Sears Laboratory plus the Special Taste Panel
protects you with uniform quality and better buys
take the guesswork out of candy buying
From scientific analysis and the Taste Panel's verdict after comparing and tasting unidentified
<;andy, Sears sets and maintains rigid quality standards. Using the five quality essentials listed
at the left, we can classify candy into four distinct quality groups:
1
COUNTRY INN-Our Best candy, meets
• the highest standards of
ta~te
and quality.
2
PEGGY KELLOGG-Our "Quality Assured"
• Candy, every piece a fine eating confection.
Why COUNTRY INN is Your Best Buy
Made from 93 score butter, 40
%
whipping cream,
pure sugar, finest fresh fruits and nutmeats:__
blended to give the utmost in
eat~g
pleasure.
Each piece coated with finest milk or dark choco·
late that is at least 38
o/
0
of the total weight.
Blended for perfect satisfaction.
Made with generous portions of pure sugar> but–
ter, whole milk and other top quality ingredients.
You'll recognize the "plus" quality feature that
makes each box a wise buy. Chocolate pieces
coated with milk or dark chocolate at least
33
3
of the total weight.
After more than 3 years of research, Sears Candy Laboratory
can set the scientific quality standards for every type of our
candy. Together with special Taste Panel, formed of Sears
people proved ultra sensitive to flavor differences, they found
the fi\fe factors essential to candy quality ... they proved
Country Inn your best buy in these 5 ways:
3
STANDARD-Our "Good" quality candy.
• Meets Sears Laboratory and Taste Panel min·
imum requirements for tasty, wholesome candy.
Chocolate pieces coated with milk or dark choco–
late thaes 27
3
of their weight.
4
SUBSTANDARD-candy which is edible but
• which fails to meet Sears requirements either
in
taste appeal, ingredient percentages, appear–
ance or uniformity. No candy of this type is
in~
eluded in our Catalog.
• Superior taste satisfaction by panel acclaim • Quality and
quantity of finest ingredients • Superior appearance • Pro–
duced by the best candy making know-how• Laboratory con–
trolled quality to insure uniformity
All 4
types
pass :Federal Pure Food and Drug Act requirements ... but Sears sets the Good, Better,
Best standards
to
protect' and help you-the Sears customer. You profit by complete uniformity of
quality. You get full quality value for every penny you spend.
feqcJ q
.
Ke.t.h~qCJ
You'll enjoy Peggy Kellogg
chocolates ... choice pieces of
luscious goodness that melt in
your mouth. Made of finest
ingredients - in attractive
boxes.
Butter Toffee Peanuts
Extra large peanuts and fresh dairy butter
go into Peggy Kellogg Butter Toffee Pea–
nuts. That's why they are so popular and
taste so good. Keep a box or two on hand
for gift use and between-meal nibbling.
Shpg.
wt.
2 lbs. 8 oz.
87 N 8930-Two (I-lb.) boxes ... $1.00
Malted Milk Balls
A treat at any time! Peggy Kellogg pure
malted milk balls heavily coated with
rich, sweet milk chocolate. Bite-size tid–
bits for your candy dish, for parties and
between-meal nibbling. Shipping weight
2 pounds 8 ounces.
87 N 8920-Two (I-lb.) boxes . . $1.19
Coconut Dips
Fresh strip coconut, pure dairy butter,
milk, and sugar. That's the mouth-water–
ing combination that makes Peggy Kel–
logg Coconut Dips an outstanding buy this
Christmas. A popular sweet treat. Ship–
ping weight 2 pounds 8 ounces.
87 N 8932-Two (I-lb.) boxes .... $1.18
For all
3
qua)ities sold at Sears-SATISFACTION OR YOUR MONEY BACK
·
Chocolate Peanuts
All extra large, fresh, crisp Virginia pea–
nuts with a heavy coating of rich milk
chocolate. A really delicious, tempting
combination of nuts and candy to keep on
hand during the Christmas holidays. Ship–
ping weight 2 pounds 8 ounces.
87 N 8934-Two (I-lb.) boxes ... $1.49
Creamy Fudge Loaves
Rich butter, milk, nuts and chocolate give
Peggy Kellogg Fudge a special goodness.
One loaf is creamy vanilla flavored, the
other chocolate. Each is chocolate coated
and \vax paper wrapped for freshness.
Shipping weight 2 lbs. 8 oz.
87 N 8625-Two (I-lb.) loaves...$1,29
Chocolate Almonds
A special treat for the folks on your gift
list-Peggy Kellogg delectable chocolate
coated almonds ... whole" roasted nuts
thickly covered with delicious milk choco–
late. Tested for taste and fine ingredients.
Shipping weight I lb, 8 oz.
87 N 8933-0ne-pound box ..... $1.00
Butter Peanut Brittle
Everybody likes peanut brittle, especially
when it's made of finest dairy butter and
fresh roasted peanuts. Peggy Kellogg
candy is crisp, crunchy, "flavor-right" ...
be sure to put it on your Christmas list.
Shipping weight 2 pounds 8 ounces.
87 N 8931-Two (I-lb.) boxes ... $1.00
The finest, tastiest of FRESH COOKIES and CANDIED FRUIT-order early!
Burry's Cookies,
a generous
3-
Sugar
Wafers-delectable little
Chocolate Sticks.
Crispy wafers
Ice
Box Cookies.
Each box con-
Candied Fruit.
It's as good as it
pound pack of assorted sand·
"sandwiches" in assorted vanilla
with delicious cream filling and a
tains fancy chocolate swirls, co-
looks! Tempting pineapple,
wich, tea, and chocolate-chip
and chocolate. Rich vanilla
generous coating of rich mellow
coanut and vanilla oookies
bright red
cherries~
prunes, figs,
cookies, and chocolate-covered
cream filling between each two
chocolate. Popular cookies for
you'll be proud to serve. Try
stuffed dates, citrus peel, kum-
graham crackers. Burry's cook-
wafers. Perfect for between-meal
dessert and snack-time ... they
this rich assortment of buttery
qua ts. Filled and whole candied
ies are famous for 30odness . . .
snacks, lunches. 3-pound box in
keep well and are sturdily wrap-
cookies and you'll be back for
fruit colorfully arranged in
perfect holiday treats. Shipping
mailer for gift use. Shipping
ped for mailing to friends. Ship-
more. They're delicious! Ship-
decorated Christmas tin. Sbip-
weight 4 pounds.
weight 3 lbs. 8 oz.
ping weight 2 lbs. 8 oz.
ping weight 3 lbs.
ping
wt.
3 lbs. 4 oz.
87 N 8797-3 lb. box ..$1.49
87 N 8795-3 lb. box .....$1.19
87 N 8796-2-pound box.$1.29
87 N 8925-2>1!-lb. box.$1.29
87 N 8613-2-lb. tin .. $1.98
454
..
SEARS, ROEBUCK AND
CO.
MNK
Be
sure lo
include
sweets
on
your.
Easy
Terms
order this Christmas.
See page
353
for mare
information