85 / 443
NO POSTAGE .. NO CHARGE FOR CREDIT!
Only $5
lo
$12 Monthly
See information at bottom of this page
Women's . . all gift boxed ..
@]
and@] in yellow or white gold
rjl
Miu America ...
~new
Bulova
model with au the
loveliness the name
implies! 17 jewels.
lOK yellow rolled
gold plate case; stain–
less metal back. Ex–
quisitely styled tele–
scope-type expansion
band.
f21
Miss Universe ....
~
another new Bul–
ova creation ofexcit–
ing beauty. Modern–
istic case is
!OK
yel–
low rolled gold plate;
stainless metal back.
Tiny diamond design
on the telescope-type
expansion band. 17
jewels.
@)
Academy Award.
Notice the shape–
ly
case and the slim
lines of the lovely
telescope-type ex–
pansion band. 21
jewels. IOK rolled
gold plate case; stain–
less metal back.
f41
Corinthia ..
new
L!J
Bulova beautv.
high-lighted wi;h
two diamonds. Gen–
uine snake chain
bracelet. Case and
band are 1/10 !OK
white gold filled,
with stainless metal
backs. 17 jewels.
Please state wrist si?J.
4
N
0620TE..
.
$57.50
f51
American Girl . .
~
a new Bulova
version of the be–
witching bracelet
style-to set
femi–
nine hearts flutter–
ing! Case and brace–
let all I / 10 !OK gold
filled. 17 jewels.
4
N
0614TE... $35.75
4
N
0615TE...
$~9.?5
4
N
0616TE-Yellow
4
N
0619TE-White
Either color..$49.50
4
N
0617TE--Yellow
4
N
061 STE-White
Either color.
.
$57.50
Bulovas for Men
15, 17 and 21 jewels
$J5.75
10
$59.50
[ID
Directo r. Handsome
15-jewel Bulova,
brand-new for this Christ–
mas Book! Masculine sty–
ling and
dependabl~
per–
formance to give complete
satisfaction. Case is 10K
yellow rolled gold plate.
Expansion band is 1/20
12K gold filled. Case and
band both have stainless
steel back. Domed crystal
of non-shatter Lucite.
4
N
0538TE.
. .. $35.75
[?]
Treasurer
by Bulova.
Distinguished styling.
Notice the clean, simple
lines of the
lOK
yellow
rolled gold plate case and
the highly polished center
plaques of the full expan–
sion band . notice, too,
the fine engraved edges
that frame the r.Used
curved crystal. Back of
case is stainless steel. I7-
jewel movement.
4
N
0553TE. .
.$45.00
rgi
President. Another
~
brand-new Bulova
dress style for men . . and
especially for the man who
is extra-particular about
both the appearance and
the performance of his
watch. 21 jewels. lOK
yellow rolled gold plate
case; stainless steel back.
Highly-polished facets on
t)Yo-row diamond d('sign
of the expansion band.
4
N
0578TE.... .....
$49
.50
[fil
Self-winding Clipper
.. winds itself as you
wear it. T his handsome
Bulova automatic watch
is water-resistant. 1 /20
1OK yellow gold filled
case; stainless steel back.
Anti-magnetic.
17~jewel
movement. Luminous
hour and minute hands
and hour markers. Sweep
second hand. Expansion
band of modern design.
4 N
0591TE. . . ...$59.50
Bulova and Elgin watches are sent
postpaid
(shpg.
wt.
ea. 9 oz.), and can be bought on Sears Easy Terms at no extra
charge. Men's watches shown
~
actual size; women's,
7"'
actual size.
AH
prices incfudc 10% Fed. Tax, except those
over $71.50 include 20%. \Vhere wrist size is requested,
please print ri;:e
irt
exact inc/in
(lo determine size, measure
completely around wrist).
t
means watch is shipped from Chicago. Order from your mail order house.
Diamond-set Lady Elgin
2 diamonds
$125.00
4 diamonds
150.00
8 diamonds
185.00
Elgin's Finest Movement!
Breath-taking beauty, whispering affection with the sin–
cere accent of shimmering diamonds. T iny bewitching
case is solid
14K
white gold. The 3-point diamonds arc
mounted
in
lovely "Lily
of
the Valley'' motif end-pieces.
High domed crystal. Dial is
white,
with dainty figures
in
contrasting jet
black,
The 19-jewcl movement is Elgin's
very
finest.
Cord band is
I
uxurious black nylon. Beauti–
ful
gift box.
Please staff wrist
si<:_t
wanted.
(See measuring
information at bottom of page.)
·
+4
N
083 lTEY-2 diamonds(l/ 16 carat total wt.) . . $125.00
+4
N
081 OTEY-4 diamonds(l/ 8 carat total wt.) . 150.00
t4
N
081 ITEY-8 diamonds(l/ 4 carat total wt.). 185.00
Elgins for Men
$65.00
10
$71.50
@]
Elgin
Deluxe. Now- for the first time--we offer an
Elgin with an engraved expansion band .. 3 initials
in handsome block-style lettering. Rich-looking 1/20
tOK
yellow gold fiUed case. 17-jewcJ movement. Match–
ing expansion band.
t4 N
R876TEY- Print three t'nitials wanfrd.
. . ..
$65.00
(ill
Lord Elgin. Superb combination of handsoine styling
and precision craftsmanship! Sleek case has "cut–
back" sides .. and it's
all
1/20 14K yellow gold filled.
Fine 21-jewel Elgin movement. The genuine alligator
leather strap pairs up perfectly with the smartly designed
case .. to give this watch the expensive, luxurious ap–
pearance that its superior quality deserves- and in 1he
quiet good taste a man likes.
t4
N
0741TEY.
. .$71.50
cPuK>iNG
PAGE
87 ..
WATCHES, WATCH BANDS