1940 Sears Christmas

FINEST QUALITY-SEARS MASTER,

WITH 36-MONTH SERVICE GUARANTEE

• 51 heavy duty plates, twelve more than standard. • 3,045 aq. In. of plate

area.• 150-amp. outputi 120·amp. hour cap.• One-piece cover.

• Molded Pro-tek top and hard rubber case. • Latest type automatic No ..

Spill Safety Vent caps. • Equal to batteries selling up to $14.45.

SEARS MASTER-packed with pawer-has that extra "pnnch" to give longer

service in modern cars! Here's the battery you can count on to give you smooth

and consistant performance any

me, all the

me for at least three solid

years! Inspected at every stage of its manufacture, SEARS MASTER is specially

designed to support the

loa~

of quick all-weather starts, extra electrical equiJ>–

men~.

and the general stram that modern batteries must bear.

it's Sears

quahty, you expect MORE-and you get it in SEARS MASTER! Here's What

y~u

get-quicker and more dependable starting-longer guaranteed service-en–

gmeering and construction

equal

to batteries selling far higher-and, best. of

all,

a price withIn your reach

28 NM 87F-Type

No-Spill Safety Vents. Shpg. wt.. 46 lbs•...... . ... $6.19

28 NM 88f-Type lB. No-Spill Safety Vents. Shpg. wt.. 46 lbs......... .. 6.19

28 NM 89F-Type 2.

No-Spill Safety Vents. Shpg. wt.. 52 lbs

7 .29

7Sc Allowance

You remit the full purchase price

of the new battery with your order.

Along \\oith your new battery, Sears

will

send you

coupon. This coupon

will

be redeemed for 7Sc in cash

when your old battery is delivered.

prepaid,

to any Sears Mail Order

House or Retail Store.

How to Order

First locate the make and model of

your car under

Battery Type•

list–

ed below. Note the type your car

needs-1,

1A, tB,

Then order

the batter"y you want from the list–

ings under

each battery-Argosy,

Super Peerless or Sears Ma•ter.

your car is not listed under

~:t\~~';a!~~~8Je~b~

~i~~-Y(fi~i~~~

measurement is

top of terminal

posts.) Send orders to nearest Mall

Order Houae. Shipped

freight

from

there or factories or warehouses

Cincin–

nati. Miiwaukee, Cleveland, Binghamton

or Pittsburgh. Not mailable.

l1~f6•H.

Fi~!nihu1~k iJ~~~3P'f~~

;ri,~e

WrJ..

Sg:°b~~!~-~

i9\

J-~t

1934-40; Essex 1922-31; Ford 1928-

32, 1933 4-cyl.; Nash 1925-40 single

ign.; Olds. 1930-33, 1935-37 6-cyl.;

Plymouth

1928-40;

Pontiac

1926-

32,

1935-37 6-cyl.; Terraplane

1933; Willys 1937-40.

Super Peerless

• 24-month service guarantee.

• 119·amp. outputi 95-amp. hour cap.

• 2,431

•q.

in. of plate

area.

• 45

~avy

duty plate•,

six

more than

•tandard. •Durable Ebrokcontalner.

Head-and· shoulders above standard type

batteries,

Super PeerleH

will give plus–

performance for a full two years! Pro–

viding dependable vower under any con–

ditions, the

Super PeerleH

wiJl

the job to give you lightning-quick starts

in zero weather.

You'll never

again

satisfied with a

standard battery once you've thrilled to

the extra power, longer life, and complete

dependability of the SUPER PEER–

LESS!

has

everythh'g you demand

in a battery and it's priced for important

savings. See Page A, in center of book,

and find out how you can buy a SUPER

PEERLESS on Sears Easy Terms. Types

and

of the Super Peerless are

equipped with automatic No-Spill safety

Vent c:,aps.

28 NM 45F -Type

Shpg. wt.. 42 lbs.$4.19

28 NM 45CF-Type IA. Shpg. wt., 42 lbs. 4.19

28 NM 45VF-Type 18. Shpg. wt., 44 lbs. 4.19

28NM42F -Type2. Shpg. wt.,461bs. 5.39

Argosy Battery

• 12-month service guarantee.

• 39-plate construction.

e 95-amp. output, 77-amp. hour cap.

low

price

is your object, you can't

~~~ t~~;Y~ou~1:~ ,~;~ai111~e::t ~

y:1~

yet it costs less than what you would

~~~f1\.t0Jaa:~o;o~ah~~~ ;~i~~~ ~::~~~

perhaps you intend to trade cars within a

year. Then ARGOSY was meant for you.

Type

is equipped with No-Spill safety

l,{f,H.

Fi~!nfi~~~i

~~~r7.

t1~wge~

2ve8nNtMca5p3sF. -Type

1 .

Sbpg,

wt..

38 lbs. $2.69

ll'it~el~; 1~%~31f_' 1~3f!iJ;iJl;dpeS

28 NM 53CF-Type IA. Shpg. wt.. 38 lbs.. 2.6

1934-37; Pontiac 8 1932, 1934-37.

28 NM 53VF-type 18. Shpg, wt,., 40 lbg. 2.69

116 •

SEARS, ROEBUCK

AND CO.

Limit

to a Customer

ARGOSY

With Old

Battery