1952 Sears Christmas Book

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NEW! "W~ITE-ON-WHITE"
French cuff dress Shirt
in fine cotton broadcloth
$2 39 Brand iust i~ !ime
for your Christmas g1v1ng
High count white cotton broad–
cloth with an even "whiter"
woven-in jacquard design.
Looks like an expensive high–
fashion dress shirt-but popu–
larly priced to ease the Christ–
mas budget. Sanforized to re–
tain its precision tailored fit–
max. fabric shrinkage 13.
Modern design cuff links in–
cluded-an added gift feature.
Smart French cuffs and shirt–
tail bottom-adult styled in
every way. Strong double
yoke, roomy chest pocket.
State .ri.ce11, 113'2, 12, 123'2, 13,
13~, 14, 14~. Sec Chart II.
43N3190E-Shpg. wt. 12 oz.$2.39
2- Ped.. Eu-. Tax iaduded
He'll appreciate
the cozy
of this cotton
flannel shirt or
Heavier cotton flannel "vestee"
type pullover. Looks like shirt and
vest combined. Tex-spun V-neck,
armhole trim, ribbed bottom. Wash–
fast, Sanforized-max. fabric shrink–
age 13. Solid color sleeves and collar
with plaid body. Loop convertible
interlined collar. Stolt color comb.
blue, brown. Stal• sit• 8, 10, 12, 14,
16, 18, 20. Sec Chart I below.
43 N 376.5-Shpg. wt. 14 oz..... $2.74
$5.89
SiH20
Our finest oword coot sweoter of
heavyweight too,r. 2-ply new wool
worsted. Large white"Press-on" let-
ter incl.-al/ txetpl "X" 011ailab/1.
Reinforced neck, shoulder scams.
Colors royal blue, Kelly green, cardi–
nal red. Sitts 10, 12, 14, 16, 18. Stal•
color, si.t.t, /titer. Chart I below.
43 N 2508-Shpg. wt. 1 lb. 3 oz.. $5.49
43 N 2508X-Si~• 20. Stoll color utl
lt1t1r. Shpg. wt. 1 lb. 5 oz.......$5.89
COTTON FLANNEL
in rich solid colors
One of the brightest,
warmest
gifts you can give!
~:·;l $1.65 !:~1"'3
Solid color, toasty warm cotton B.anncl;
Sanforized-max. shrinkage 13. Wash–
fast colors won't fade, run, or become dull.
Loop convertible interlined collar, double
yoke. Straight bottom, chest pocket. Stale
color red, green, royal (med.) blue. Stale
siz• 6, 8, 10, 12, 14, 16. Chart I at right.
43N3737-Shpg.wt.14 oz. 3 for $4.951fa.$1 .69
186 •. SEARS, ROE8UCK AND CO• ..cPJ<
4-STAR FEATURE PINWALE CORDUROY
* Made of fine, long-wearing pinwale
corduroy- 16 wales in every inch.
* Strong double self-fabric yoke as–
sures added wear without extra bulk.
*Wash separately- no dry cleaning * Firmly sewn seams resist ripping.
bills. Requires minimum of upkeep. All strain points are reinforced.
0 Sizes 8 to 20. Warm, c.omfortable, long we~ing. Gene~ousl.y cut $2.97
sizes. Double self-fabric yoke. Loop fastemng convernble inter-
lined collar. 2 pockets. Wash separately. State si:i:e 8, 10, 12, 14, 16, 18, 20. Chart I.
43 N 3785-Stole color wine, blue, cocoa, green. Shpg. wt. I lb. 2 oz.. . ... .. .. $2.97
4-STAR FEATURE RAYON GABARDINE
Superbly tailored with acetate lined * Launders beautifully; mothers will
yoke . . . interlined collar and cuffs. appreciate its easy-ironing qualities.
* Sturdy rayon is heavy enough for * Smooth finish holds up under plenty
cold weather wear, yet not bulky. of rough 'n' tough wear.
@ Sizes 8 to 20. Fine, full-cut rayon gabardine that retains its smart $2 94
appearance through countless sudsings. Firmly sewn seams resist •
ripping. Fully washable. Max. fabric shrinkage 2 to 33 . Convertible collar, 2 flap
pockets. Stale size 8, 10, 12, 14, 16, 18, 20. See chart I below.
