1952 Sears Christmas Book

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Just follow our Simple Measuring Instructions

FIRST- "Measure

be sure" SECOND-Order the right size

SEE SIZE CHARTS ON PAGES W HERE MERCHANDISE IS

~ISTE C

How to Measure for Girls and Teens

Children grow so rapidly that it is important to measure

carefully each time you order.

measurements come be–

tween two sizes, order larger size. Remember her age

doesn't tell you what size your child wears.' Recheck

measurements each time you order.

Measure Chest or Bust around body at fullest part of chest

or bust. Hold tape snugly, well up over shoulder blades.

Measure Height-Have child remove shoes and stand nat–

urally against wall. Make mark level with top of head.

Measure from this point to floor.

Measure Hips in straight line around body at fullest part

of hips (about 7 inches below waist).

Measure Waist around smallest part at natural waistline.

How_to Measure for Women

hip and waist measurements are between two sizes, order

size nearest these two measurements. Waist and hip sizes

are the most important. Hold tape firm but not tight.

Measure Around Hips at fullest part. This

an important

measurement.

Measure Waist around smallest part at natural waistline.

Measure Bust around body at fullest part of bust. Do not

let tape slide down shoulder blades in back.

Measure Length from "bump" at back of neck to waist and

on down to hem.

How to Measure for Men

Have someone else take your measurements

possible.

the catalog description of each garment, we tell you the

measurements we need to fit you properly. Send us these

exact body measurements. Make no extra allowances.

Measure Chest close up under arms, snug but not tight,

with tape over shoulder blades. Measure over vest for suits;

over shirt for sport and leisure coats, raincoats.

Measure Waist over trousers with belt off. Or take trousers

that fit and measure around buttoned waistband.

Measure Inseam from close up in crotch to bottom of

trousers at length desired.

How to Measure for Boys

Order by

siz~,

not ·by child's age, since children of the same age vary

greatly in size. MEASURE CHILD EACH TIME YOU ORDER to insure

correct.fit. Measure height without shoes. Measure chest around body

over shirt under arms and over tips of shoulder blades. Measure waist

around body over underwear at smallest part. Chart A measurements

are for boys' clothing other than pants. See Chart B below for measure-

ments of pants.

CHART A

HEIGHT

WAIST

CHEST

ORDER

in Inches

is, inches

in inches

s;ze

32Y2 to 34

20 to 20Y2

20 Y2

to 21

--2-

34Y2 to 37

20Y2

to 21

to 22

37Y2

to 40

to 21

Y2 22V2

to 23

40Y2

to 43

to122

23Y2 to 24

- -5-

43 Y2 to 46

to 22 Y2

24 V2 to

46 Y2

to48

22 V2 to 23

25V.

25',t,

48 Y2 to

23 to 23 Y2 26

to 26 Y2

50Y2

to 52

23Y2 to 24

26 ',t, to

21 ir-

--9-

52Y2

to 24

27 Y2 lo 28

54 Y2

24Y2

to 25

28V. to 28',t,

56 Y2 to

25Y2

to 29Y2

5BV2

59Y2

25V2

to 26

30 to

30Y2

to 61

26!12

to 31 Y2

to 62Y2

26 V2

to 27

J,t,

to 32V.

to 64

to 27 Y2 32 V2 to 33

64Y2

27 Y, to 28

33V.

to 3314

65Y2

to 66

to 28 V2 34

34 Y2

66 Y,

to 68

28Y2 to

29Y2 35

to 36

68Y2 to 70

29 Y2 to

30Y2

37 to

HOW TO ORDER BOYS' SEMI-DRESS AND WORK PANTS: Measure

waist around body over trousers, without belt. Measure leg inseam

from crotch to top of heel.

State si:ce and ;nseam.

Come only in inseam

lengths shown.

These are garmlnl measurements.

CHART B

Size .. . ....... . ...

,_8_1_9_,_l_O_l_l_l

_1_1_2

_,_1_3 _

Waist, in inches.....

__ 2_5_

_ 25Y2

,__ 26__

2_7_

Inseam sizes

{

in inches... . . . .

Size ............. ·

Waist, in inches.... .

27 V2

28!12 .

29Y2

30Y2

Inseam sizes

{

28 Y2

in inches...... .

29Y2

Proper Shoe Fit Guaranteed-Order correct size one of 3 easy ways

Women's, Misses' Rubber Footwear

Determine correct heel size this way: Place heel of shoe

in lower right hand corner of heel chart below. The line

which is nearest outline

heel and completely visible at

all points will give you correct heel height. After you've

learned your heel height, be sure to follow carefully the

ordering instructions included in the description of the

rubber footwear style you want to order. This will save

time, inconvenience, and irritating delays and you will

receive the style you order in the size that fits your shoe.

1. Tell us shoe size (length and width) if known. For men and women only-not for children. (For children

use 4-Point Measuring System each time you order.) Make sure that shoes you order are sold in your par–

ticular size and width (see catalog description).

you have worn a particular size or type of shoe comfort–

ably, you will find it satisfactory to order the same size in your new Sears shoes.

or 2. Give us all numbers and letters in your shoe. For men and women only-not

for

ehildren..Tust write on yflur

order all numbers and marks in the lining of a comfortable old shoe, whether or not

was bought at Sears–

and your new Sears shoes will fit comfortably. Be sure to show all marks, including dashes, that you find,

as dashes sometimes indicate half sizes.

or 3. Use Sears scientific 4-Point Measuring System. For men, women, older boys, girls, and children•.. Use a

piece of blank paper large enough to fit under your foot and an ordinary kitchen knife and pencil. Sit on a

chair and let foot that gives you the most trouble rest naturally and without moving on piece of piiper as

shown below. Do not stand as this will spread foot and give incorrect measurements. Thea mark piece of

paper as shown in sketches belo"".

Hove someone else

hold the knife straight

up and down ot the tip

of your longest toe. as

shown in Point Num–

ber 1above, and make

a mark with the pencil

along the outside edge

of the point of the

knife.

Hove knife blade

moved to the joint

of the inside of the

foot (widest port! as

shown in Point Num–

ber 2 above, and

again make a mark

with the pencil along

the outside edge of

the blode.

Next, hove blade

placed at bock of

heel as shown in

Point Number 3

above, and make

another mark along

the outside edge of

blade. Be

sure that

knife is held straight

up and down.

And lost, have knife

blade placed at wid–

est port of the out–

side of your foot, as

shown in Point Num–

ber

This gives us

your e x act f o ot

measurement, so do

not send

pencil

outlines of foot.

You now

will

have

piece

of paper with four pencil

marks on it as shown above.

Enclose this with your order

blank (if ordering more

than

one

pair,

send

diagram

for

each

with

catalog

num–

ber noted),

and we can

determine your correct

shoe

size.

For Children's Shoes-measure each time you order

Send for FREE Measuring Device.

Sears new measuring device makes it very easy to get exact size measure–

ments for children's shoes only. Complete instructions are printed right on this device. Write for this free

Sears Shoe Measuring Device 13818N today. You

will

be able to use it again and again when ordering

children's shoes. Makes it even easier to order shoes by mail from Sears.

...

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IF IN DOUBT, SEND

OUTLINE Of SOLE OF

YOUR SHOE AS ABOVE

CPBKMN

SEARS-ROEBUCK

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355