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the most precious gift of her lifetime at special savings

Introducing a brilliant new setting that makes her diamond look almost twice its size

Sensational New Setting

Breathtaking news in diamond setting. 4 small

diamonds set beneath the center diamond to

reflect and amplify

it

to look almost twice

its

oduol size and brilliance. lnnovational design

now in your choice of4 lovely mountings.

Special Low Introductory Prices

Total Weight $249.00

mh

%

Carat

$25.00 down

fj1

Brilliant center stone afire with–

~

in

4 diamond reflectors. 4

side diamonds lend precious ac–

cent.

5

diamond wedding ring.

Total wt., all diamonds, 3/4 ct.

Slak

14K white or yellow gold.

4

N

R2942EF....special at

$249.00

Total Weight

Y.i

Coral

$199.00 ...

h

$20.00 down

[fil

4~diomond

reflectors

magnify

the lovely center stone. 2 side

diamonds. 4 diamond wedding

ring. Total wt. 1/2 ct.

Slau

i4K

white or yellow gold.

4

N

R2941EF.....special ot$199.00

Price cut

Save $10.00

I!!]

Beautiful solitaire reduced.

Brilliant 1/5 ct. diamond.

Elegant styling, very popular.

Stau

HK yellow or white gold.

4N

2821EF... . . .now only $69.50

@

1

doz.en

diamonds

in

~

fiery

set. 1/10 ct. diamond, four

side diamonds, fishtail setting. 7-

diamond wedding band.

Slate

14K yellow or white gold.

4

N

R2833EF- Set.....only $69.50

Total Weight $129.50

oaoh

Y

3

Carat

$13.00 down

@]

Center diamond deftly en-

hanced

by

diamond reflec–

tors. 2 twinkling side diamonds.

4 diamond wedding ring. Total

wt., all diamonds 1/3 ct.

Slak

14K white or yellow gold.

4

N

R2940EF-special at $129.50

Total Weight

1.4

Corot

$110.00 ...

h

$11.00 down

{1J

Diamond reflectorslend

mod-

ern magic to center stone.

2

side diamonds. 5 diamond wed–

ding ring. Toia.J wt. 1/4 ct.

Slak

14K yellow or white gold.

4

N

R2939EF-special at $110.00

lj5I

Now at savings- !

/7

ct. bril–

~

Hant center diamond. 3

twinkling diamonds on each side.

Stolt

14K yellow or white gold.

4

N

2815EF.... .now only $69.50

lj6I

7

diamond set .•. cut $1 0.00.

l!!I

1

/8

ct. diamond with two side

diamonds. Filigree mounting. 4

diamond wedding band.

SJat1

14K yellow or white gold.

4

N

R2818EF- Set. ....only $69.50

fi'il

Lovely set •. now reduced. 1/6 carat diamond solitaire. M atching

l!!J

wedding band. 14K yellow golQ with white gold trim.

4

N

R2820EF-Price cut for Christmas.......... .... ..Set now only $69.50

Special Christmas Savings •• Many Reductions •• Many New Low Prices

fiery Tradition Diamonds-judged best-in-value by independent appraisals of

4

notiona lly advertised

brands. Each center diamond full-cut with 58 sparkling facets, scientifically proportioned for maximum

fire. Reflecting a radiant blue white color; specially selected for brilliance, value and relative freedom

from imperfections.

Tradition

gives you more for your diamond dollar. Only

10%

down on Easy Terms

... see page

373.

All prices include

10%

Federal Excise Tax.

See Haw

To

Order below.

Special Values •• Low, Low Prices on Lovely Sets

Total Weight $325.00

euh

One Carat

$32.50 down

(I]

Christmas special. Brilliant center

stone in fishtail

scttin~

2 twink–

ling side diamonds. 5 diamond wed–

ding ring. A tailored modern: Total

wt.,

all diamonds, 1 carat.

State

14K

white or yellow gold.

4

N

R2943EF......now only $325.00

Total Weight

One Corot

$325.00

oaoh

$32.50 down

fOI

New low price. Beautiful 3 dia–

~

mond engagement ring; match–

ing

5

diamond wedding ring. Total

weight, all diamonds, 1 carat.

Stall

14K white or yellow gold.

4

N

R2930EF......special at $325.00

Total Weight $239.00

oa•h

%

Carat

$24.00 down

rgi

Wonderful value. Fiery Tradi–

~

tion center diamond, 2 side

diamonds lend important accent.

