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INDEX

OF GU'T ITEMS IN THJS BOOK

Bibles,

Globes•• ••• •••••••••••

146

Bl1lfolds.••• •••••••••• ••••

138, 139

Blankeus,

Uneria.••.. • .. . •

118, 119

Boob.• .• ••••••

64,

s:;,

96, 146, 147

Boys'

Apparel••• ..•

50, 51,

13:>-137

ChrlstmasCan:ls,

Wropplngs

120-122

Christmas

Ornaments•.•.••

14&-150

Ciqruette L19hters,

CompactB

•. ; .••. . ..,...... •..• •14,

15,

137

Closet, Gilt Accesaories• .. •• .. . 116

Diahea • • • • . . ••••.•• .•. •••.79, 80

Dolla

and

Cribs . •. . ...•..•.. 6&-78

Dr......,r

Sets

and

·Accesaories..20, 2l

Fountain Pen Sets... . •• ..•. •.

145

Fruit

Oalte••.•.. . •.••.••• ••.•• • •

152

Fur

Coals..... .• ....... .... ...25

Games.~

...... ... . .

98-105

Glaced

Fruits, Nuts, Puddlnga. .

151

Gloves, Mittens•.... •..•.• . .

49,

51

Guest Towels, Place

Mats. .. : ..119

Hcmdl!aQs.....••. . .•..•22- 24151

Handlterchiela...• •.•• •.• . ..••.

51

Hobby Horses, Toya. , ....

60,

87~1

HOllery,

Socb .••••.•. ••. ..

49,

124

Housewares.•••.• . · . ... •• •• . • ..

1J2

Jewelry, Watches. . . • . • •• .

2- 7,

140

ICnlttlnc;i, Sewinc;i Acce8110riee...

114

.Unc;ierie,

Gowns . .. . . .. . ....

38-41

Majorette

Boors •.••••• ••••• •• •

.49

Manicure Sets ...•.... . •. . ..

14, 15

Men's Apparel••. . ... . ; ...

124-133

Neckwear, Women's . ....26,

27, 48

Paint and Colorlnc;i

Seta. ... .••••

97

Pre-School Toya.

a

:

• •••• • , •••

58, 59

Records and Albums •...••.

63, 123

Robes,

HOUllll0001B••.••••• 28-30,

38,

so.

130, 131 , 137

Room

Acceasorles .• . ..•...••.

8-13

Scatter Rugs...............•...

117

·Slippers, Playshoes.. • . .....•31-37

Smoklnc;i Nee&•••.•••..•. . ... 144

Sport1n9

Goods .••••••.. •.

110, 111

Stationery •....•.. . •. •.. .. . . .•

I45

Table and

Chairs...••....• •80, 81

Toiletries. . ••...•...

14-19, 142, 143

Tays. ••.. . ...

52~,

6&-97,

10&-109

Unilorms

and Playauits .•..

108, 109

Women's Apparel•. ...

22-33, 38-49

HOW TO ORDER BY MAIL

Make a list ol the articles wanted, using the en–

closed order blank or any plain piece of paper

Stale the

Article

N.umbeJ:, N.ame.

at

ar1icle

Quantity wanted and Price of each item.

If

there is a selection ol Sues or Colors,

be

sure to

state your choice. Also give any other Informa–

tion requested, so that we can fill your order

without delay.

Mail direct to our Mail Order House, and un–

less ordering on time payments, enclose lull

amount lor merchandise and postage(see Parcel

Post Table at right). Allow enough for postage.

We will return every penny not used.

Do

not

Include transportation charges on freight or ex–

press shipments

if

there

is an agent at your

station. Pay him when goods arrive.

The best ways to send money are by_ Bank

Money Orders, Bank Drafts or Cashier's Checks,

or your own Personal Check. American Express

Money Orders now cost less than Postal Money

Orders and may be purchased at Express

offices, some drug stores and other places.

GIFrS FOR SERVICE MEN

It

is too late now lo mail gilts overseas

if

you

want them

to

arrive by Christmas. For service–

men or women In this country, allow plenty ol

time for packages to reach them.

I!

you Intend

to make up your gilt packac;ie at home,

we

sug·

gest placing

orders

now for items from

our

catalogs to be included in your package,

ABOUT C.0.D. ORDERS

Under

the

new Federal Revenue Bill the Post–

oflice is now compelled to charqe double the

amount previously asked for C.O.D. collection

lees. Save money by avoidJnc;i this service ex–

cept where necessary. We do not accept ordere

lor less than $2 to be shipped C.O.D. (except

orders for repair parts).

W e

must also refuse to

accept C.0.0. orders

for

merchandise cut or

made to order, for

items

enc;iraved, mono–

grammed or gold stamped, or for articles listed

in

the catalog as shipped from factory.

FOR WARDS COMPLETE SELECTION OF GIPTS

, In

Addition to all the

gift

ideas in this Chrishnas

Book,

you'll find thousands more

in our Fall and Winter General Catalog- especially such practical gifts as Furni–

h.ire

·and

Hou9ewares and complete assortments

of

Clothing

and

Shoes.

Also

addi·

lional selections in Jewelry,

Cosmetics,

Books

and

other ho\iday

lines.

If

you

do

not

have our latest General Catalog, write to Wmds nearest Mail Order

House.

