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Sears Diamond Prices Cut 10% to 20% .• Now Buy the Perfect Gift and Save

Take advantage of Sears terrific Christmas savings and give

her an intensely brilliant, beloved diamond. This is the season

to choose the most precious gift of her life-a gift diamond

to be treasured from generation to generation. Select from

Sears three guaranteed qualities-Fine, Tradition and Fin–

est-mounted in solitaire or diamond-set ring. (For detailed

quality information see our big Fall and Winter catalog.)

Each full-cut center diamond is clear, blue-white in color,

expertly cut, polished and mounted to bring out all its fire

and beauty. Mountings are 14K white gold or yellow gold

with white gold crowns to emphasize your diamond's splen–

dor and size. Prices vary according to carat size, quality of

diamond and ring design.

Pn"nt initials and date for engraving

wedding band,

no extra charge.

State ring size 5 to 8, center diamond

carat size, and Fine, Tradition or Finest quality.

All rings delight–

fully gift boxed.

Postpaid

(Shipping weight each 4 oz.).

Please be sure to state your choice of white or yellow gold mountings for all rings above.

~

Classic solitaire mounting for dignified feminine

tastes. Matching bride and groom's wedding bands.

[fil

Two sparkling side diamonds (total 1/50 ct.) add

to the blazen beauty of box-set center diamond.

4 N 02501 MEY-:-1/3 ct. diamond engagement ring shown.

@]

Scintillating diamond in white gold crown with

highly polished distinctively beveled mounting.

4 N 02983MEY-1/4 ct. diamond engagement ring shown.

Fine Quality ·

Tradition Quality

finest Quality

1/8 ct.. $43.95

1/8 ct..

$52.95

tl/8 ct.. $68.00

1/6 ct . .

57.95

1/6 ct..

69.95

tl/6 ct.. 85.00

1/4 ct.. 90.00

1/4 ct.. 125.00

t 1/4 ct.. 140.00

tl /3 ct. .130.00 tl /3 ct. .165.00

tl /3 ct .. 189.00

+3/8 ct. . 169.00

+3/8 ct. .212.00

+3/8 ct .. 235.00

tl /2 ct. .250.00

tl /2 ct. .310.00

tl /2 ct. .360.00

Matching Wedding Rings

4 NR 3277ME-Bridc's.........................

$5.95

4 NR 3278ME-Groom's.

Stat.

si~e

8

to

12.........

$9.95

@]Two side diamonds (total 1/32 ct.) fishtail-set in–

tensify center diamond. Ridge-sided mounting.

4 N 02953MEY-1 (4 ct. diamond engagement ring shown.

Fine QualitY

Tradition Quality

Finest Quality

1/8 ct. .$63.95

1/8 ct .. $72.95

tt /8 ct. .$88.00

1/6 ct..

77.95

1/6 ct ..

89.95

tl /6 ct. . 105.00

1/5 ct..

90.95

1/5 ct.. 115.95

t t /5 ct.. 135.00

1/4 ct.. 110.00

1/4 ct. . 145.00

tl /4 ct. . 164.00

tt /3 ct . 150.00

tl /3 ct. .1 95.00

+t/3 ct .. 224.00

t3/8 ct. .193.00

t3/8 ct. .236.00

t3/8 ct. .268.00

tl /2 ct .. 284.00

+1/2 ct. . 336.00

t 1/2 ct. .391.00

t 3/4 ct. .459.00

+3/4 ct. .549.00

+3/4 ct. .

597.00

Matching Wedding Ring

4 NR 2406ME-Five diamonds (total 1/12 ct.) ....

$47.95

Fine Quality

1/8 ct. .$57:9

5

1/6 ct. 71.95

1/5 ct. 84.95

1/4 ct .. 105.00

+1/3 ct. . 144.00

t3/8 ct .. 187.00

t I/2 ct. .278.00

+1

ct.. 665.00

Tradition Quality

1/8 ct. .$66.95

1/6 ct. 83.95

1/5 ct.. 109.95

1/4 ct. . 139.00

tl /3 ct.. 189.00

+3/8 ct. .230.00

+1/2

t:t ..

330.00

ti

ct. .800.00

Matching Wedding Ring

Finest Quality

tl /8 ct. .$82.00

t 1/6 ct..

99.00

tl /5 ct. .129.00

tl /4 ct.. 158.00

t I/3 ct. .218.00

t3/8 ct. .262.00

tl /2 ct .. 385.00

+1 ct. .885.00

4 NR

2000ME-Fiv~

diamonds (total 1/16 ct) ....

$44.95

ffi

Four diamonds {total 1/12 ct.) flash at sides of

radiant center diamond. All are fishtail-set.

4 N 02502MEY-l /2 ct. diamond engagement ring shown.

Fine Quality

1/8 ct.

.$87.'15

1/4 ct.. 126.00

tt /3 ct. .174.00

+3/8 ct. .209.0Q

t 1/2"ct.. 300.00

+5/8 ct. .

355.00

t3/4 ct .

.

475.00

ti ct. .735.00

Tradition Quality

1/8 ct..

