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New " Big 50" Cords .. with 28 Slim-styles

50

Coeds

94c

100

Coeds

$1.77

The name's the satne- our traditional " Big 50," or

Yuletide Assortment; you still get them at less than

2 pennies apiece; and they're still popular as ever

with your wise Sears-shopping neighbors. But look

how we've changed their design! This year- for the

first time in their history- more than half your "Big

50" cards come to you in newest tall , trim Slim-style.

3%: by fully 7

Y.

in. tall and rich as can be in

Litli-0-

Gem

full color on heavy-stock paper. You get the regu–

lar size too, of course (that's 4Y,x5;!i in.) , so you'll

have just the right style for each name on your list.

28 Slim-styles, 22 regulars- in 25 beautiful designs.

Some embossed, some trimmed in gold color; some

gay, some quiet. All 4-folcl. With 50 envelopes. Now–

before another day goes by- order the smartest " Big

50" assortment we've ever offered! Wt. I lb. 8 oz.

3 N 5664- Box of 50. .... 94c

2 Boxes ilOOJ . . . $1.77

Youngsters' Delight

24

Coeds

71c

. a fitting name for these happy little cards. Bulging

Santas, roly-poly animals (wait till your youngsters

lay their eyes on the little Christmas bear!), blue–

eyed tykes all decked out in red, fuzzy-flocked suits

- in all, 10 delightful designs. All 2-fokl, all extra–

heavy glossy paper; all in the brightest of merry

Christmas colors. Cut-outs. about 47.txS

74

in.

3 N

5656-24 Cords and Envelopes. Shpg.

wt.

1 lb... Box 71 c

298

SEARS

~~L

De Luxe Cords •. 50 Different Designs

50

Coeds

$1.37 100

Coeds

$2.37

Really a de luxe-quality assortment: a different

design for each card ... fine-quality paper ...

and ultra rich in high-peneration

Iii-Fi

color

ink. Some cards embossed. some cut-out. some

trimmed with glittering spangles ... others with

eye-catching glitter, velvety flocking, or raised

silver and gold-color printing. Gay dcsign s–

holly, poinsettias. robust Santas; and quiet de–

signs- a village scene, a thoughtful interpreta–

tion of the Nativity. Inside, greetings

ir.

keeping

with each imaginative design. All -!-fold. Sizes

from

4Y.x5Y.

in. to Sx6 in . 50 cards. 50 enve–

lopes. Shipping weight per box: I lb. 12 oz.

JN5665- Box of

50 .

.

$1.37

2 Boxes 1JCOI .. $2. 37

r

New Slim-style Parchment Assortment

25

Coeds

Sic

50

Coeds

$1.37

Another of our traditionall>· popular assort–

ments- but now with a new look! The look of

Jong, clean lines: the look of Slim-style.

.3

Y.x6'

8

in. , they're nearly twice as tall as they are wide.

And not just

5

cards or 10 or 15; they're

all

Slim-style- all 25. Striking cards they are- 8

smart designs, blossoming in

Litlt-O-Ge11i

full

color on the crispiest of snow-white parchment

paper; all dramatically highlighted in luxurious

gold color. All 4-fold and each more fetching

than the last. For traditional quality. traditional

value- newest, most dramatic styling- order

,vour 1957 parchment assortment today. 25 cards.

25 envelopes to a box. Shpg. wt. per box: I lb.

3 N 5660- Box of25.. 81c

2 Boxes 1501 .. $1.37

Religious Assortment . . 10 Designs

30

Coeds

86c

60

Coeds

$1.54

All in

Lilh-0-Gcm

fu ll color. All traditional sub–

jects- Three 1'"ings . . Christ Child in the l\Ianger

.. :\Cadonna and Child .. The Shepherds. Ten

eloquent designs. five of them crisply die-cut

for framing. Every card e1nbossed and accented

in gold color. All delicately lithographed; all fash–

ioned in our new, subtle semi-slim style

(-l

18x6Ys

in .). Inside, greetings of inspiring scripture text ..

a faithful reflection of your deeper thoughts on

Christmas. As always, an exquisite selection to

warm the hearts of those you hold close. Thirty 4-

fold cards. 30 matching envelopes to a box. Ship–

ping weight per box: I pound.

3 N 5671 - Box of 30.. . 86c

2 Boxes 1601 ... $1.54

More Slim-styles! New "Sparkle-Gleams"

40

Coeds

$1.23

80

Coeds

$2.21

Xever before at Sears a TowER Christmas card so

tall.

.3

Y.xS

inches- more than twice as tall as it

is wide! (.\ nd head and shoulders above its neigh–

bors in your mantel display !)

40

dashing "Spar–

kle-Gleams"-all alive with glitter trim, all -!–

fold. 16 designs in brilliant

Litlt-0 -Gcm.

\\'ith

40

envelopes. Shpg. wt. per box: I lb . 4 oz.

3 N 5654- Box of 40.. $1.23

2 Boxes 180J .. $2.21

*"Lith·O~Gem

"and "Hi-Fi"- What do they

mean~

They mean ultra-high-intensity color-deeper and

richer than

any

you see

on

this page. Prove

it

to

yourself. When your crisp new special-process

TOWER cards arrive, match them against this page.

The difference will delight you.