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5~5~ ~

X-2*l!Wilil

1<~

WEAR TWICE AS LONG ..WITH HALF THE CARE

YOUR CHOICE .. ANY X-2* TREATED

RAYON SHIRT ON OPPOSITE PAGE

HERE'S THE PROOF

ANY

2

All "Stay beautiful •• wear twice as long"

Tested! No fading in

a ma–

chine that imitates the sun

Testecll New looking after

6.( washings as a cotton

Tested! Wean twice as long

as ordinary untreated rayon

x..

2 chemical changes the molecular structure of rayon. It

locks

in the crisp colors; preserveJ the smooth

lustrous flnish. By protecting the flbers frOm abrasive and chemical laden dirt,

it

adds wear.

x.2

treated

rayon retains its fabric body, life, and sparkle to the very end.

..

Machine wash II jusllike you

do your cottons. Woshfast.

Absorbs less moisture;dries

foster, irons in one stroke

Wrinkle-resistant.

retain their liveliness

• Only

2~

fab<ic shrinkage regardle11 of the number of times

or

the way 1111 waohed

Fibers

A commercial laundry washed it as a white

cotton** 16 times. After the test the X-2

treated rayon side not only showed no

signs of wear, but actually was as fresh

and new looking as the day it was made.

• Wa1hfo1t, Sunfast colon. Dirt cannot penetrate the fibers, floats out in washing

• P•spiration-odor-rni1tant; mildew.resistant. Wrinkles

1

'hang-out

11

as

in

a

wool

shirt.

• Walw

temperature

180°, nrong

1oap

and

bleoch

4-STAR FEATURE SHIRTS

Fits neck sizes 14 to

181h ..

sleeve lengths 32 to 36 inches

Tailored, detailed

like

shirts selling

for

much, much more

• 2-way sport collar with special lining that finds the fold line .

Smarter looking with a tic, makes ironing easier

• Rayon satin lined yoke. Pleated back for freedom in action

• Bellows pleated pockets, military flaps; pleated sleeves

• 2-button adjustable cuffs with diamond point detailing

• Cut full and roomy the way men like them. In-or-out bottom

• Securely anchored.ocean pearl buttons; reinforced backing

Si<es

small

(14-14~-inch

neck); medium

(15-15~);

large (16-

16~);

extra large

(17-17~);

XX large

(18-18~).

Sleeve si<es below.

rA1

l"j(l

EXCLUSIVE AT SEARS. X-2 treated spun rayon gabardine.

~-~

Washfast colors. Max. fabric shrinkage 2

%.

Shpg. wt.

each 1 lb. 7 oz.

State neck si;ce, sleeve length,

see size scale below.

[A] 33 N 6944G-Forcst green [G] 33N6938G-Pcarl gray

[B] 33 N 6943G-Rust

[HJ 33N6940G-Medium green

[CJ 33 N 6936G-Gold color

[J)

33N6941 G-Maroon

[D] 33 N 6939G-Brick red

[K] 33N6942G-Navy blue

[El 33 N 6937G-Light blue

Any 2 for

[F]

33 N 6935G-Tan

Each $4.60

$9.00

r.l

'W

EXCLUSIVE WITH SEARS. Solid color rayon challis.

l~:.i-l!!J

"Gaucho" widespread collar. Hand stitched collar, pockets.

White ocean pearl buttons. Washfast. 2

3

fabric shrinkage. Shpg.

wt. each

1

lb.

6

oz.

State neck si;ce and

iletvt

length,

scale below.

[L]

33 N 6928G-Winc red

[T] 33 N 6931G-Limc green

[M]

33 N 6927G-Med. green [VJ 33 N 6926G-Pcarl gray

[N] 33 N 6924G-Light blue

[W]

33 N 6930G-Rust

[ P] 33 N 6925G-Tan

Any 2 for

[R] 33 N 6929G-Forcst green Each $4.60

$9 .00

Neck

1ize

Smail

Medium

La rge

Sleeve •ize• (for ihirts above only)

WOVEN CHECKS, PLAIDS

of X-2 treated spun rayon

rvl ..

rtittl

Lucky is the man who is gifted with one of

~

l!!!!.1

these plaids or checks. They keep their

sparkling good looks, the resilient fiber life through

countless washings

and

they never

shrink

out of size.

