1948 Sears Christmas Book

will hear:

, ..

",a..nd we

Gr<ind

' •Qh.

\-\OW

·so

prett'!' · ·

"Ruhherella"

• Give her this clever . .

rainy day protection.

• Toe rubbers are there when

you need them.

Each

Every woman would like to have this

unique weather protection. Thousands of

carriers are delighted. We offer a special

low price. Patented plastic handle holds

one pair of toe rubbers (fits any size shoe).

Just turn top of handle for rubbers when

it rains. 16-rib steel frame umbrella with

fine quality Celanese acetate rayon cover.

Matching tips, ferrule.

Please state &olor

black, navy or wine.

25 N 3445-Shpg. wt. 1 lb. 6 oz .. ....

$6.7

Folding Umbrella

• Smart gift idea for year–

around use.

• Opens to full spread.

• Closes to 11

inches.

$9.95

Each

Give her smart, convenient rain pro–

tection. Easy to carry in a purse.

Handy for travel, for everyday use.

Specially constructed 10-rib steel

frame. Select quality acetate rayon

covers. Assorted handles with match–

ing tips, ferrule. Self material case.

Please state choice of

assorted plaids or

predominating ground color

black, wine

or navy.

N 3630-Shpg. wt. 1 lb. 6 oz .

$9.95

New style Waterproof Plastic Aprons

Smart "New

Laak"

Apron.

Gibson girl collar, longer

length flared skirt, novelty

pocket. Cleans with damp

cloth. Sunburst print on trans–

parent ground. Matching

binding. 24 in. waist to hem.

Fits all sizes.

Stalt print &o/or

red, green, white, blue.

For

Mather and "Young Miss." Santa's spe–

cial gift suggestion. Bib-type; 3-panel skirt

with frilly, 2-in. ruffle all around. 2 pock–

ets. Cleans with damp cloth. Clear plastic

film printed in colorful lacy pattern.

Stalt

&olor

white with red, blue or green.

l!J

N 3767M-Child's size. Boxed 13 in.

waist to hem. Shpg. wt. 2 oz . . ..Each

N 3762-Shpg. wt. 8 oz.$1.45

Richard Hudnut

Home Permanent

Complete $J.05 Postpaid

r,;i

25 N J766M-Adult size. Boxed

in.$I .

waist to hem. Shpg. wt 3 oz ..Each •

New! Improved!

Seven

ways better.

• Takes only one hour to give

•

more creme waving lotion

• Stronger, longer end papers

• 4 times as much neutralizer

• Improved technique for softer wave

• New reconditioning creme rinse

• Two length rods for ringlets, waves

Kit

contains one

4-oz. bottle Creme Wav–

ing Lotion; one 2-oz. bottle Creme Rinse;

60 plastic curling rods (fifty 2%-in.; ten

3~-in.);

end papers; over 1-oz. neutral–

izer; illustrated instructions. Postpaid.

25 N 9595E-Home Fermanent Kit

with

plastic rods. Shpg. wt. I lb. 8 oz.

(30c Fed. Tax included). . . . ..... $3.05

25 N 9596E-Reflll (No rods). (Shpg. wt.

12 oz.). 30c Fed. Tax included ... $1.80

Electric Dryer Reduced

Special Help

Oil Machineless Permanent Wave Set

Wave Unit

@]New low price on the Ann Barton,

ffi

Shampoo Board

Sears Approved; for real, professional-looking perma- $14.50

@]Individual "Arista"

modern Dryer. Dries hair quickly

exdusively far hame

nents

inyour own home.

Each curl created in a "bath of

Machineless Wave

for every member of the family. Re- use. Durable 18-gauge

oil"; curling unit "stretches" hair when curl is wound.

Complete

Unit . .. 25 heat pads

quires less than

current of electric

sheet aluminum. Will

Leaves hair soft, silky, manageable. Can be given in about 2 hours.

(water-activated; with

iron. Hot or cold air switch can be

not rust, discolor.Neck

24-curfer Set. Contains 2-oz. bottle waving solution, 28 chemical

flannel and foil wrap-

controlled from chair. 7-foot rubber- rubber for comfort.

heat pads, 28 oil sachets, 30 end tissues, 24 rachet-type spacers and

pers for uniform

covered cord. 3-legged stand adjusts

Fit over edge of wash

rods, 24 aluminum clamps, 24 rubber-felt pads, instructions, for

heat), one 2-oz. bot-

to 5-foot height. Can be plugged in

basin ... rubber cov-

one permanent. In carrying case. Same equipment gives hundreds

tie Lan-0-Mulsion

outlet of

11~120-volt,

60-eycle, AC

ered bar holds board

of waves. Order refill unit for each additional wave. Satisfaction

(regular stre!'gth) for

current. 400 watts. Approved by Un-

firmly, will not mar

guaranteed.

normal, med. or fine

derwriters' Laboratory, Inc. 1-year

basin. 2-inch edge

25 N 9466 E- 2 -4-curler Set. Shipping weight 7 pounds.

hair. For one perma-

guarantee against defective materials

helps prevent splash-

(3c Federal Tax included) .. ........... .. ........ . .Complete Set $14.50

nent. Shipping weight

and workmanship. Shpg. wt. 15 lbs.

ing. 12x17 in. Shpg.

2 5 N 9 478E-Reflll Unit. For one permanent. Contains solution, pads, oil

1 lb. 3 oz. (2c Federal

Mailable.

wt. 2 lbs.

sachets, and tissues as

explaine~

in 24-!'urler set above.

Tax included.)

25 N 09597-Dryer and Stand. $16.9

25 N 9594 . .... $2.

Shpg. wt. 1 lb. (3c Federal Excise Tax included)................. •

25 N 9544E.... . . . .

Sic

Everything

this Christmas

Book

is available

Easy

Terms ... see page

243

for complete

details

MNK

PAGE

75 ..

HAIR GOODS