34 / 600
Down through theJJears, people have
B ACK IN THE EARLY 1900's,
Sears catalogs were offering
to the American public such
"new" and diverse items as Seal
Plush Capes for ladies, Knee-pant
suits for boys, Cream Separators
for farmers, and Horseless Car–
riages for the venturesome.Along
with these then-imaginative prod–
ucts went the more usual assort–
ment of values in underwear,
watches, shoes and millinery.
Then, as now, it was this broad
variety of merchandise, made so
easily available to so many peo–
ple, that caused our catalog to
be known as "The Wish Book."
In this Christmas Catalog for
1968,we have tried to set a new
standard for ourselves-to give
you a new,broader choice of the
unique, the traditional , the
down-to-earth, all as near to you
as your telephone.
In this book are numerous items
as interesting and unique as the
Mink Robe on this page - and
many outstanding values like
those offered on the page oppo–
site to this. It is Sears hope that
you will find in this 594-page
Catalog just the gifts you are
looking for-gifts that will
make you glad you shopped
from "The Wish Book."
Copyright 1968 by Sears, Roebuck and Co. Printed
in
U.S.A.
Following cartoons of DENNIS THE
MENACE characters Copyright The Hall Syndicate,
Inc. T.M.
®:
1962, page 45; 1966, page 410; 1967,
page
15: 1968,
pages
73, 326, 485. All
other cartoons
of DENNIS THE MENACE characters Copyright 1968,
Hank Ketcham.
Illustrations of Winnie-the-Pooh Characters
©
1964 Walt Disney Productions
2
J
Sears
I
LKAEDG
.. because of the imaginative products and
ideas that dreams are made of
Floor-length Wrap
Robe of magnificent
EMBA*
Jasmine Mink
A regal gift. Fully let-out
skins, bleached to snow–
white luster, then worked
into this opulent robe.
L ined with rayon velvet
in your choice of 2 colors.
%
sleeves; patch pocket
(easily removed); tie-belt.
Postpaid from New Yark.
(Wt. I0 lbs.) Allow about
3 w eek s for deli v ery .
Sorry no C.O.D. orders.
Misses' sizes I0,
12, 14,
16.
State
s ize;
then height.
F1 7 N 5812F-Shocking
pink lining
F1 7 N 5813F-White
lining
S4,500.