5 diamond wedding ring. Total

weight of all diamonds 3/4 carat.

Slalt

14K wliite or yellow gold.

4

N

R2938EF . .....now only

$239:00

Total Weight $189.00

oaeh

Y.i

Carat

$19.00 dawn

fj01

New low price for this lovely set.

~

Exquisite fishtail mounting. 3-

diamond engagement; S diamond

wedding ring. Total wt. 1/2 ct.

Slate

14K white or yellow gold.

4

N

R2936EF......now only $189.00

Total Weight $119.00

ouh

Y

3

Carat

$12.00 down

@)

A beauty priced specially low.

Modern fishtail mounting sets

off the brilliant center stone, 2 side

diamonds. 5 diamond wedding

ring. Total wt. 1/3 ct.

Slalt

14K

white or yellow gold.

4

N

R2937EF......special at $119.00

Total Weight

\4

Carat

$99.50 ...,

$10.00 down

@]

New low price. Handsome bead-

ed, fishtail mounting. 3 diamond

engagement ring.

5

diamond wed–

ding ring. Total wt.

1/ 4

ct.

Stolt

14K white or yellow gold.

4

N

R2934EF.......now only

$99.50

Were~

$5.50 down

Christmos sale W

.L=...<..o..

$32.50

oa•h

Save $5.00

ere.........,,,... $3.50 down

fji1

5-diomond ring reduced. 1/ 10 ct.

diamond,

4 side

l!!I

diamonds.

Statt

14K yellow or white gold.

4 N

2845EF-Now you

save

$7.00.. .. ......

only

$52.50

fiGI

6-diamond set. 1/ 12 ct.

diamond,

2 side

diamonds

El and

dainty

engraving. 3-diamond wedding band.

4

N

R2834EF-14K yellow gold..... .. ...Set only

$52.50

i;;n)

6-diomond set • •• price cut. Lovely filigree

mount–

. ~

ing. Flashing 1/12 ct. center

diamond,.

2 side

diamonds. Matching 3 diamond wedding band.

4

N

R2844EF- 14K yellow gold.... . . .. . .Set only $52.50

r.;j)

3-diamond beauty • •• save now. Fict"y 1/8 ct. center

~

diamond, 2 side diamonds. Filigree setting.

4

N

2846EF-Stote 14K yellow or white gold . ..... .$52.50

§

Romantic set •• priced so low. Beautiful 1/ 16 ct.

diamond solitaire. Matching wedding band. En–

graved baguette design on both rings.

4

N

R2841EF-14K yellow gold........Set only $32.50

~

3-diamond beauty . .. save 133. 1/ 16 ct. dia-

mond in filigree setting, 2 side diamonds.

4

N

2827EF-14K yellow gold '!10unting ....only $32.50

~

Ever-popular solitaire ••• reduced for Christmas.

Sparkling 1/ 14 ct. diamond. Sa lovely.

4

N

2816EF- 14K yellow gold mounting ... .only $32.50

~

lovely set . . • now at savings. Fiery 1/16 ct.

Tra–

dition

diamond. Matching wedding band.

4 N

R2840EF-14K yellow gold..... . ..Set only $32.50

r----------------------~--,

I

f

0 I 2 3

4 5

6

7

8 9

10

II 12 13

14

I

HOW-TO-ORDER:

Wedding rings engraved at no charge ..

print initials, wedding date.

Gift boxed.

r ·

lil1lililil1l1lilililililil1I '

I

.

I

I

Send tape

on

rule along with your order.

I

I

I

78

• •

SEARS, ROEBUCK AND

CO.

SPKMJ<L_____________,

Shipped from Chicago,.order from your mail order house.

Postpaid

(Wt. ea. ring 2 oz.; set 4 oz.)

STATE SIZE,

Women's 5 to

8;

men's 8 to 12 (fractional sizes available). Add an additional $1.50

if

ordering a larger size. For correct size, measure on rule at left.

If

desired, you may be fitted for ring

size at catalog order offices or the catalog counter ofyour local Scars retail store.

HOW-TO-MEASURE, Wrap tape (U-in. wide or less) firmly around widest part of finger. Draw

line where ends meet. Cut; lay tape on scale; end at A. Reading on numbered end

is

correct size.