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It's the
Big Toy Box
from Sears!
30x16x24
$1(\99
inches high
7
It's the brightest box we've ever seen! A smiling clown
leans against 'the candy striped comer pole, a happy rag
doll grins at you-there's a drum, choo-cboo train, car
and telephone, too, on a rich green background. Made of
extra-durable
wood
and hardboard with bi-impactplastic
trim
and top. Buy it the easy way-<>rder by phone.
79 C9006L- Shipping weight 15 pounds ........$19.99
Here, and on
the next 3 pages. ________.
THE TOYS
THAT BABIES
INVENTED
Sears
GOLDEN
WONDER
OF GROWINGT.M.
playthings
for early childhood development
A unique series of toys developed by
studying what, when and how babies learn
In 1968 Dr. Esther P. Edwards, former Associate Professor at the Eliot-Pearson
Department of Child Study at Tufts University, and her colleagues began re–
viewing all available research and commentary in the field of early childhood
development. Their goal? To develop a series of original play materials which
would encourage children to develop at their own rate, to their full potential.
The result? Sears exclusive Wonder of Growing Playthings.
Each toy has been designed to give challenge and satisfaction to the child ..
to give the child a sense of achievement as well as the motivation to explore.
Each toy has been designed to provide multiple activities for the child. As the
child develops, he learns to use the toy in more complex ways. Each series of
toys has been organized in a flexible sequence which fosters the child's move–
ments through successive stages of growth.
The Wonder of Growing Book
by
Dr. Esther P. Edwards
$1 95
.&.
An
attractive, informative guide to the entire
program. The 128-page hard-cover book explains
the normal development o! a child from birth
to
three years o! age .. highlights each toy and its
purpose .. and helps you select the right toy at
the right time !or your child. While learning
about learning, you'll see the progress your child
is making and share in
bis
joy o! discovery.
49 C44564-Shipping weight 10 ounces...$1.95