UNCLE SAM SAYS:
* Christmas giving can have an added pleasure if we take pleasure in our
shopping, if we avoid the last minute rush, the risk of disappointment, the
possibility of delay.
* Now, while it is still early, select your gifts in comfort. Plan for every–
one on your Christmas list and choose in leisure just the right gift for
everyone froi:n Granddad to the newest arrival in your family.
*It's so much fun when you do it the easy Sears mail order way. And
it's even more fun when you order early from Sears, giving yourself
plenty of time to have your gifts ready, wrapped, tied and sealed in
the gay colors that say merrily, "A Merry Christmas."
This year of all years you should shop early and mail early. Shop
early and you get the advantage of wide assortments, of clean, fresh,
.sparkling merchandise-the very best the market affords. Mail early
and you insure prompt and accurate delivery of your packages. Con–
gestion of mail is bound to overtax both transportation and postal serv–
ices. No matter how eager our postmen may be to handle all Christmas
mail before Christmas there is a limit to their physical ability. They
can't do the impossible. Help them and yourselves by mailing early-
really early. Today is not too soon. Tomorrow may be too late.
SEARS, ROEBUCK AND