$96.95

1/4 ct .. 169.00

tt /3 ct. .219.00

+3/8 ct. .260.00

+1/2 ct. .360.00

+5/8 ct. .440.00

+3/4 ct. .

573.00

+1

ct. . 830.00

Matching Wedding Ring

finest Quality

t 1/8 ct.$112.00

tl /4 ct.. 188.00

t 1/3 ct.. 248.00

+3/8 ct .. 292.00

t t/2 ct. .415.00

+5/8 ct. .528.00

t3/4 ct. .621.00

ti

ct. .915.00

4 NR 2001ME-Sevendiamonds (total 1/7 ct.) ...

.

$78.95

4 N 02914MEY-1/2 ct. diamond engagement ring shown.

fine Quality

1/8 ct. .$46.95

1/6 ct ..

60.95

1/5 ct..

69.95

1/4 Ct. -. 93.00

tl /3 ct .. 133.00

t3/8 ct. .1 72.00

+1/2 ct. .253.00

t3/4 ct. .450.00

Tradition Quality

1/8 ct .

.

$55.95

1/6 ct..

72.95

1/5 ct.. 94.95

1/4 ct.. 128.00

t 1/3 ct. .168.00

t3/8 ct.. 215.00

t 1/3 ct. .31 3.00

t3/4 ct. .517.00

Matching Wedding Ring

Finest Quality _

t 1/8 ct.. $71.00

t t/6 ct.. 88.00

t t/5 ct . . 114.00

tl / 4 ct.. 143.00

tl /3 ct.. 192.00

t3/8 ct ..238.00

tl /2 ct.. 363.00

+3/4 ct. .

575.00

4 NR 2165ME-Scvcndiamonds (total 1/10ct.)...

$59.95

IT.]

Six flaming side diamonds {total 1/6 ct.) in fish–

tail cluster add fire to blazing center diamond.

4 N 02982MEY-1

carat

diamond engagement ring shown.

fine Quality

Tradition Quality

Finest Quality

1/8 ct. $108.00

1/8 ct. $117.00 tl /8 ct. $132.00

1/4 ct. .1 54.00

1/4 ct. .1 89.00

tl /4 ct.. 208.00

tt /3 ct. .194.00

t l/3 ct. .239.00

tt /3 ct. .268.00

t3/8 ct. .237.00

t 3/8 ct .. 280.00

t 3/8 ct. .312.00

tl / 2 ct. .329.00

tl /2 ct.. 380.00

+t /2 ct. .435.00

t5/8 ct .. 375.00

+s/8 ct. .460.00

t5/8 ct. .548.00

t3/4ct .. 526.00

t 3/4ct. .593.00

t3/4ct .. 641.00

ti

ct. .715.00

t

1 ct. .850.00 +1 ct. .935.00

Matching Wedding Ring

4 NR 2425ME-Five diamonds (total 1/6 ct.) .....

$69.95

Finest quality diamond rings sent from Chicago; Fine and Tradition quality over

~

ct. marked

t

sent from Chicago

and Philadelphia,

~

ct. or under sent from all houses. Postpaid. Order from your nearest Sears mail order house.

Diamonds He'll Treasure for Life

Smart Rings for Men and Women

Fine quality diamonds in 14K yellow gold mount-

QJ

Handsome matching

@

7 diamonds in white

ings.

Postpaid

(Shipping weight each 4 oz.).

Please

be

wedding rings.

go! d crown form

sure to state ring size 8 to 12, and carat size.

Smoothly beveled cen-

sparkling cluster top abt.

l"j(l

ter engraved edges

State

size of a 1 ct. solitaire

~

fG1

Diamond, 2 synthetic

fjjl

Glittering diamond in

'

·

El side

rubies.~

ct. illus.

l!.!J

crown.

Ji2

ct. illus.

14K yellow or white gold

diamond. Smartly tail·

choice, women's sizes 5 to 8,

ored 14K yellow gold

4 N 02503EY-

4 N 02940EY-

men's 8 to 12. Print initials,

mounting to please the

1/8 carat.······ .$67.00

1/8 carat.······ .$73.00

date for engraving. Post·

most exacting.

Please be

1

//j

carat. .... .. · :

0

g •

V1i

carat. ...... ·

n~·gg

paid

(Shpg. wt. 4 oz.).

sure lo state womtn's size

+

carat. · · · · · · ·

.0

carat. · · · · · · ·

·

5 to 8. Posthaid.

(Shpg.

t 3/8 carat .... .... 196.00

t 1/2 carat. ....... 294.00

4NR3256ME-Bride .. $8.50

,..

+

t/2 carat. ....... 288.00

t 3/4 carat. ... .. .. 491.00

wt. 4oz.).

+5/8 carat. ....... 334.00

t l· carat.........680.00

4NR3257ME-Groom. 14.95

4 N 02929E......

$99.95

66 ..

SEARS, ROEBUCK AND

CO.

PCBKMNAMG

Engagement rings shown 2Y2

times

actual size. Prices include 20% Federal

Tax.

For Easy Terms, see page 243