INDEX
OF GU'T ITEMS IN THJS BOOK
Bibles,
Globes•• ••• •••••••••••
146
Bl1lfolds.••• •••••••••• ••••
138, 139
Blankeus,
Uneria.••.. • .. . •
118, 119
Boob.• .• ••••••
64,
s:;,
96, 146, 147
Boys'
Apparel••• ..•
50, 51,
13:>-137
ChrlstmasCan:ls,
Wropplngs
120-122
Christmas
Ornaments•.•.••
14&-150
Ciqruette L19hters,
CompactB
•. ; .••. . ..,...... •..• •14,
15,
137
Closet, Gilt Accesaories• .. •• .. . 116
Diahea • • • • . . ••••.•• .•. •••.79, 80
Dolla
and
Cribs . •. . ...•..•.. 6&-78
Dr......,r
Sets
and
·Accesaories..20, 2l
Fountain Pen Sets... . •• ..•. •.
145
Fruit
Oalte••.•.. . •.••.••• ••.•• • •
152
Fur
Coals..... .• ....... .... ...25
Games.~
...... ... . .
98-105
Glaced
Fruits, Nuts, Puddlnga. .
151
Gloves, Mittens•.... •..•.• . .
49,
51
Guest Towels, Place
Mats. .. : ..119
Hcmdl!aQs.....••. . .•..•22- 24151
Handlterchiela...• •.•• •.• . ..••.
51
Hobby Horses, Toya. , ....
60,
87~1
HOllery,
Socb .••••.•. ••. ..
49,
124
Housewares.•••.• . · . ... •• •• . • ..
1J2
Jewelry, Watches. . . • . • •• .
2- 7,
140
ICnlttlnc;i, Sewinc;i Acce8110riee...
114
.Unc;ierie,
Gowns . .. . . .. . ....
38-41
Majorette
Boors •.••••• ••••• •• •
.49
Manicure Sets ...•.... . •. . ..
14, 15
Men's Apparel••. . ... . ; ...
124-133
Neckwear, Women's . ....26,
27, 48
Paint and Colorlnc;i
Seta. ... .••••
97
Pre-School Toya.
a
:
• •••• • , •••
58, 59
Records and Albums •...••.
63, 123
Robes,
HOUllll0001B••.••••• 28-30,
38,
so.
130, 131 , 137
Room
Acceasorles .• . ..•...••.
8-13
Scatter Rugs...............•...
117
·Slippers, Playshoes.. • . .....•31-37
Smoklnc;i Nee&•••.•••..•. . ... 144
Sport1n9
Goods .••••••.. •.
110, 111
Stationery •....•.. . •. •.. .. . . .•
I45
Table and
Chairs...••....• •80, 81
Toiletries. . ••...•...
14-19, 142, 143
Tays. ••.. . ...
52~,
6&-97,
10&-109
Unilorms
and Playauits .•..
108, 109
Women's Apparel•. ...
22-33, 38-49
HOW TO ORDER BY MAIL
Make a list ol the articles wanted, using the en–
closed order blank or any plain piece of paper
Stale the
Article
N.umbeJ:, N.ame.
at
ar1icle
Quantity wanted and Price of each item.
If
there is a selection ol Sues or Colors,
be
sure to
state your choice. Also give any other Informa–
tion requested, so that we can fill your order
without delay.
Mail direct to our Mail Order House, and un–
less ordering on time payments, enclose lull
amount lor merchandise and postage(see Parcel
Post Table at right). Allow enough for postage.
We will return every penny not used.
Do
not
Include transportation charges on freight or ex–
press shipments
if
there
is an agent at your
station. Pay him when goods arrive.
The best ways to send money are by_ Bank
Money Orders, Bank Drafts or Cashier's Checks,
or your own Personal Check. American Express
Money Orders now cost less than Postal Money
Orders and may be purchased at Express
offices, some drug stores and other places.
GIFrS FOR SERVICE MEN
It
is too late now lo mail gilts overseas
if
you
want them
to
arrive by Christmas. For service–
men or women In this country, allow plenty ol
time for packages to reach them.
I!
you Intend
to make up your gilt packac;ie at home,
we
sug·
gest placing
orders
now for items from
our
catalogs to be included in your package,
ABOUT C.0.D. ORDERS
Under
the
new Federal Revenue Bill the Post–
oflice is now compelled to charqe double the
amount previously asked for C.O.D. collection
lees. Save money by avoidJnc;i this service ex–
cept where necessary. We do not accept ordere
lor less than $2 to be shipped C.O.D. (except
orders for repair parts).
W e
must also refuse to
accept C.0.0. orders
for
merchandise cut or
made to order, for
items
enc;iraved, mono–
grammed or gold stamped, or for articles listed
in
the catalog as shipped from factory.
FOR WARDS COMPLETE SELECTION OF GIPTS
, In
Addition to all the
gift
ideas in this Chrishnas
Book,
you'll find thousands more
in our Fall and Winter General Catalog- especially such practical gifts as Furni–
h.ire
·and
Hou9ewares and complete assortments
of
Clothing
and
Shoes.
Also
addi·
lional selections in Jewelry,
Cosmetics,
Books
and
other ho\iday
lines.
If
you
do
not
have our latest General Catalog, write to Wmds nearest Mail Order
House.
