the most precious gift of her lifetime at special savings
Introducing a brilliant new setting that makes her diamond look almost twice its size
Sensational New Setting
Breathtaking news in diamond setting. 4 small
diamonds set beneath the center diamond to
reflect and amplify
it
to look almost twice
its
oduol size and brilliance. lnnovational design
now in your choice of4 lovely mountings.
Special Low Introductory Prices
Total Weight $249.00
mh
%
Carat
$25.00 down
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Brilliant center stone afire with–
~
in
4 diamond reflectors. 4
side diamonds lend precious ac–
cent.
5
diamond wedding ring.
Total wt., all diamonds, 3/4 ct.
Slak
14K white or yellow gold.
4
N
R2942EF....special at
$249.00
Total Weight
Y.i
Coral
$199.00 ...
h
$20.00 down
[fil
4~diomond
reflectors
magnify
the lovely center stone. 2 side
diamonds. 4 diamond wedding
ring. Total wt. 1/2 ct.
Slau
i4K
white or yellow gold.
4
N
R2941EF.....special ot$199.00
Price cut
Save $10.00
I!!]
Beautiful solitaire reduced.
Brilliant 1/5 ct. diamond.
Elegant styling, very popular.
Stau
HK yellow or white gold.
4N
2821EF... . . .now only $69.50
@
1
doz.endiamonds
in
~
fiery
set. 1/10 ct. diamond, four
side diamonds, fishtail setting. 7-
diamond wedding band.
Slate
14K yellow or white gold.
4
N
R2833EF- Set.....only $69.50
Total Weight $129.50
oaoh
Y
3
Carat
$13.00 down
@]
Center diamond deftly en-
hanced
by
diamond reflec–
tors. 2 twinkling side diamonds.
4 diamond wedding ring. Total
wt., all diamonds 1/3 ct.
Slak
14K white or yellow gold.
4
N
R2940EF-special at $129.50
Total Weight
1.4
Corot
$110.00 ...
h
$11.00 down
{1J
Diamond reflectorslend
mod-
ern magic to center stone.
2
side diamonds. 5 diamond wed–
ding ring. Toia.J wt. 1/4 ct.
Slak
14K yellow or white gold.
4
N
R2939EF-special at $110.00
lj5I
Now at savings- !
/7
ct. bril–
~
Hant center diamond. 3
twinkling diamonds on each side.
Stolt
14K yellow or white gold.
4
N
2815EF.... .now only $69.50
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7
diamond set .•. cut $1 0.00.
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1
/8
ct. diamond with two side
diamonds. Filigree mounting. 4
diamond wedding band.
SJat1
14K yellow or white gold.
4
N
R2818EF- Set. ....only $69.50
fi'il
Lovely set •. now reduced. 1/6 carat diamond solitaire. M atching
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wedding band. 14K yellow golQ with white gold trim.
4
N
R2820EF-Price cut for Christmas.......... .... ..Set now only $69.50
Special Christmas Savings •• Many Reductions •• Many New Low Prices
fiery Tradition Diamonds-judged best-in-value by independent appraisals of
4
notiona lly advertised
brands. Each center diamond full-cut with 58 sparkling facets, scientifically proportioned for maximum
fire. Reflecting a radiant blue white color; specially selected for brilliance, value and relative freedom
from imperfections.
Tradition
gives you more for your diamond dollar. Only
10%
down on Easy Terms
... see page
373.
All prices include
10%
Federal Excise Tax.
See Haw
To
Order below.
Special Values •• Low, Low Prices on Lovely Sets
Total Weight $325.00
euh
One Carat
$32.50 down
(I]
Christmas special. Brilliant center
stone in fishtail
scttin~
2 twink–
ling side diamonds. 5 diamond wed–
ding ring. A tailored modern: Total
wt.,
all diamonds, 1 carat.
State
14K
white or yellow gold.
4
N
R2943EF......now only $325.00
Total Weight
One Corot
$325.00
oaoh
$32.50 down
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New low price. Beautiful 3 dia–
~
mond engagement ring; match–
ing
5
diamond wedding ring. Total
weight, all diamonds, 1 carat.
Stall
14K white or yellow gold.
4
N
R2930EF......special at $325.00
Total Weight $239.00
oa•h
%
Carat
$24.00 down
rgi
Wonderful value. Fiery Tradi–
~
tion center diamond, 2 side
diamonds lend important accent.