Or

visit

our

neareSt Catalog

Office

or

Retail

Store where

copies are

always

on

hand for your

use. Include selections

from

both

books

in your orders. If more

oonvenient,

buy

on

Wards Time Payment Plan and pay

by

the month.

WARDS GUARANTEE-If for any

rea"aon

you

are

not

entirely

satisfied

with any

purchase made at Wards, you may return the merchandise. We wiQ

promptly

re–

fund

all

yoli

paid- including

any

transportation

charges

paid

by you.

Or,

ii

for

you

prefer, we will exchange

it

for something

~t

does satisfy

you.

OTHER WAYS TO SHOP AT WARDS

PARCEL POST CHARGES

Besides

the

convenience of ordering by mail,

Wards oiler these other easy ways

to

shop:

!'Hom; 0Rn£Bs-Just coll up our nearest Malt

Order House

or

Catalog O!Hce or the Catalog

Dei;t. In any of our Retail Stores. Have catalog

Items sent directly to your home, or call for them

when ready and save part of the shipping cos1.

To figure how much to allow for postage, first total

the shipping weights of all Items ordered. For pack–

ag.ea

ol

8

oz..

or

less.

allow

l'f2c

Im

each.

2.

m.. m:

b:ac–

tion thereof.

If

over 8 oz. - allow the Zone Rate as

shown below. lf you are not sure which :zone you

live In, ask your mailman or look on the label of any

parcel post package you receive from our mall order

house.

CATALOG OFFICES-Get personal service on or–

ders and inqulrles. Save letter postage and

money order fees. Reduce transportation

charges by calling for goods at the office or

have them shipped direct, as you prefer.

RETAIL STORES- Buy from wide assortments ol

holiday Items and other merchandise on dis·

play in our stores, ready for immediate selec–

tion. Get complete retail service at typical Ward

•avlngs. Order any items from the catalog In

the convenient Catalog De"partment.

HOW TO GET OUR

GENERAL CATALOG REGULARLY

We publish enough General Catalogs each

season

to

provide copies for all customers who

order regularly direct b}' mail, or in person or

by phone through our Catalog Offices, or the

Catalog Department

In

any of our stores.

Orders placed at this time from either our

Christmas Book or our current General Catalog

will be counted In determining distribution ol

our new Spring and Summer General Catalog

which

will

be ready for mailing about February

15th.

Be sure to place all orders under the same

name , so as

to

help us keep our records correct.

IMPORTANT: The prices in this catalog are

subject to change, but only in such manner and

to such extent as may be consistent with law

and any applicable price celling rec;iulations

then in effect. Prices listed In this catalog are

subject to an addJtional charge to cover any

applicabte state sales, use or retailers' occupa–

tion taxes.

Shlpp!nq

Wetqht

9oz. to

I lb.

I lb.

I

oz. to

2lba.

2 lba. I oz. to 3lb•.

31ba. I

oz.lo

4lba.

4 Iba. I oz. to 51ba.

5 lba. I oz. to 6 lbe.

6tbs. t oz. to 71bs.

7 lbs. I oz. to Bibs.

Bibs. I oz. to 91ba.

9 lba. t oz. to 10 lbs.

10 lbs. I oz. to 11 lbs.

1l lbs. I oz. to 12 lbs.

12 Iba. I oz. to 13 lba.

13 lbr. I oz. to 14 lbe.

14lbs. I oz. to 15lbs.

15 lbs. I oz. to 16 lbs:

16 lbs. I

OL

to 17 lba.

17 Iba. I oz. to 18 lbs.

IS Iba. I

oz.

to

19 Iba.

19 lba. I oz. to 20 Iba.

25 Iba.

30lbs.

35lba.

40lba.

50lba.

GOiba.

LOCAL

1-2

ZONE

Not

(With·

Over

In

150

City)

Miles

--

--

Sc

9c

9c

Ile

9c

12c

IOc

13c

IOc

14c

--

--

lie !Sc

lie

16c

12c

17c

12c

!Sc

13c

19c

--

--

13c

20c

l4c

22c

14c

23c

!Sc

24c

!Sc

25c

-- --

t6c

26c

.16c

27c

17c

28c

17c

2~c

18c

30c

-- --

20c

36c

23c

41c

25c

47c

28c

53c

33c

64c

--- --

38c

75c

ZONES

3

4

5

151 to 301 to 601 to

300

600

1000

Miles Mtles Miles

-- - -

--

IOc

Ile

12c

12c

15c

!Sc

14c

!Sc

23c

16c

22c

2Bc

!Sc 25c

34c

--

--- --

20c

29c

39c

22c 32c

44c

24c 36c

50c

26c

39c

56c

28c 43c

6lc

--

--- --

30c

46c

66c

32c

50c

72c

3-4c

54c

77c

36c 58c

82c

38c

61c

89c

-- ---

--

40c

65c

94c

42c

68c

99c

44c

72c $1.05

46c

75c

1.10

48c

79c

1.15

--

--- --

59c

97c

1.43

69c $1.1 5

1.70

79c 1.33

J.98

90c 1.51

2.25

$1.10 1.87

2.79

-- --- --

1.31

2.24

3.34

(134

WA RDS a )

SEE PAGE 141 FOR WARDS TIME PAYMENT PLAN

70lba.

43c

87c

1.51

2.60

3.88