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Sears Laboratory plus the Special Taste Panel

protects you with uniform quality and better buys

take the guesswork out of candy buying

From scientific analysis and the Taste Panel's verdict after comparing and tasting unidentified

<;andy, Sears sets and maintains rigid quality standards. Using the five quality essentials listed

at the left, we can classify candy into four distinct quality groups:

1

COUNTRY INN-Our Best candy, meets

• the highest standards of

ta~te

and quality.

2

PEGGY KELLOGG-Our "Quality Assured"

• Candy, every piece a fine eating confection.

Why COUNTRY INN is Your Best Buy

Made from 93 score butter, 40

%

whipping cream,

pure sugar, finest fresh fruits and nutmeats:__

blended to give the utmost in

eat~g

pleasure.

Each piece coated with finest milk or dark choco·

late that is at least 38

o/

0

of the total weight.

Blended for perfect satisfaction.

Made with generous portions of pure sugar> but–

ter, whole milk and other top quality ingredients.

You'll recognize the "plus" quality feature that

makes each box a wise buy. Chocolate pieces

coated with milk or dark chocolate at least

33

3

of the total weight.

After more than 3 years of research, Sears Candy Laboratory

can set the scientific quality standards for every type of our

candy. Together with special Taste Panel, formed of Sears

people proved ultra sensitive to flavor differences, they found

the fi\fe factors essential to candy quality ... they proved

Country Inn your best buy in these 5 ways:

3

STANDARD-Our "Good" quality candy.

• Meets Sears Laboratory and Taste Panel min·

imum requirements for tasty, wholesome candy.

Chocolate pieces coated with milk or dark choco–

late thaes 27

3

of their weight.

4

SUBSTANDARD-candy which is edible but

• which fails to meet Sears requirements either

in

taste appeal, ingredient percentages, appear–

ance or uniformity. No candy of this type is

in~

eluded in our Catalog.

• Superior taste satisfaction by panel acclaim • Quality and

quantity of finest ingredients • Superior appearance • Pro–

duced by the best candy making know-how• Laboratory con–

trolled quality to insure uniformity

All 4

types

pass :Federal Pure Food and Drug Act requirements ... but Sears sets the Good, Better,

Best standards

to

protect' and help you-the Sears customer. You profit by complete uniformity of

quality. You get full quality value for every penny you spend.

feqcJ q

.

Ke.t.h~qCJ

You'll enjoy Peggy Kellogg

chocolates ... choice pieces of

luscious goodness that melt in

your mouth. Made of finest

ingredients - in attractive

boxes.

Butter Toffee Peanuts

Extra large peanuts and fresh dairy butter

go into Peggy Kellogg Butter Toffee Pea–

nuts. That's why they are so popular and

taste so good. Keep a box or two on hand

for gift use and between-meal nibbling.

Shpg.

wt.

2 lbs. 8 oz.

87 N 8930-Two (I-lb.) boxes ... $1.00

Malted Milk Balls

A treat at any time! Peggy Kellogg pure

malted milk balls heavily coated with

rich, sweet milk chocolate. Bite-size tid–

bits for your candy dish, for parties and

between-meal nibbling. Shipping weight

2 pounds 8 ounces.

87 N 8920-Two (I-lb.) boxes . . $1.19

Coconut Dips

Fresh strip coconut, pure dairy butter,

milk, and sugar. That's the mouth-water–

ing combination that makes Peggy Kel–

logg Coconut Dips an outstanding buy this

Christmas. A popular sweet treat. Ship–

ping weight 2 pounds 8 ounces.

87 N 8932-Two (I-lb.) boxes .... $1.18

For all

3

qua)ities sold at Sears-SATISFACTION OR YOUR MONEY BACK

·

Chocolate Peanuts

All extra large, fresh, crisp Virginia pea–

nuts with a heavy coating of rich milk

chocolate. A really delicious, tempting

combination of nuts and candy to keep on

hand during the Christmas holidays. Ship–

ping weight 2 pounds 8 ounces.

87 N 8934-Two (I-lb.) boxes ... $1.49

Creamy Fudge Loaves

Rich butter, milk, nuts and chocolate give

Peggy Kellogg Fudge a special goodness.

One loaf is creamy vanilla flavored, the

other chocolate. Each is chocolate coated

and \vax paper wrapped for freshness.

Shipping weight 2 lbs. 8 oz.

87 N 8625-Two (I-lb.) loaves...$1,29

Chocolate Almonds

A special treat for the folks on your gift

list-Peggy Kellogg delectable chocolate

coated almonds ... whole" roasted nuts

thickly covered with delicious milk choco–

late. Tested for taste and fine ingredients.

Shipping weight I lb, 8 oz.

87 N 8933-0ne-pound box ..... $1.00

Butter Peanut Brittle

Everybody likes peanut brittle, especially

when it's made of finest dairy butter and

fresh roasted peanuts. Peggy Kellogg

candy is crisp, crunchy, "flavor-right" ...

be sure to put it on your Christmas list.

Shipping weight 2 pounds 8 ounces.

87 N 8931-Two (I-lb.) boxes ... $1.00

The finest, tastiest of FRESH COOKIES and CANDIED FRUIT-order early!

Burry's Cookies,

a generous

3-

Sugar

Wafers-delectable little

Chocolate Sticks.

Crispy wafers

Ice

Box Cookies.

Each box con-

Candied Fruit.

It's as good as it

pound pack of assorted sand·

"sandwiches" in assorted vanilla

with delicious cream filling and a

tains fancy chocolate swirls, co-

looks! Tempting pineapple,

wich, tea, and chocolate-chip

and chocolate. Rich vanilla

generous coating of rich mellow

coanut and vanilla oookies

bright red

cherries~

prunes, figs,

cookies, and chocolate-covered

cream filling between each two

chocolate. Popular cookies for

you'll be proud to serve. Try

stuffed dates, citrus peel, kum-

graham crackers. Burry's cook-

wafers. Perfect for between-meal

dessert and snack-time ... they

this rich assortment of buttery

qua ts. Filled and whole candied

ies are famous for 30odness . . .

snacks, lunches. 3-pound box in

keep well and are sturdily wrap-

cookies and you'll be back for

fruit colorfully arranged in

perfect holiday treats. Shipping

mailer for gift use. Shipping

ped for mailing to friends. Ship-

more. They're delicious! Ship-

decorated Christmas tin. Sbip-

weight 4 pounds.

weight 3 lbs. 8 oz.

ping weight 2 lbs. 8 oz.

ping weight 3 lbs.

ping

wt.

3 lbs. 4 oz.

87 N 8797-3 lb. box ..$1.49

87 N 8795-3 lb. box .....$1.19

87 N 8796-2-pound box.$1.29

87 N 8925-2>1!-lb. box.$1.29

87 N 8613-2-lb. tin .. $1.98

454

..

SEARS, ROEBUCK AND

CO.

MNK

Be

sure lo

include

sweets

on

your.

Easy

Terms

order this Christmas.

See page

353

for mare

information