43 N 3583-Stote color blue, maroon, green, gray. Shpg. wt. 13 oz.. .$2.94
@] High Count CottOI) Brood- $I 87
doth in beautiful blended •
plaids. Washfast, Sanforized-max.
fabric shrinkage 13 . Straight bottom,
loop convertible interlined collar and
cuffs, double yoke. Stale color green,
blue, or brown. State size 8, 10, 12, 14,
16, 18. Sec Chart I below.
43 N 3550-Shpg. wt. 10 oz•. . . . •. $1.87
@] l~strous rayon plaids. $2.97
Firmly woven, smooth
textured. Washfast. Maximum fabric
shrinkage 23 . Two rounded flap pock–
ets, straight bottom. Loop convertible
interlined collar, double yoke. State
color blue or red. Stale si:i:e 8, 10, 12,
14, 16, 18, 20. Sec size Chart I below.
43 N 3598-Shpg. wt. 12 oz... . . .. $2.97
[!] Knitted Combed cotton fold-over front. Tailored loop-fasten–
ing collar, ribbed cuffs. Wash alone. Stale color comb. brown–
maize, maroon-gray, green-maize. State size 12, 14, 16, 18. Chart I.
$1.35 Ea.
in lots of 2
Sizes. 4 to 10
43 N 4395--Shpg. wt. ca. 9 oz. 2 for $2.98 . .... .. . . .. . ... Each $1.H
Small Boys' Sizes. Slate color combination brown and maize, green and maize,
navy blue and gray. State size 4, 6, 8, 10. See size Chart I below.
43 N 4225-Shpg. wt. ca. 7 oz....... . . . ... . . 2 for $2.70 ... .. ...... . . Each$1.39
[fl Two-tone western shirt of gabardine-type cotton twill. Em- $2.97
broidered collar, yoke. Piped front, back yokes. Washfast, San–
forized-max. shrinkage 13. Button collar. State color comb. di<. green and It.
green, royal blue and It. blue, maroon and gray. Slate size 8, 10, 12, 14, 16, 18, 20.
43 N 3597-Scc chart I below. Shpg. wt. 14 oz.. . . . . . . . . . . . . . . . . . . . . . . . .$2.97
[ID Heavier cotton suede $ 2 74
flannel "Dickey" style •
pullover. Solid color with fancy knitted
bottom. Washfast, Sanforized-max–
imum fabric shrinkage 13 . Loop con–
vertible interlined collar, double yoke.
State color maroon or green. State size 8,
10, 12, 14, 16, 18, 20. Chart I below.
43 N 3780-Shpg. wt. 13 oz....... $2.74
QJ Western style tatter- $2 47
sall check in heavier •
cotton flannel. Washfast, Sanforized–
max. shrinkage 13 . Contrast piping on
front and back yokes, cuffs. Two pock–
ets, 3-button western cuff. State color
comb. green and tan, red and gray.Stale
size 8,10,12,14,16,18,20. Chart I below.
43 N 3752-Shpg. wt. 14 oz.. ... ..$2.47
[ill Heavier cotton flannel $I 67
colorful plaids. Wash- •
fast, Sanforized-max. shrinkage 13 .
Loop convertible interlined collar and
cuffs. Double yoke, straight cut bot–
tom, chest pocket. State color maroon,
blue, green. Stale size 8, 10, 12, 14, 16,
18. Sec size Chart I below.
43 N 3733-Shpg. wt. 12 oz.......$1.67
[El Heavier cotton flannel $1 97
plaid with acetate satin •
lined yoke. Washfast colors won't
fade. Sanforized-max. shrinkage 1 %.
Loop convertible interlined collar,
straight cut bottom, 2 roomy pockets.
Stale color gold, red. Stale size 8, 10, 12,
14, 16, 18. Sec size Chart I below.
43 N 3753-Shpg. wt. 14 oz.... . .. $1.97
SIZE CHAllT I-IOI" Sporl knit shirts and sw-•rt. Measure chest around body over
underwear, under arms and over tips of shoulder blades.
If chest is.. .. · 122-23123V2.25125y, ·26 V2121.28128V2.29y,130-31Y,132.33133 y, -34y,135.36
Ordersize ... 4 6 8 10 12 14 16 18 20
SIZE CHAllT II-IOI" Drou Shirts sold by neck sizes only. Measure around neck with
tape comfortably placed, Number of inches is size. Measure chest as above.
Necksizebyinches. I 11 I 11V2 I 12 I 12V. I 13 113V21 14 1l4V2
If chest is inches. ... 23 V2-25 25 V2-26 Y, 27-28 28V. -29 y, 30-31 V2 32-33 33 V2.34 V2 35-36