1957 Sears Christmas Book

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FAMOUS NAME REELS SLASHED 333 TO 373 FROM MAINTAINED PRICES
Zebco No. 33. Spin-cast.
Feather touch control.
Drag. Right hand crank.
Prewound with 150 yos.
6-lb. line. Shpg. wt. 12 oz.
6 N 2867-Mointoined orice
was $19.50........ $12.67
Shakespeare No. 1920
Wondereel. Chromed.
Stainless steel bear-ings.
Aluminum spool. Capac–
ity: 100 yds. 15-lb. line.
Shpg. wt. 10 oz.
6 N 2810- Moinloined price
was $13.00 ..... .... $8.45
Pflueger Akron. Chrome–
plated brass. Anti-back–
lash. Level wind. Jeweled
tension oil cups. Capac–
ity: 150 yds. 15-lb. line.
Shpg. wt. 1 lb.
6 N 3116- Mointoined price
was $12.95 ......... $8.41
Garcia Am bossadeur. Made
in Sweden. Automatic
brake. Star drag. Auto–
matic anti-reverse. Capac–
ity: 250 yds. 8-lb. line.
Shpg. wt. l lb. 8 oz.
6 N 3153- Mointoined price
was $45.00 .. . . . .. .$29.24
Zebco No. 44. Anti-reverse.
Star drag. Finger trigger
feather touch control.
Left-hand crank. Pre–
wound with 150 yds. 6-lb.
line. Shpg. wt. J lb.
6 N 3136-Moinlained price
was $19.50.. . ...$12.67
Bronson Jet No. 500. Anti–
reverse. Full bail pickup.
Drag. Left-hand crank.
Capacity: 175 yds. 6-lb.
line. Shpg. wt. 12 oz.
6 N 2871 - Maintained price
WOS $14.95. .$9.71
336 SEARS PC
Super Zebco No. 22. Spin–
cast. Vertical thumb stop.
Drag. Right hand crank.
Prewound with 100 yds.
8·lb. line. Shpg. wt. l 2 oz.
6 N 3118-Maintqined price
was $17.50........ $11.37
Shckespeore No. 1964 Mor–
hoff. "Automatic thumb"
drag. Stainless steel spool.
Oiling-type spool caps.
Arbor. Capacity: 100 yds.
15-lb. line. Shpg. wt. 10 oz.
6 N 3122- Moinfoined price
WOS $/7.00.. . $1 J.05
PAueger Skilcost. Chrome–
plated. Mechanical thum–
ber. Non-backlash drag
adjusts. Cork arbor,
wrench incl. Cap.: 150 yds.
l 5-lb. line. Wt. l 2 oz.
6 N 3160-Mainfoined price
was $13.95 ........ . $9.06
Arjon Commander. Made in
Sweden. Automatic disen–
gaging level wind, s~ool.
Air brake, star drag. Self–
lubrication. Capacity: 100
yds. 12-lb. line. Wt. 11 oz.
6 N 3127-Mointoined price
wos $55.00 ........ $35.75
Mitchell No. 304 Cap. Made
in France. Anti-reverse.
Full bail. Adjustable drag.
Left-hand crank. Capac–
ity: 300 yds. 6-lb. line.
Slipg: wt. l 0 oz.
6 N 3856- Mointoined priie
WOS $/7.95 ....... .$11.66
Bronson Buddy lighfweight
No. 800. Aluminum frame.
Drag. Left-hand crank.
Capacity: 150 yds. 6-lb.
line. Shpg. wt. l lb.
6 N 3855- Maintained price
was$10.95......... $7.11
Shakespeare Wonder–
Cast No. 1775. Right
hand crank. Prewound
with 125 yds. 6-lb. line.
Shpg. wt. 11 oz.
6 N 3148-Mointoiried
price was ~19.95 .. $12.96
Shakespeare No. 19730
Sportscast. Lightweight.
Direct drive. Chromed
level-wind. Automatic
drag. Capacity: I 00 yds.
12 lb. line. Shpg. wt. 8 oz.
6 N 2816-Moinfoined
price wos $17.00.. $11.05
Pflueger Rocket. Extra–
heavily chromed for fresh
or salt water. Star drag.
Anti-backlash. Click.
Capacity: 175 yds. 9-lb.
line. Shpg. wt. 12 oz.
6 N 3196- Maintoined
price wos $15.95 . .$10.36
Shakespeare No. 1735
Spin Wondereel. Ano–
dized aluminum. Green.
Lever-type non-reverse.
Prewound with 100 yds.
6-lb. line. Wt. I lb.
6 N 3170-Mointoined
price wos $16.50.. $10.72
Mitchell No. 300. Made
in France. Left-hand
crank. 2 spools: capac–
ity small. 125 yds. 6-lb.
line; large, 300 yds. 6-lb.
line. \Vt. I lb. 6 oz.
6 N 3145-Moinfoined
price was $32.50.. $21.12
Thommen Record No. 400-
7. Made in Switzerland.
Rear drag. Automatic
anti-reverse. Quiet-run–
ning. Left~hand crank.
Capacity: 250 yds. 6-lb.
line. Shpg. wt. 11 oz.
6 N 3174-Mointoined
price wos $29.50.. $19.17
Bronson Mate No. 900.