5 diamond wedding ring. Total
weight of all diamonds 3/4 carat.
Slalt
14K wliite or yellow gold.
4
N
R2938EF . .....now only
$239:00
Total Weight $189.00
oaeh
Y.i
Carat
$19.00 dawn
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New low price for this lovely set.
~
Exquisite fishtail mounting. 3-
diamond engagement; S diamond
wedding ring. Total wt. 1/2 ct.
Slate
14K white or yellow gold.
4
N
R2936EF......now only $189.00
Total Weight $119.00
ouh
Y
3
Carat
$12.00 down
@)
A beauty priced specially low.
Modern fishtail mounting sets
off the brilliant center stone, 2 side
diamonds. 5 diamond wedding
ring. Total wt. 1/3 ct.
Slalt
14K
white or yellow gold.
4
N
R2937EF......special at $119.00
Total Weight
\4
Carat
$99.50 ...,
$10.00 down
@]
New low price. Handsome bead-
ed, fishtail mounting. 3 diamond
engagement ring.
5
diamond wed–
ding ring. Total wt.
1/ 4
ct.
Stolt
14K white or yellow gold.
4
N
R2934EF.......now only
$99.50
Were~
$5.50 down
Christmos sale W
.L=...<..o..
$32.50
oa•h
Save $5.00
ere.........,,,... $3.50 down
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5-diomond ring reduced. 1/ 10 ct.
diamond,
4 side
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diamonds.
Statt
14K yellow or white gold.
4 N
2845EF-Now you
save
$7.00.. .. ......
only
$52.50
fiGI
6-diamond set. 1/ 12 ct.
diamond,
2 side
diamonds
El and
dainty
engraving. 3-diamond wedding band.
4
N
R2834EF-14K yellow gold..... .. ...Set only
$52.50
i;;n)
6-diomond set • •• price cut. Lovely filigree
mount–
. ~
ing. Flashing 1/12 ct. center
diamond,.
2 side
diamonds. Matching 3 diamond wedding band.
4
N
R2844EF- 14K yellow gold.... . . .. . .Set only $52.50
r.;j)
3-diamond beauty • •• save now. Fict"y 1/8 ct. center
~
diamond, 2 side diamonds. Filigree setting.
4
N
2846EF-Stote 14K yellow or white gold . ..... .$52.50
§
Romantic set •• priced so low. Beautiful 1/ 16 ct.
diamond solitaire. Matching wedding band. En–
graved baguette design on both rings.
4
N
R2841EF-14K yellow gold........Set only $32.50
~
3-diamond beauty . .. save 133. 1/ 16 ct. dia-
mond in filigree setting, 2 side diamonds.
4
N
2827EF-14K yellow gold '!10unting ....only $32.50
~
Ever-popular solitaire ••• reduced for Christmas.
Sparkling 1/ 14 ct. diamond. Sa lovely.
4
N
2816EF- 14K yellow gold mounting ... .only $32.50
~
lovely set . . • now at savings. Fiery 1/16 ct.
Tra–
dition
diamond. Matching wedding band.
4 N
R2840EF-14K yellow gold..... . ..Set only $32.50
r----------------------~--,
I
f
0 I 2 3
4 5
6
7
8 9
10
II 12 13
14
I
HOW-TO-ORDER:
Wedding rings engraved at no charge ..
print initials, wedding date.
Gift boxed.
r ·
lil1lililil1l1lilililililil1I '
I
.
I
I
Send tape
on
rule along with your order.
I
I
I
78
• •
SEARS, ROEBUCK AND
CO.
SPKMJ<L_____________,
Shipped from Chicago,.order from your mail order house.
Postpaid
(Wt. ea. ring 2 oz.; set 4 oz.)
STATE SIZE,
Women's 5 to
8;
men's 8 to 12 (fractional sizes available). Add an additional $1.50
if
ordering a larger size. For correct size, measure on rule at left.
If
desired, you may be fitted for ring
size at catalog order offices or the catalog counter ofyour local Scars retail store.
HOW-TO-MEASURE, Wrap tape (U-in. wide or less) firmly around widest part of finger. Draw
line where ends meet. Cut; lay tape on scale; end at A. Reading on numbered end
is
correct size.