears have ever sold

because

is years a head in design a nd in features. I ts amazing purity

of tone is due t o ari extra-heavy dyna mic speaker.

has more power and.selectivity tha n you'd expect in a radio under

$10. There are 5 ma tched tubes in an advanced superheterodyne cir–

cuit , including a power rectifier tube and two dual purpose types.

Clearly t unes American sta tions from 540 to 1600 KC.

lnsta-matic Push Buttons of the newest " piano key"

~ype,

tune any

of your four favori te stations at the touch of a finger. Easy to set up

wi th the call letters that are furnished.

Built-in loop Aerial prOvides excellent recept ion in large cit ies and

near broadcasting centers. In places where loop aerial reception is

not sat isfactory, an outsid.e aerial should be used.

For 100 to 125-volt, 25 to 60-cycle A.C. or D.C. RC.A. licensed.

Cabinet size, 10 Y,x6x5

inches. Shipping weight, 9 pounds. Mailable.

Print initials wanted.

N 03451-Rodio in Attractive Ivory Color .Plastic••••••...••••• .•

9.95

N 03351-Radio in Rich Burl Walnut Color Plastic • .• • •.• . • • • . . •• . . 9.45

N 03551 - Radio in Beautiful Onyx Color Plastic.. • • • • • • ... . . . ... 10.45

57 N 4702 -Standard Aerial Kit. Shpg. wt., 2 lbs. .• •• , • • . • • • • • . . • • 49c