Or
visit
our
neareSt Catalog
Office
or
Retail
Store where
copies are
always
on
hand for your
use. Include selections
from
both
books
in your orders. If more
oonvenient,
buy
on
Wards Time Payment Plan and pay
by
the month.
WARDS GUARANTEE-If for any
rea"aon
you
are
not
entirely
satisfied
with any
purchase made at Wards, you may return the merchandise. We wiQ
promptly
re–
fund
all
yoli
paid- including
any
transportation
charges
paid
by you.
Or,
ii
for
you
prefer, we will exchange
it
for something
~t
does satisfy
you.
OTHER WAYS TO SHOP AT WARDS
PARCEL POST CHARGES
Besides
the
convenience of ordering by mail,
Wards oiler these other easy ways
to
shop:
!'Hom; 0Rn£Bs-Just coll up our nearest Malt
Order House
or
Catalog O!Hce or the Catalog
Dei;t. In any of our Retail Stores. Have catalog
Items sent directly to your home, or call for them
when ready and save part of the shipping cos1.
To figure how much to allow for postage, first total
the shipping weights of all Items ordered. For pack–
ag.eaol
8
oz..
or
less.
allow
l'f2c
Im
each.
2.
m.. m:
b:ac–
tion thereof.
If
over 8 oz. - allow the Zone Rate as
shown below. lf you are not sure which :zone you
live In, ask your mailman or look on the label of any
parcel post package you receive from our mall order
house.
CATALOG OFFICES-Get personal service on or–
ders and inqulrles. Save letter postage and
money order fees. Reduce transportation
charges by calling for goods at the office or
have them shipped direct, as you prefer.
RETAIL STORES- Buy from wide assortments ol
holiday Items and other merchandise on dis·
play in our stores, ready for immediate selec–
tion. Get complete retail service at typical Ward
•avlngs. Order any items from the catalog In
the convenient Catalog De"partment.
HOW TO GET OUR
GENERAL CATALOG REGULARLY
We publish enough General Catalogs each
season
to
provide copies for all customers who
order regularly direct b}' mail, or in person or
by phone through our Catalog Offices, or the
Catalog Department
In
any of our stores.
Orders placed at this time from either our
Christmas Book or our current General Catalog
will be counted In determining distribution ol
our new Spring and Summer General Catalog
which
will
be ready for mailing about February
15th.
Be sure to place all orders under the same
name , so as
to
help us keep our records correct.
IMPORTANT: The prices in this catalog are
subject to change, but only in such manner and
to such extent as may be consistent with law
and any applicable price celling rec;iulations
then in effect. Prices listed In this catalog are
subject to an addJtional charge to cover any
applicabte state sales, use or retailers' occupa–
tion taxes.
Shlpp!nq
Wetqht
9oz. to
I lb.
I lb.
I
oz. to
2lba.
2 lba. I oz. to 3lb•.
31ba. I
oz.lo4lba.
4 Iba. I oz. to 51ba.
5 lba. I oz. to 6 lbe.
6tbs. t oz. to 71bs.
7 lbs. I oz. to Bibs.
Bibs. I oz. to 91ba.
9 lba. t oz. to 10 lbs.
10 lbs. I oz. to 11 lbs.
1l lbs. I oz. to 12 lbs.
12 Iba. I oz. to 13 lba.
13 lbr. I oz. to 14 lbe.
14lbs. I oz. to 15lbs.
15 lbs. I oz. to 16 lbs:
16 lbs. I
OL
to 17 lba.
17 Iba. I oz. to 18 lbs.
IS Iba. I
oz.
to
19 Iba.
19 lba. I oz. to 20 Iba.
25 Iba.
30lbs.
35lba.
40lba.
50lba.
GOiba.
LOCAL
1-2
ZONE
Not
(With·
Over
In
150
City)
Miles
--
--
Sc
9c
9c
Ile
9c
12c
IOc
13c
IOc
14c
--
--
lie !Sc
lie
16c
12c
17c
12c
!Sc
13c
19c
--
--
13c
20c
l4c
22c
14c
23c
!Sc
24c
!Sc
25c
-- --
t6c
26c
.16c
27c
17c
28c
17c
2~c
18c
30c
-- --
20c
36c
23c
41c
25c
47c
28c
53c
33c
64c
--- --
38c
75c
ZONES
3
4
5
151 to 301 to 601 to
300
600
1000
Miles Mtles Miles
-- - -
--
IOc
Ile
12c
12c
15c
!Sc
14c
!Sc
23c
16c
22c
2Bc
!Sc 25c
34c
--
--- --
20c
29c
39c
22c 32c
44c
24c 36c
50c
26c
39c
56c
28c 43c
6lc
--
--- --
30c
46c
66c
32c
50c
72c
3-4c
54c
77c
36c 58c
82c
38c
61c
89c
-- ---
--
40c
65c
94c
42c
68c
99c
44c
72c $1.05
46c
75c
1.10
48c
79c
1.15
--
--- --
59c
97c
1.43
69c $1.1 5
1.70
79c 1.33
J.98
90c 1.51
2.25
$1.10 1.87
2.79
-- --- --
1.31
2.24
3.34
(134
WA RDS a )
SEE PAGE 141 FOR WARDS TIME PAYMENT PLAN
70lba.
43c
87c
1.51
2.60
3.88