1952 Sears Christmas Book

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To make your Christmas shopping easier
To remember everybody on your list
Just a small down payment and a few dollars each month
will buy anything we sell in orders of $20 or more
Christmas shopping from Sears catalogs is pleasant as well as convenient and economi–
cal . ..·and Sears Easy Payment Plan makes it easy to remember everybody on your
list. We suggest that you order early. So make up your Christmas list and do your
shopping now . . . choosing from the thousands of beautiful Christmas gift ideas in this
book and the thousands ofmoney-saving items in our Fall and Winter General Catalog
and Midseason Book.
You don't have to have all ready cash, nor do you have to disturb your savings.
You can spread payment over the months ahead, as everything we sell regardless of
price may be purchased on Sears Easy Payment Plan in orders of $20 or more. Sears
Easy T erms provide an easy, thrifty way to get the things you want now-to use and
enjoy while paying for them.
Sears Easy Payment Plan also encourages the purchase of the BEST qualities which
give greater satisfaction and insure greater economy.
It's eat111 to order on Sears Easy Terms
List the items you want on one of our order blanks. Add up the cash prices of these items
and be sure that the total amounts to $20 or more. Then have the head of your house–
hold fill in the answers to the questions on the back of the order blank and sign it. En–
close a check or money order for the necessary down payment and mail the order to .
Sears. That's all there is to it!
ONLY 103 DOWN PAYMENT REctUIRED
on anything you order-EXCEPT
11iJ> EVEN LOWER DOWN PAYMENTS on Coldspot Refrigerators and Freez–
ers, Cooking Stoves and Ranges, Washing Machines, Ironers, Clothes Dryers,
Radios, Phonographs, Recorders, Television Sets, Pianos, Sewing Machines,
Vacuum Cleaners, Cabinet Sinks, Dishwashers, Garbage Disposers, Water
Heaters, Water 'Softeners, Air Conditioners, Dehumidifiers: Floor Polishers.
Down Payments for these items are shown on pages where they a re described.
11iJ> 203 DOWN PAYMENT {one fifth) on the following articles:
Air Compressors
Auto Trailers
Guns
Motor Scooters
Paint Sprayers
Truck Tires
Saw Mills and Accessories
Timber Power Sows
or Brush Cutters
For amount to send with your order • refer to the down payment information
above. If your order consists of merchandise from more than one group, figure the
down payment on each group separately and add them together.
for amount payable monthly .. • when ordering Household Appliances refer to
pages on which they are descrjbed •. . for all other merchandise refer to Payment
Table at right. Note that the monthly payment on a new account is only $5.00 for
an unpaid balance up to $55.00. For monthly payment where purchases are added
to an open account, see explanation at right.
AddUi.onal Purcluules on Easy Paynient Aceounts
Once your credit is established at Sears and you have an open Easy Payment Account
with us, you can " add on" purchases amounting to $10 or more from any current
Sears catalog as you need the merchandise. J ust make a list of the things-you need on
our handy order blank, mention your Easy Payment Account number and write:
" Add it to my account."
You are not required to send separate monthly payments on the new purchase
and old balance on your account. The amount of your new purchase, plus our usual
carrying charge, is added to the amount you owe and you pay on only one account.
For monthly payments on add-on purchases, see the explanation at the right under
"Amount Payable Monthly for Add-on Purchases."
Order regularly and get your catalogs regularly
SPECIAL EASY TERMS
LOWER Down Payments and LOWER Monthly Payments
for the following Home Appliances are shown on the
pages where they are described.
COLOSPOT REFRIGERATORS ANO FREEZERS
COOKING STOVES ANO RANGES • DISHWASHERS
CABINET SINKS • GARBAGE DISPOSAL UNITS
HOT WATER HEATERS • WATER SOFTENERS
RADIOS • PHONOGRAPHS • TELEVISION SETS
PIANOS • RECORDERS • SEWING MACHINES
VACUUM CLEANERS • FLOOR POLISHERS
WASHERS, CLOTHES DRYERS ANO IRONERS
AIR CONDITIONERS • DEHUMIDIFIERS
!:!!!. ~OTHER articles figure montWy
payments according to P ayment Table b elow:
PAYMENT TABLE
II Unpaid Balance We Iha/I Add for Amount Payable
amount• lo Ea1y Paymenti Monthly'•
$20.00 to $22.00 $2.00
22.01 to 24.00 2.25
24.01 to 26.00 2.50
26.01 to 28.00 2.75
28.01 to 30.00 3.00
30.01 to 33.00 3.25 $5.00
33.01 to 36.00 3.50
36.01 to 40.00 4.00
40.01 to 45.00 4.50
45.01 to 50.00 ·5.00
50.01 to 55.00 5.50
55.01 to 60.00 6.00 6.00
60.01 to 65.00 6.50
65.01 to 70.00 7.00 7.00
70.01 to 75.00 7.50
75.01 to 80.00 8.00
80.01 to 85.00 8.50 8.00
85.01 to 90.00 9.00
90.01 to 95.00 9.50
95.01 to 100.00 10.00 9.00
100.01to110.00 10.50
110.01 to 120.00 11.50
120.01 to 130.00 12.50 10.00
130.01 to 140.00 13.50
140.01to150.00 14.50 11.00
150.01 to 160.00 15.50
160.01to170.00 16.50 12.00
170.01 to 180.00 17.50
180.01to190.00 18.50 13.00
190.01 to 200.00 19.50
200.01 to 21 0.00 20.00 14.00
210.01 to 220.00 20.50
220.01 to 230.00 21.00 15.00
230.01 to 240.00 21.50
240.01 to 250.00 22.00 16.00
Write for Terms aver $250.00
A.mount Pay able Monthly for o n Purchases
If your new purchase is merchandise of a durable type, such as
home appliances, farm equipment, building material, furni–
ture, plumbing or heating equipment, your monthly ~ayment
will not be increased except where a larger payment is called
for by the Payment Table above. Where your purchase con–
sists principally of wearing apparel or miscellaneous articles
that are not of a durable nature, your present monthly pay–
ment will be increased $1.00 except where a larger payment
is called for by the Payment Table above.
EXCEPTION: Your monthly payment will not be increased if
your present monthly payment is sufficient to pay the new
balance within eight months.
SEARS, ROEBUCK AND co. CPBKMN •• PAGE 353