Deliver All Merchandise Safely
-, ,. We guarantee that every article in this catalog is
honestly described and illustrated.
, We guarantee that any article purchased from us will
give you the service you have a right to expect.
If for any reason whatever you ore not satisfied with
any article purchased from us, we want you to return
it to us at our expense.
We will then exchange it for exactly what you want,
or will return your money, including any transportation
charges you have paid.
IMPORTANT ABOUF PRICES
the price of
any item in
is reclucecl after the
your hancls, we will
your oraer at
every penny of the clifference to
Regardless of which Sears
catalog you order from, you ·always get the benefit of any price
reductions the market affords. We believe that Sears prices save you
money and always give you the greatest possible value.
Prices in this catalog apply only to orders placed by mail, telephone,
telegraph or at the Catalog Sales Department in a Sears Retail Store,
at a Sears Catalog Sales Office, or in one of Sears Affiliated Stores.
Should the Federal, State or Local Governments increase or impose
additional taxes after this book goes to press, we reserve the right to add
such taxes to the prices shown. On the other hand,
taxes are reduced or terminated while this catalog is in effect, we shall
adjust our prices accordingly.
HOW TO ORDER
Shop through this Christmas Book, your Sears General Catalog and
Midseason Book now. List all the things you want on the enclosed order
vou don't"have a Sears order blank handy, any plain
paper will do.
· Please be sure to print or write plainly your full name and complete
address, including rural route and box number
you live on a rural
route. Then give us the catalog number, quantity, name of each item,
color, size, price, shipping weight, and any special information or meas–
urements asked for in the description of the item you are ordering.
Add the shipping weights of items you are ordering, and change
ounces to full pounds (16 ounces to the pound).
Refer to parcel post rates on page
for amount to include for
postage, as We must pay postage on parcel post packages before we can
ship your merchandise.
you send too much, every cent extra will be promptly
You pay only the exact postage needed to ship your order.
The best ways to send money are by post office money order, express
money· order, or by bank draft or check. Your mail carrier will be
glad to buy a post office money order for you
you live on a rural
route. You can also obtain a money order at your post office or from
local express agent.
The vast majority of Sears orders are carefully filled and on their way
to the customer within 24 hours after they are received.
SEARS, ROEBUCK AND CO.
C.O.D. MAIL ORDERS
Unless there is a real need for C.O.D. service, we urge you to enclose
money order or check with your mail order, thus avoiding· the ·extra
expense of shipping C.O.D.. which would cause you to lose part .of
the savings in buying by. mail from Sears. On parcel post C.O.D. ship–
ments, in addition to the price of the merchandise and parcel post
charges, you pay a C.O.D. collection fee which is an extra charge the
post office makes for handling C.O.D. shipments. The post office also
charges you a money order fee for forwarding payment to us. For ex–
ample, on a $6.00 C.O.D. order you would pay the post office a 40-cent
C.O.D. collection fee and a 15-cent money order fee in addition to the
regular parcel post charge. Save this extra expense by including the total
remittance with your order.
We do not ship C.O.D. orders:-For merchandise that is cut, en–
graved, printed, or made to special order. For merchandise that
shipped direct from one of our factories. For merchandise to be shipped
to foreign countries. For merchandise to anyone other than the person
sending us the order. For seeds and perishable nursery goods.
ORDER REGULARLY AND GET
YOUR CATALOGS REGULARLY
We send our catalogs without request to customers who buy regularly
from any Sears catalog-by mail, by phone or through one of our
catalog sales offices. To be sure that all of your orders will be cor–
rectly credited to yol.l, we suggest that all members of the same family
order under one name, preferably that of the head of the household–
and that this name be written the same way each time ,you order-for
example "John T. Jones" (always using full name).
The color pages in this catalog reproduce the actual colors of the
merchandise as faithfully as is possible with modern high speed printing
equipment. Naturally in the process of reproduction some of the printed
colors may vary slightly in shade from the actual colors of the mer–
chandise. In such cases, as with everything we sell, we guarantee your
complete satisfaction or your money back.
FIVE EASY WAYS TO SHOP AT SEARS
It's easy, thrifty. Just look through your
Sears catalog and make your selections; then fill out the handy order
blank and mail it to us with your remittance.
The quickest way to shop
Sears phone order office in your community. Give the phone order
clerk the catalog number, price and description of the merchandise you
want. You pay when the goods are delivered.
Offices •.• For Sears mail order
prices and specialservic.es,
visit or phone Sears Catalog Sales
Office. An efficient clerk will gladly help you take measurements,
and write and mail your order for you.
Shop at Catalog
Visit or phone the Catalog
Sales Department in your nearest Sears Retail Store where you
can order from.any of our current catalogs at Sears low catalog prices.
Our helpful sales people will.write and mail your order.
Stores •.• at your service throughout the
country-over 600 Sears stores where you can buy nationally
accepted merchandise over the counter and take it with you. Home
delivery and installation can be arranged when needed.
If you have .any questions about our merchandise or service, write ...
Personal Service Dept., Sears, Roebuck and Co., Kansas City 14, Mo.
IMPORTANT TAX NOTICE
you live in any of the places listed below, please add to your
order an amount, at the rate shown, to cover the following:
Arkansas (Use Tax) 23 Missouri (Sales Tax) .... . . ....... 23
Colorado (Use Tax) 23 New Mexico (Compensating Tax) 23
Iowa (Use Tax). ... 23 Oklahoma (Use Tax) . . ....... . .. 23
Kansas (Use Tax) .. 23 Utah (Use Tax) .... . . ..... .. .. . .23