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Make Sears your

gift

h·eadquarters

Use this Christmas Book and your other

Sears Catalogs for Complete Selection

~ears ~uarantee

TO SAVE YOU MONEY

TO DELIVER ALL MERCHANDISE SAFELY

TO SATISFY YOU PERFECTLY

• We guarantee that every article in this catalog is honestly de–

scribed and illustrated.

• We guarantee that any article purchased from us will give you

the service you hove a right to expect.

• If for any reason whatever you ore not satisfied with any article

purchased from us, we wont you to return it to us at our expense.

• W-e will fhen-exchonge

it

for

exactly what you wont, or will return

your money, including any transportation charges you hove paid.

SEARS, ROEBUCK AND CO.

Jm.podanJ .ab.out

pri~s

H the

price of

any

item in

this catalog is

reduced in

another

current

catalog,

we

will

Ii/I

your

order at

the

lower price and

return every penny

of

the

difference

to you.

Regardless of which Sears catalog you

order from, you always get the benefit of the lowest current cata–

log prices. We believe that Sears prices save you money and al–

ways give you the greatest possible value.

Prices in this catalog apply only to orders plaeed by mail, telephone,

telegraph or at the Catalog Sales Department in a Sears Retail Store,

at a Sears Catalog Sales Office, or in one of Sears Affiliated Stores.

Should the Federal, State or Local Governments increase or impose

additional taxes after this book goes to press, we reserve the right to add

such taxes to the prices shown. On the other hand,

if

any existing taxes

are reduced or terminated while this catalog is in effect, we shall adjust

our prices accordingly.

How to or_der

Shop through this catalog now. List all the things you want on one of

our order blanks. However,

jf

you don't have a Sears order blank handy

any plain paper will do.

.

Please be sure to print or write plainly your full name and complete

address, including rural 'route and box number

if

you live on a rural

route. Then give us the catalog number, quantity, name of each item;

color, size, price, shipping weight, and any special information or meas–

urements asked for in the description of the item

you

are ordering. Add

the shipping weights of items

you

are ordering, and change ounces to

full pounds (16 ounces to the pound).

·

Refer to parcel post rates on page 376 for amount to include in

your remittance for postage as we must pay postage on parcel post

packages before we can ship your merchandise.

Ifyou send too much, every

cent extra wilt be promptly returned to yau.

You pay only the exact postage

needed to ship your order.

The best ways to send money are by post office or express money or–

der, or by bank draft or check. Your mail carrier will be glad to buy a

post office money order for y-0u

if

you live on a rural route. You can also

obtain a money order at your post office or from the local

expre~

agent.

C.O.D. Mail Orders

Unless ther!! is a real need for C.O.D. service, we urge you to enclose

money order or check: with your mail order, thus avoiding the extra

expense of shipping C.O.D. which would cause you to lose part of the

savings in buying by mail from Sears. On parcel post C.O.D. shipments,

in addition to the price of the merchandise and parcel post charges, you

pay a C.O.D. collection fee which is an extra charge the post office

makes for handli,ng C.O.D. shipments. The post office also charges

you

a money order fee for forwarding payment to us. .

We do not ship C.O.D. orders:-For merchandise that

is

cut, engraved,

printed, or made to special order. For merchandise that is shipped

direct from one of our factories. For merchandise to be shipped to

foreign countries. For merchandise to anyone other than the person

sending us the order. For seeds and perishable goods.

374

••

SEARS. ROEBUCK AND

CO.

s

Order regularly-get your catalogs regularly

We send qur General Catalogs and our supplementary catalogs without

request to customers who buy regularly from any Sears Catalog-by

mail, by phone or through one of our Catalog Sales Offices.

To be sure that all of your orders will be correctly credited to you

so, that, as a regular customer, you will automatically receive Sears

Catalogs, we suggest that all members of the same family order under

one name, preferably that of the head of the household-and that this

name be written the same way each time you order-for example "John

T. Jones" (always using full name). This also helps us to give you faster

and more efficient service.

Sears provides expert nation-wide repair

service on any appliance or mechanical or

electrical item, large or small

When

you buy any appliance ,or mechanical or electrical item, large

or small, from Sears you can buy with complete confidence. We will re–

pair or replace any defective part on such merchandise without charge

during the guarantee period.

If

you move to another town, your Sears

guarant=

is

still -good.

A~er

-the expiration of

~he-special

guarantee on

Sean

·mecluwieal

-equipment

'{)f'

applianees,

-we

will

-still

-:provide

-ser–

vice guaranteed no higher than prevailing local rates.

No matter where you live in Continental United States a Sears-trained

repair specialist is nearby. There is a Sears service headquarters in every

city where we have a Mail Order House, Retail Store or Catalog Sales

Office. In communities distant from these headquarters, Sears has made

arrangements with local contractors to provide competent servicing

whenever it is necessary. Remember, we service what we sell.

Repair parts available-should you wish to replace a worn part

without the service of a repairman, write your nearest Sears mail order

house, or get in touch with your Catalog Sales Office, or Retail Store.

Large stocks of repair parts are carried at our eleven mail order houses

to assure prompt handling. You can depend on Sears for reliable service

and repair parts at lowest possible cost.

If

you have any questions about our merchandise or service, write

to

Personal Service Dept., Sears, Roebuck and

Co.,

Seattle 4, Wash.

Sears Export Service

Sears offer a complete export service to over 100 countries throughout

the world.

If

any of your friends or relatives in a foreign country is inter–

ested in buying from Sears catalogs write Sears Personal Service Depart–

ment at the following mail order houses:

Sears at Philadelphia, Pa.

for

Greenland, Central America (except Mexico), Caribbean Islands, South

America, Europe, Africa;

Sears at Los Angeles, Calif.

for Central Pacific

Islands, Philippines, China, Japan, Korea, Australia, New Zealand.

Five easy ways to shop at Sears

1 Shop at Home by Mail ..• It's easy, thrifty. Just look through your

Sears catalog and make your selections; then fill out the handy order

blank and mail it to us with your remittance.

2

Shop at Home by Phone •.• The quickest way to shop ifthere is a Sears

phone or order office in your community. Give the phone order clerk

the catalog numbl!r, price and description of the merchandise you

want. You pay when the goods are delivered. See pages 377 to 380.

3

Shop at Sears Catalog Sales Offices ... For Sears mail order prices

and special services, visit or phone Sears Catalog Sales Office. An

efficient clerk will gladly help you take measurements, and write and

mail your order for you. See page 380.

-4Shop

~n

Catalog Sales Department .•. Visit-0r phone the Catalog

Sales Department in your nearest Sears R etail Store where you can

order from any of our current catalogs at 'Sears low catalog prices.

Our helpful sales people will write and mail your order. See page 380.

5

Shop in Sears Retail Stores • • • at your service throughout the

country- over 650 Sears stores where you can buy nationally ac–

cepted merchandise over the counter and take

it

with you. Home de–

livery and installation can be arranged when needed.

IMPORTANT TAX NOTICE

If

you live in the state of Washington, please add to your order an

amount, at the rate shown, to cover the following:

Washington (Sales Tax) ...........................• . ....... 3U%