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Your Satisfaction Is Our Goal

EVERYTHING YOU BUY AT J.C.PENNEY IS GUARANTEED

WHEN YOU RECEIVE YOUR PURCHASE, examine

it carefully. If it does not meet your expectations·,

return it to us and explain what is wrong. We will

exchange it if you wish-or we will refund your

money (or credit your account) including trans–

portation charges applicable to the returned items.

SPECIFIC WARRANTIES. Some of your most

important purchases from

J.

C. Penney are cov–

ered by our own specific warranties that protect

you from basic defects in the merchandise and

from failure in use. These specific warranties

are fully stated where the item is described.

Read the warranty that covers the item you buy

-and buy with confidence!

REGULAR GUARANTEE.

It

your purchase from us does not carry a

specific J.C. Penney warranty, it is covered by this regular guar–

antee: After you have used your purchase, if it does not live up

to everything we have promised for it, or if it does not give you

the service you expect during the normal life of the item, please

let us know the facts in the matter. Return the item if that is con–

venient-if it isn't, just say so, and we will advise you what to

do. We will make a proper adjustment in cash, credit, merchan–

dise, or repair of the item. Whichever it is, you can count on us

to do what is right and reasonable.

AT ANY TIME ... if you have any problem with merchandise you

bought from us, and our guarantees do not take care of the mat–

ter to your satisfaction, tell us about it. We

w~nt

to do what is

fair-and we will!

What Price-and When?

Prices In this catalog become effective on August 28, 1976.

Some continue in effect for almost a whole year, till August 13,

1977 (notices printed in this catalog identify the "long-life"

pages for you). Some items are offered at savings that have

a cut-off date of December 25, 1976, and a notice on the page

where the item is sold will tell you so. All other prices are sub–

ject to change starting January 22. 1977.

have ordered at the higher price. You don't even have to know

that the price has been cut! If you send us too much money, we

automatically refund the overpayment. When merchandise is

returned, the refund or exchange will be based on the price

charged at the time you made the purchase.

You always get our lowest current price. If we reduce a price

from one catalog to another (as in our sale books) you pay the

lower price during the period when it is in effect-even if you

We will fill your order from any of our expired catalogs as long

as we have the merchandise in stock. You will be charged the

price that is in effect when we receive your order. The price

may have reverted to its former level or it may have been al–

tered by the publication of a new catalog.

How To

Get Our Catalogs

'

A Special Offer to New Customers:

You can have your own copy of this

Christmas Catalog if you send $1.00 by

November 1, 1976

to: JCPenney Circu–

lation Dept., Box #2056, Milwaukee,

Wisc. 53201. (The $1.00 amount partially

covers the cost of printing, postage, and

handling).

We'll send you this new cata–

log, AND

a

$1.00 merchandise coupon–

redeemable when you make any catalog

purchase. Merchandise coupons must

be used by

February 1, 1977. Don't wait

-send your request today because our

supply of catalogs is limited, and we

don't want you to be disappointed. How–

ever, we'll continue to honor requests

for catalogs as long as possible. ·

A Note to Regular Customers: We'll con–

tinue to send you all our catalogs as

long as you order regularly each season

-two purchases totaling $30 in a 6-

month period. You can shop in our big

Spring and Fall catalogs, seasonal cata–

logs (Summer, Christmas), or sale cata–

logs. Place your orders by phone or in

person at a Penney Catalog Department

-or by mail. All orders count toward

keeping your family on our active mail–

ing list-so please use the same name

each time you order! And don't forget to

order this season so you can count on

getting our catalogs next season. Also,

please don't forget to notify us if you

move!

328

JCPeooey

Helpful Hints

from JCPenney

JCPenney Home Colors

Now it's easy to use color in home

decorating-no more wondering "will

these colors go together." Because

every time you choose one of the

JCPenney Home Colors in home fur–

nishings, you can be sure that all shades

in the same color "family" will har–

monize. Read about it (and see all the

JCPenney Home Colors!) on page 1220

in our big Fall '76 Catalog.

Shop-by-Phone

Wherever you may be, if there's a

phone within reach, you can save

"shopping time" by ordering the easy

telephone way. For the number of the

Penney Catalog Department nearest

you, see your local phone directory un–

der listing for "Penney, J.C., Co., Inc."

We'll Mail

to Servicemen·

We will send gifts to servicemen at

A.P.O. and F.P.O. addresses anyplace

in the world-in time to arrive for Christ–

mas. See page 332 for details.

Send Gifts to a Friend

Write carefully the name and address of

the person you wish to send gift(s) to–

don't forget Zip Code. In each Gift Parcel

we enclose a slip with your name as

sender, and a Merchandise Return Form.

No price is shown.

How-to-Measure

for Clothing and the Home

All the Information you need Is In our

big Fall '76 Catalog on the following

pages:

Clothing

Women's Clothing (all

sizes) ................ , . page 291

Women's Undergarments

(all sizes) ............... page 290

Little Girls' ................ page 404

Big Girls' and Junior High... page 405

Men's Clothing (all

sizes) ............. pages 674, 675

Little Boys' ................ page 404

Big Boys' ..

:

.............. page 405

Infants' and Toddlers' ...... page 4Q4

Shoes for the Family ....... page 399

For the Home

Ready-made curtains, draperies, ve–

netian blinds, shutters ••• all on pages

1322 and 1323.

Tablecloths •••••••••••••••••••• 1169

For Your Information

Whatever you're shopping for--clothes,

gifts, something for family or home-if

you can't find

It

In this catalog, look in

our big Fall '76 Catalog. Index starts on

page 739.