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And as for technicalities- the order number is the

thing - it's right after the price, like this: 25.00

(#23-51). And

THAT

is the thing that makes it so bliss-

fully easy to order by 'phone, or with that order

blank in the back. Our number's Wisconsin 7-3300.

(Day or night, you know.) Our address is Fifth

Avenue at 39th Street . . . and though we think you'll

have a wonderful time shopping "by the Book",

we'd love to have you come in and see us, just the same.

Now, you can make your gift list on page 173,

and you'll find the Table of Contents when you turn

P. S. Have a Merry, Merry Christmas!