New " Big 50" Cords .. with 28 Slim-styles
The name's the satne- our traditional " Big 50," or
Yuletide Assortment; you still get them at less than
2 pennies apiece; and they're still popular as ever
with your wise Sears-shopping neighbors. But look
how we've changed their design! This year- for the
first time in their history- more than half your "Big
50" cards come to you in newest tall , trim Slim-style.
3%: by fully 7
in. tall and rich as can be in
full color on heavy-stock paper. You get the regu–
lar size too, of course (that's 4Y,x5;!i in.) , so you'll
have just the right style for each name on your list.
28 Slim-styles, 22 regulars- in 25 beautiful designs.
Some embossed, some trimmed in gold color; some
gay, some quiet. All 4-folcl. With 50 envelopes. Now–
before another day goes by- order the smartest " Big
50" assortment we've ever offered! Wt. I lb. 8 oz.
3 N 5664- Box of 50. .... 94c
2 Boxes ilOOJ . . . $1.77
. a fitting name for these happy little cards. Bulging
Santas, roly-poly animals (wait till your youngsters
lay their eyes on the little Christmas bear!), blue–
eyed tykes all decked out in red, fuzzy-flocked suits
- in all, 10 delightful designs. All 2-fokl, all extra–
heavy glossy paper; all in the brightest of merry
Christmas colors. Cut-outs. about 47.txS
5656-24 Cords and Envelopes. Shpg.
1 lb... Box 71 c
De Luxe Cords •. 50 Different Designs
Really a de luxe-quality assortment: a different
design for each card ... fine-quality paper ...
and ultra rich in high-peneration
ink. Some cards embossed. some cut-out. some
trimmed with glittering spangles ... others with
eye-catching glitter, velvety flocking, or raised
silver and gold-color printing. Gay dcsign s–
holly, poinsettias. robust Santas; and quiet de–
signs- a village scene, a thoughtful interpreta–
tion of the Nativity. Inside, greetings
with each imaginative design. All -!-fold. Sizes
in. to Sx6 in . 50 cards. 50 enve–
lopes. Shipping weight per box: I lb. 12 oz.
JN5665- Box of
2 Boxes 1JCOI .. $2. 37
New Slim-style Parchment Assortment
Another of our traditionall>· popular assort–
ments- but now with a new look! The look of
Jong, clean lines: the look of Slim-style.
in. , they're nearly twice as tall as they are wide.
And not just
cards or 10 or 15; they're
Slim-style- all 25. Striking cards they are- 8
smart designs, blossoming in
color on the crispiest of snow-white parchment
paper; all dramatically highlighted in luxurious
gold color. All 4-fold and each more fetching
than the last. For traditional quality. traditional
value- newest, most dramatic styling- order
,vour 1957 parchment assortment today. 25 cards.
25 envelopes to a box. Shpg. wt. per box: I lb.
3 N 5660- Box of25.. 81c
2 Boxes 1501 .. $1.37
Religious Assortment . . 10 Designs
fu ll color. All traditional sub–
jects- Three 1'"ings . . Christ Child in the l\Ianger
.. :\Cadonna and Child .. The Shepherds. Ten
eloquent designs. five of them crisply die-cut
for framing. Every card e1nbossed and accented
in gold color. All delicately lithographed; all fash–
ioned in our new, subtle semi-slim style
in .). Inside, greetings of inspiring scripture text ..
a faithful reflection of your deeper thoughts on
Christmas. As always, an exquisite selection to
warm the hearts of those you hold close. Thirty 4-
fold cards. 30 matching envelopes to a box. Ship–
ping weight per box: I pound.
3 N 5671 - Box of 30.. . 86c
2 Boxes 1601 ... $1.54
More Slim-styles! New "Sparkle-Gleams"
Xever before at Sears a TowER Christmas card so
inches- more than twice as tall as it
is wide! (.\ nd head and shoulders above its neigh–
bors in your mantel display !)
kle-Gleams"-all alive with glitter trim, all -!–
fold. 16 designs in brilliant
envelopes. Shpg. wt. per box: I lb . 4 oz.
3 N 5654- Box of 40.. $1.23
2 Boxes 180J .. $2.21
"and "Hi-Fi"- What do they
They mean ultra-high-intensity color-deeper and
this page. Prove
yourself. When your crisp new special-process
TOWER cards arrive, match them against this page.
The difference will delight you.