Tower watches have precision–
made one-day movements, elec–
tronically timed. They cost so little
because of direct factory-to–
Sears-to-you distribution without
expensive magazine odvertising.
New Water-proof Towers!
Best quality ever-at lowest prices ever!
Wate,..proof ••• dust-proof ••. and shock-resistant. New dial
design. Sturdy chrome-plated case in new
an outstanding case,
the some, in
way, as the cases of many
watches ulling for
Stainless steel back. Expansion
bands are stainless steel. Special low prices! In the 4 styles
1792E-White dial; gold-color numbers. With genu-
ine pigskin leather strap (tan) .................. $9.89
but with expansion band.
4 N 1795E-Silvcr-color dial; luminous hr., min. hands,
Sweep second hand.
Expansion band .. $13.39
1794E-Same as@ but with pigskin strap (tan) .. 11.89
Polished Chrome and IOK yellow rolled Gold Plate Watches
All with stainless steel backs .. Choice of Expansion Band or Leather Strap
Tower CHROME Watches.
timed for accuracy. One-day movements.
Cases are sturdy chrome plate, p·olished
to a brilliant finish; stainless steel · backs.
Expansion bands arc Mainlcss steel.
Tower Chrome. Popular thin style case.
N 1759E-With expansion band $4.59
4 N 1745E-With gray leather strap. 3.29
Tower Chrome luminous. Luminous
hands and numbers; black dial. Round
N 1758E-With expansion band. .$4.99
4 N 1747E-With gray leather strap. 3.69
Tower GOLD Watches.
Cases are !OK yellow rolled gold plate; stain–
less steel backs. Expansion bands are l /40 1
rolled gold plate,
with stainless steel backs. One-day movements, electronically timed.
Tower Gold. Popular extra-thin style case.
4 N 1783E-With rolled gold plate expansion band .....$6.19
1770E-With tan pigskin strap.
Tower Gold Ebony. Dark dial; raised gold-color numerals.
1784E-With rolled gold plate expansion band .....
1721E-With tan pigskin strap.
. . . . . . . . . .
Gold filled numbers and hands. Handsome
1785E-With rolled gold plate expansion band .........$8.09
N 1734E-With tan pigskin strap...... . . . . . . . . . . . .
Biggest Price Cuts
Most Price Cuts
a Christmas Offering of Towers!
30 Big Book Prices Cut .. plus 8 Brand-New 1953 Towers at Record-Breaking Low Prices!
SEARS, ROEBUCK AND
Lady Tower Watches for Women
• Special shock-resistant movements ... dials and
movements amazingly tiny-small as a nickel
• Electronically timed and adjusted to three wrist
• All cases and bands have stainless metal backs
• Styled for work, sports, or dress
Lady Tower CHROME . '. .
luxuriously styled tiny case
richly chrome plated. Curved non-shatter crystal;
silver-color dial. Black hands and numerals.
181 lE-With dainty grooved link-design
stainless steel full expansion band..... ....
4 N 1807E-With gray leather strap . ...... 4.85
Lady Tower LUMINOUS CHROME.
All features of the
Lady Tower Chrome above plus fully luminous
hands and numerals ...
and red sweep second hand.
Ideal for nurses, teachers, etc., who need second hand
accuracy, yet want a feminine looking watch.
N 1812E-With dainty grooved link-design full
Fall sale price repeated .
N 1809E-With gray leather strap .......
Lady Tower GOLD.
All the features of the Lady Tower
Chrome, plus a luxurious IOK yellow rolled gold
plated case. Curved non-shatter crystal protects
smart white dial with gold color hands.
4N 1814E-With 1/40 !OK yellow rolled gold
plate expansion band.
Fall sole price 1'peated.
N 1805E-With tan pigskin grain strap .. 6.65
SHIPPING WEIGHT AND TAX NOTICE, Shipping