Thumb button. Non-r.,..
verse right-hand crank.
Prewound with 100 yds.
6-lb. line. Shpg. wt. 12 oz.
6 N 3872- Mointoined price
was $15.95 .. ...... $10.36
Shakespeare No. 1944 Serv–
ice Reel. Direct drive. Star
drag, non-reversing crank.
Chrome-plated to resist
rust. Capacity: 200 ycls.
18-lb. line. Shpg. wt. I lb.
6 N 2878- Mointained price
wos $18.00........ $11.70
Pflueger Summit. Chrome–
J)la ted. An ti-backlash.
Click. Engraved side–
plates. Aluminum spool.
Capacity: 1·75 yards. 15-
lb. line. Shpg. wt. 1 lb.
6 N 311 4- Mointoined price
was $16.95 ....... $11.02
Shakespeare No. 1756 Spin
Wondereel. Anodi~ed alu–
minum.Gray. Drag.Lever–
type non-reverse. Pre–
wound with 150 yds. 6-lb.
line. Shpg. wt. 1 lb.
6 N 3173- Mointoined price
WOS $/9.95. .. .. $12.96
Pflueger Freespeed No.
1000. Full stainless steel
bail. Left-hand crank.
Aluminum frame, spool.
Capacity: 150 yds. 6-lb.
line. Shpg. wt. 11 oz.
6 N 3858- Mointoined price
was $14.95. . ...$9 .71
Shakespeare No. 1837 Tru–
art Automatic Fly Reel. Alu–
minum a11oy. 9.3-oz. actu–
al wt. High-tempered steel
spring. Chromed line
guards. Capacity: 80 yds.
G line. Shpg. wt. 12 oz.
6 N 2866-Moinfoined price
was $13.00 ........ . $8.44
Bronson Spin King. No.
700. Star drag. Right
haiid crank. Prewound
with 100 yds. 6-lb. mon–
ofilament. Sbpg. wt. 1lb.
6 N 3854-Mointained
price was $19.95 .. $12.96
Shakespeare No. 1970A
President. Alum. Cap.
lOO 11 oz.
6 N 3108- Maintained
price was $32.50 ..$21.13
6N3l 72-No. 1970. Stain–
less steel. Wt. 1 lb. Main–
tained $37.50..... $24.37
Pflueger Supreme. One
of America's finest! Ex–
tra handle drag, other
accessories included. Ca–
pacity: 180 yds. 15-lb.
line. Shpg. wt. 1 lb.
6 N 3109-Mointoined
price wos $37.50.. $24.37
Shakespeare No. 1786
Deluxe WonderSpin. An–
odized aluminum. Brown.
Drag ring. Prewound
with 200 yds. 6-lb. inon–
ofilament. Shpg. wt. ! lb.
6 N 3197-Mointained
price WOS $24.95 .. $1 6 .2 1
Pflueger Pelican No. 1020.
Left-hand crank. Cap.:
175 yds. 6-lb. Wt. 12 oz.
6 N 3143-Mointoined
price wos $24.95 .. $16.21
6 N 2804-Pflueger Pelican
No. 1020A. Right hand
crank. Wt. 12 oz.. . $16.21
Bronson No. 390 Auto–
matic Fly Reel. Free–
stripping. Fast take–
down. 9-oz. act. wt. Ca–
pacity: 30 yds. H CH
line, pl us 50 yd. backing
line. Shpg. wt. l l oz.
6 N 3159-Mointoined
price was $12.95 ... $8.41
Johnson Century No. 100.
"Selecto-dial." Button re–
lease. Right or left re–
trieve. Prewound with 100
yds. 6-lb. line. Wt. l lb.
6 N 3126- Moinloined price
was $17.95... . . $11.66
,
Hedden Standard Pol No.
P41. Corrosion-resistant
anodized aluminum. Fast
I 0-second take-down. Ca–
pacity: 100 yds. 12-lb.
line. Shpg. wt. 12 oz.
6 N 2803- Maintoined price
was $14.95 ......... $9.7 1
Bronson Coronet No. 25.
Automatic free spool. Alu–
minum spool. Protective
cowhide case included.
Capacity: JOO yds. 15-lb.
line. Shpg. wt. 5 oz.
6 N 3137- Mainloined price
wos $35.00........ $22.74
Shakespeare No. 1810 Spin
Wondereel Deluxe. Ano–
dized aluminum. Brown.
Chromed crank. Bronzed
drag. Prewound with 200
yds. 6-lb. line. Wt. ) lb.
. 6 N 31 80- Mointoined price
was $28.95.. . .. $18.81
Airex Spinster Mark V. Full
stainless steel bail. Left–
hand crank. Anti-reverse.–
Prewound with l 00 yds.
6-lb. line. Shipping weight
I lb. 10 oz.
6 N 2870-Mointoined price
WO.I $15.95 ....... .$10.36
Pflueger Medalist No, 1498.
Sjngle-action aluminum
fly reel. 8. 7 oz. actual wt.
Drag adjusts while play–
ing fish. Stainless steel
line guide. Large capacity.
Shipping wt. J1 oz.
6 N 3861 - Mainloined price
WOS $/6.50 ........ $ 10.22