1952 Sears Christmas Book

The Greatest

Cl1

ristinas Sale of Tackle

111

our history

Savings of

HERE'S HOW WE CAN 1)0 IT:

We bought the whole foctory production of discontinued models from famous Heddon Co.·-mak–

ers of world renowned Heddon Fishing Rods. They're the Anesi rods we've ever hod. New, perfect

hand-made rods of the finest split bomboo obtainable. Heddon sold them to Sears to make room

for their newest models, and remember, they carry Sears guarantee of complete satisfaction.

liil

Normally , -,

t::-"""

Priced

~-.vv

fDl

Normally

~Priced~

~Nor.molly

$'CA

C>A

Priced

ln1

Nor.molly

Pnced

~~v

SJ!ecial

Heddon Imperial

Fly

Reel

One of the finest single action fly reels we know of. Light, onc-piec<"

Jrame is sturdy enough for the toughest

fi~htcrs.

Roller bearing

line guide means perfect stripping freedom, eliminates line frlc·

ti1Jn. Glass hai·d ratchet gear, bronze and stc:-el bearings. Replace–

Normaily

Priced $1 2-.00

Now

$6.38

able click. 3 _adjustments for pressure and intensity. Non-glare corrosion proof

black finish. Easily taken apart without tools. Holds 30 yards of all standard

fly

lines, plus ample room for backing. Shpg.

wt.

5 oz. 3}4-in. diamecer. In cloth bag.

6 N 3131 - Shippinl( weili;ht 10 ounces.

}V°f1rmal/J• /J6ri#d $12.00.. ..

.. .

Now $6.38

3/8 ..

SEARS, ROEBUCK AND

CO.

c1<

Gold-plated reel

seat and guides

Hand-made of choice

hand-split bamboo

Gold-plated reel

lock.and guides

Chrome-plated

reel seat and guides.

Hand-crafted No. 125

Heddon Expert

Fly

Rod

rAl

One of America's most popular de luxe, custom–

mode rods.

Handmade split bamboo blade.

built from the choicest selected cane.

3-piec~

con–

struction-butt, mid-section, tip, (extra tip is in–

cluded). Perfection guides and tip-top. Carbolo)

ring butt

guide~.

Guides and serrated ferrules an'

24K

gold-plated. Mauled lenite reel s<"at-nickel–

alloy reel hoods are plated with 24K gold. Locking

hand and end cap finished in rich black.,

Hand

grip of select specie cut cork. Goldenrod silk

thread windings with black trim. Packed in dis–

tinctive poplin bag- and aluminum case with gold

anodized finish. Shipping. weight 2 pounds. Avail–

able in

77':?, 8,

8~.

fnol

lcng1hs.

Pleasr

.Jlalf'

length dt.riml whn1

ordl'fi11g.

03028-Normnlly

ired $75.00

Now $19.66

Hand-crafted No. 115

Heddon Premier

Fly

Rod

Mode

choice hand-split bamboo, specially se·

lected to meet rigid Hedden standards.

Rod

ha:-1

3-piece construclion (extra tip

included).

Ser·

rated ferrules, perfecti9n lip-lop, snake guidt"s and

bult guide-all in gunmetal finish. Sturdy, attrac-

ive, tenite reel seat. Corrosion-resistant nickel

allov hoods and lock nut. Black butt

<..."1.p.

Hantl

grip

of specie cork. Beautifully woun<l wi1h silver

colored silk-black trim. Pack<"d in handsome

cloth hag with aluminum

c3.se

for

added protec–

tion. Shipping weight 2 pounds. Available in 7

8~,

972:

ft.

leng1hs.

Pita.fr

.rtnlt

length.

6 N

03029-Normallv priced S50.(](} .

Now $14 .49

Heddon Expert No. 25

Hand-crafted Bait Casting Rod

Made

selected

hond~split

bamboo wilh

·'hrowntonc"

finish

resulting from Heddon's

exclusive tempering process. Black detachable ott:.

set handle

with 24K

gold-plated reel

and

lip lock–

ing devices. Rear grip of specie cork. Forward grip

of hand-checkered Circassian walnu1.

24K

gold–

plated guides, tip-top. Wound with beautiful

gold

color silk-black trim. Packed in sturdy leathereuc

case with

1ip pro1ecled

metal tube. Availahlc in

SYz

or 6

ft.

lengths wilh light, medium or heavy

actions. 6

ft.

len~th

a1so available in extra light

action. Shipping.

wei~ht

2 pounds.

P!ttJSe

1/alt

lmgth and action whtn ordering.

6 N

03036-}{ormally priced 150.()() .

Now $14 .44

Heddon Expert No. 15

Hand-crafted Bait Casting Rod

Made of choice "browntone"

hand.split

bamboo.

Black detachable offset handle has c;:hrome–

plated reel and tip locking devices-designed to

hold tip and all reels securely. Specie cork rear grip.

Fore·grip of hand checkered Circassian walnut.

Graduated chrome- plated guides, tip-top. Silver

color silk windings-black trim. In cloth bag with

protective reinforcing tube. Available in 5, 572, or

6-ft. length. Light, medium, or heavy action.

6-fL

length is also available in extra light action. Shpg.

wt.

1 lb.

Plea.re

stale len.e.tlr and action.

6 N

03037-Normally priced S35.(](} .

Now $12.44

Lack ready cash? You can still take advantage

these

bargains. Use

Sears

fosy Terms-see page 353