NOW Packed in a Beautiful Gift Box
and Personalized With Three Initials
ANY THREE INITIALS
AT NO EXTRA COST
Three ha ndsome gold color ini–
tials like above ore furnished
radio on this page.
We ship the initials you select
and you apply them on the sets
in any position desired-or like
our suggestion in the pictures.
They are easy to apply. Print
Playing View With Cov–
er Removed and Dial
Guard Lifted tor Tuning.
Silvert;,ne Deluxe Portable Radio
for Batteries or Electricity
America's best looking portable radio-now at a new low
Christmas price! And now you can initial it just like high
priced luggage for a really personal gift. Covered in lug–
gage fabric and a "saddle" cover of rich artificial leather.
Exclusive grille design of
As outstanding in performance
t ube superheterodyne (including a power rectifier tube)
.provides wide tuning range of American stations from 550
to 1600 KC. Clear tone from a 5-inch dynamic speaker.
enclosed batteries that are
guaranteed for 200 hours at 4 hours a day, or from 100
to 125-volt, 25 to 60-cycle A.C. or D.C. by simply remov–
ing cord and plugging in-no switchover necessary. Spe–
cial "Current Saver" switch is easy on batteries.
Built-in Loop Aerial will bring in powerful
tions with ease. Where long distance or reception o weak
stations is desired, an outside aerial must be added. Size,
12V.,xl2Y,x5% inches. With batteries and 3 initials.
57 N 06561- Shpg. wt., 21 lbs. Mailable. Cash •• ••••••$1 9.95
Easy Payment Price ($2.50 do. and $3 a mo.) • •• •• • ,, • • 21.65
Easy Te rms
See Page A, in
Center of Book
Already the Favorite Radio
in Over 100,000 American Homes
You know t his gift will be ap preciated . .. 100,000 sat isfied customers
have bought it . . . famous radio personalities such as H . V. Kaltenborn
and Lowell Thomas have approved it .. . it must be good! And now,
at no increase in price, we offer it packed in a colorful Christmas gift
box, plus your choice of three gold color initials.
A beauty from every angle, for t he smart cabinet design continues •
over to the back, completely enclosing the radia. Note the graceful
sweep of the clear plastic dial . . . it lights up at night in a radiant
"sunburst" effect extending over to the neat push buttons.
An instant success ... t he most popular radio Sears have ever sold
is years a head in design a nd in features. I ts amazing purity
of tone is due t o ari extra-heavy dyna mic speaker.
has more power and.selectivity tha n you'd expect in a radio under
$10. There are 5 ma tched tubes in an advanced superheterodyne cir–
cuit , including a power rectifier tube and two dual purpose types.
Clearly t unes American sta tions from 540 to 1600 KC.
lnsta-matic Push Buttons of the newest " piano key"
of your four favori te stations at the touch of a finger. Easy to set up
wi th the call letters that are furnished.
Built-in loop Aerial prOvides excellent recept ion in large cit ies and
near broadcasting centers. In places where loop aerial reception is
not sat isfactory, an outsid.e aerial should be used.
For 100 to 125-volt, 25 to 60-cycle A.C. or D.C. RC.A. licensed.
Cabinet size, 10 Y,x6x5
inches. Shipping weight, 9 pounds. Mailable.
Print initials wanted.
N 03451-Rodio in Attractive Ivory Color .Plastic••••••...••••• .•
N 03351-Radio in Rich Burl Walnut Color Plastic • .• • •.• . • • • . . •• . . 9.45
N 03551 - Radio in Beautiful Onyx Color Plastic.. • • • • • • ... . . . ... 10.45
57 N 4702 -Standard Aerial Kit. Shpg. wt., 2 lbs. .• •• , • • . • • • • • . . • • 49c