Look at these quality details.

• 2 pockets with rounded pocket flaps

• Round tailored cuffs; shirred back, sleeves

• Matching color anchored durable plastic buttons

• Stitchless 2·way

sport

collar. Hemmed bottom

• W

ashfast, sunfast colors. Maximum fabric shrink–

age

2

3.

Wrinkles actually "hang out"

as in

wool

shirts.

Shr~·

wt. ca. 1 lb. 3 oz.

Si<es

smal

(14-14~-in.

neck) medium

(15-15~);

large

(16-16~);

extra large

(17-17~) .

[X]

33 N 6915G-Rcd combination

[Y]

33 N 6912G-Brown combination

[AA] 33 N 6919G-Biuc and white

[ 88] 33 N 691 BG-Brown and white

[CC] 33 N 6910G-Rcd combination

[DD] 33 N 6914G-1lrown combination

Stau size

[ EE] 33 N 6911 G-Biuc combination

(above).

[FF]

33 N6917G-Grccncombination Ea. $4.60

[GG] 33 N 6913G-Bluccombination Any 2 for

[HH] 33 N 6916G-Gray combination

$9.00

-1

Ne~~s~e~O!~~:!r~~=ds:~c~T!~R~!pc

measure. Number of inches

is

neck size.

Order small ifnecl::: measures

14

to

14!AJ:

in–

ches; medium

(if15-15~); largc(16-i6~);

extra large (17-17%); XX large

(18-18~).

Sleeve

si:re

(only for

4-Star shirts at left).

Bend elbow. Measure

from

middle back

of

neck over shoulder and

elbow

to wrist.

Number of inches is sleeve length.

SOLID COLOR CORDS

of X-2 treated spun rayon

r.>i.w

Only Sears has this solid color fabric.

~

E!!l

All the X-2 features described above.

•Handsome short point "Gaucho" collar to wear

open

or closed. Ocean pearl buttons

• 2-button

adjustable cuffs with diamond point

tailoring. Pockets with pointed flaps

Pleat~d

sleeves

and

back; square bottom

• Washfast, sunfast colors. Maximum

fabric

shrinkage 2

%.

Shpg.

wt.

ca. 1 lb. 7 oz.

Si<es

small

(14-14~-in.

neck); medium (15-

15~);

large (16-16Y,); extra large (17-17Y,).

[ JJ

J

33 N 6923G-Elcctric blue.

State si<e

[KK] 33 N 6922G-Cinnamon tan

(above).

[ U] 33 N 6920G-Winc red

Each $4.60

[MM] 33 N 6921 G-Forest green

2 for

9

.00

NEW JACKET STYLE

of X-2 treated spun rayon

l'ii"iil...

f'RRl

It's

new

with solid color gabardine

~ ~

back, neck, sleeves

and

panel front;

and

a

check

plaid

front.

Shirred

cJastic waist has

tab

closing. Wear

in or

out; widespread sport

collar

open

or

closed.

2~button

adjustable cuffs.

Si<es

small (14-14Y,-in. neck); medium (15-

15~);

large

(16-16~);

extra large (17-17%).

Shpg. wt. ea. 1 lb. 8 oz. Washfast, sunfast colors.

Maximum fabric shrinkage

only 2

%.

[NN] 33 N 6986G-Grccn plaid; dk. green trim

[PP] 33 N 6984G-Red-gray plaid; maroon trim

[RR] 33 N 6985G-Bluc plaid; navy blue trim.

State si<e above.

Each $4 .60

2 for

$9

.00

*Trade

Mark Dan Riv« MiUt for Rayon

fabrics

and

textile treating

chemicals

SBKMNL

PAGE

7 ..

MEN'S SPORT SHIRTS