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~

ltfdtmt

gift

for anpont!

THE AMERICAN

PEOPLES ENCYCLOPEDIA

• 20 big volumes

~

10,000 pages

• 50,000 subjects

• 15,000 illustrations

• 500 full color illustrations

• 3200 distinguished contributors

• 40 beautiful, informative end papers

• 160-page world atlas in color

• Thousands of cross references

• Complete bibliographies

• 10-year Research Service

• 10-year Year Book Purchase Plan

Represents the combined

writing and research

efforts of over 3200 out–

standing contributors

Under the supervision of Dr.

Walter Dill Scott, Franklin

.T.

Mcine, and a staff of over 100

cncyclo~ists,

more

than

3200

authorities

in

all

fields

~erec~~\~

1

1~: co~~b~~~~

DR.

w.

D.

SCOTr

These men and women have

imparted the highest degree of

accuracy and authority to The

~:aiA:i~nPcoth~ c!:~b~~~

were nine l1obcl prize

winners, ~

each of whom has written a

signed article on his field of

knowledge.

F. J .

M11NB

Nobel Prize Winners

George R . Minot. M .D., D .Sc.• A.B.

Anemia

Albert Einstein, Ph.D.,

Theory

tif

&latiuity

Arthur Holly Compton, Ph.D.,

Jefferson as o Scientist

Robert A. Millikan, Ph.D., LL.D., D.Sc.,

El«-

tron

Sir H. W. Florey, M.A., Ph.D.,

Penicillin

James Franck, LL.D., Ph.D.,

Photosynthtris

Irving Langmuir, M.A., Ph.D.,

Surface Tenn·on

Hermann

J.

Muller,

D.Sc.

,

Gene

Sinclair Lewis, B.A., Lit.D.,

Fiction Writing

Here is a Christmas gift for the whe>le family ... one that all will

enjoy. A magnificent,

useful

gift, to

be

treasured not for a while,

but for a lifetime. For youth or adult, this encyclopedia will mean

years of instruction and pleasure, sincere and lasting appreciation

for the thoughtful giver. An all-time, one-time, family gift.

In

The American Peoples Encyclo–

pedia, Sears offers you a new, up to

date, accurate and authoritative

home reference library, -unsurpassed

by any encyclopedia. Five years of

research at a cost of more than a

million dollars has produced, in the

American Peoples Encyclopedia, a

reference set unexcelled in

its

field.

Choice of two distinctive bindings

Am.azingly low priced!

Standard Edition. Twenty big (lOx.6% inches)

volumes richly bound

in

high quality, durable

red cloth.

3 N

2570F- Poupaid

(Shpg.

wt.

55 lbs.) . . ..

$79

.50

Deluxe Edition. Same 20 volumes, but bound

in a

luxurious quality dark maraon duPont

fabrikoid with 22K gold stamping.

3 N

2571F-Po<tpaid

(Shpg. wt. 55 lbs.) ....

$99.50

Use Sears Easy terms. See page 243 for

details. Don't disturb your savings. Pay

for your encyclopedia out of income

The American Peoples Encyclopedia.

will be a welcome, important and

valuable addition to any home . . . a

source of study for the child, a basis

for a broad, liberal education for the

entire family: usable knowledge on

over 50,000 subjects bound in 20 big

handsome volumes, each one glori–

ously illustrated.

Room scone above

ls

on back cover of our Big

General Catalog. Read about new Encyclopedia there

ORDER NOW! USE THIS COU1'0N OR SEAllS EASY TERMS

The American Peoples Encyclopedia, Sears, Roebuck and Co., Kansas City

14,

Mo.

Gentlemen: Please send me the American Peoples Encyclopedia

D

Standard Edition, Catalog Number 3 N 2570F 20-Volume Set $79.50

Postpaid

D DeLuxe Edition, Catalog Number 3 N 2571F 20-Volume Set S99.50

Postpaid

I understand that I will receive as many volumes as are off the p=s (at least 12) at the time I order,

wilh

remaining volumes delivered one or more each month until I have received the full set.

Mr.

PLEASE PRINT PLAINLY

Mrs.

Min ____

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..

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Rural

Route·---------=--...,.-.,..-,,-..,..---------Box

No·~-------CP1-.. •lve both

1out.e

and

hos

No.

if

oa a rural route)

Street

Address _______________________Zone

No. _______

Post Office·--------------

State•- -----

" ., PAGE

199 ..

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