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What Price-and When?

Prices In this catalog

become effective on August 23, 1980. Most toys

are available until August 15, 1981 , at prices indicated (notices printed in

this catalog identify the " long-life" pages for you).Some items are offered

at savings that have a cut-off date of December 27, 1980, and a notice on

the page where the item is sold will tell you so. All other prices are subject

to change starting January 24, 1981.

You always get our lowest current price.

If we reduce a price from one

catalog to another (as in our sale books) you pay the lowerprice during the

period when it is in effect-even if you have ordered at the higher price.

You don't even have to know that the price has been cut! If you send us

too much money, we automatically refund the overpayment. When mer–

chandise is returned, the refund or exchange will be based on the price

charged at the time you made the purchase. Our catalog is published in

two regional editions, with some variations in merchandise selection and

pricing. The preceding information refers to pricing in catalogs distributed

within the same region.

We wlll flll your order

from any of our expired catalogs as long as we

have the merchandise in stock. You will be charged the price that is in

effect when we receive your order. The price may have reverted to its

former level or it may have been altered by the publication of a new

catalog.

Prices In this catalog

apply only to orders placed by telephone or in

person at a JCPenney catalog Department, or by mail to a JCPenney

Catalog Distribution Center. Catalog merchandise selections and prices

may vary from those in our stores.

"Our Lowest Price ..."

some items in this catalog are offered at " Our lowest price ever" or some

other variation of " Our lowest price .. ." All of these statements refer to

pricing in Penneys two big general catalogs (Spring

&

Summer and Fall

&

Winter), our two seasonal catalogs (Summer and Christmas), and all sale

catalogs except the overstock clearance events called Budget Watchers

Sale. These statements do not include pricing of the same merchandise

in Penney stores.

For a Larger

Selection of Merchandise

Whatever you're shopping for-clothes, gifts, something for your family

or home-if you can't find it in this catalog, look in our big Fall '80 Catalog.

Index starts on page 818.

Send Gifts to a Friend

Write carefully the name and address of the person you wish to send

gift(s) to--don't forget the Zip Code. In each Gift Parcel we enclose a slip

with your name as sender, and a Merchandise Return Form. No price is

shown.

JCPenney Home Colors

Now it's easy to use color in home decorating-no more wondering if

colors go together. Because every time you choose one of the JCPenney

Home Colors in home furnishings, you can be sure that all shades in the

same color " family" will harmonize. Read about it (and see the JCPenney

Home

C~lors!)

on page 1162 fn our big Fall '80 Catalog.

Save On Shipping

The transportation-and-handling charge for Class C merchan–

dise is usually less when your order is sent to a Catalog Depart–

ment instead of your home. Even if you arrange for trucking

from the Catalog Department to your home, the combined

charges will usually be lower than

if

you had the item shipped

from our warehouse directly to your home.

See

page 364 for

information about Taxes.

How to Get Our Catalogs

A Note to Regular Customers:

You'll continue to receive our catalogs

without charge as long as you order regularly each season-two pur–

chases totaling $30 in a 6-month period. You can shop in our big Spring

and Fall catalogs, seasonal catalogs (Christmas, Summer), or sale cata–

logs. Place your orders by phone or in person at a Penney Catalog Depart–

ment-or by mail. All orders count toward keeping your family on our

active mailing list-so please use the same name and address each time

you order! And don't forget to order this season so you can count on

getting our catalogs next season. Also. please don't forget to notify us if

you move (see below)!

A Special Offer to New Customers:

You can have your own copy of this

Christmas Catalog by sending us a postcard requesting it (only one to a

household, please). Just print your name and

addres~on't

forget Zip

Code-on the back of the postcard. The front of the card should be ad–

dressed to us as follows:

J.C. Penney Company, Inc., Catalog Division

Circulation Dept., Post Office Box 686

Milwaukee, Wisconsin 53201

Attention: Catalog Request

When we receive your card or letter, we'll send you our Christmas Cata–

log-as long as we have copies available.

About Garments on a Hanger

When we say that a garment is "on a hanger," we mean it is shipped from

the manufacturer to our distribution center on a hanger, stored there in a

hanging position, and finally, at a catalog Department, you pick it up on a

hanger. In addition, you receive it in a plastic bag so it's neat and fresh-–

and, in most cases, ready to wear immediately. Many of our.garments for

women, and some for men and girls, are handled in this way.

All of our ultra-modern distribution centers have a special fashion section

for " on hanger" clothing-that means you get prompt service no matter

where you live. We are proud of our " on-hanger" service, introduced 16

years

ag~and

our customers tell us they like it too.

How-to-Measure

for Clothing and the Home

All the information you need is in our big

Fall '80 Catalog on the following pages:

CLOTHING

Men's Clothing (all

Women's Clothing (all

sizes) ............pages 796, 797

sizes) .........pages 792, 793

Little Boys' ................page 798

Women's Undergarments

Big Boys' ...................page 799

(all sizes) .............page 794

Infants' and

Little Girls' .............page 798

Toddlers' .................page 798

Big Girls' and Junior

Shoes for the

High .....................page 799

Family ......................page 795

FOR THE HOME

Ready-made curtains, draperies, venetian blinds,

shutters ..............................................................pages 800, 801

Tablecloths ......................................................................800, 801

Please Notify Us

If

You Move

Just send a postcard or a note to:

J.C. Penney Co., Inc., Circulation Dept.

11800 W. Burleigh St., Milwaukee, Wisconsin 53201 .

Include your New Address, Old Address,

and JCPenney

Charge

Account Number.

FLAME-RESISTANT

Federal law requires that all children's sleepwear (sizes Oto 14)

be

flame-resistant

In addition, we offer many other garments, for children and adults, made

with

fabric

and trim which pass

the

flame-resistance test of

the

Consumer Product Safety

Commission Regulation No. FF5-74. This is not a legal requirement, but it is a reas–

suring "plus" feature.

Flame-resistant fabrics have

these

important qualities:

• They're

more resistant

to catching fire than ordinary fabric.

• Flame spreads

more slowfy

when the source of fire is still in contact.

• Flame is either

self-extinguishing

or

easy to extinguish

by brushing, slapping, or

smothering it away.

The 100% polyester and 100% nylon fabrics that our catalog

describes

as flame–

resistant have a characteristic that contributes to their flame-resistance-when ex–

posed

to flame,the fabric shrinks away from the sourceof

heal

If

it is thus withdrawn

entirely from

the

flame, there is little

danger

that it will ignite.

Of

course, flame-resistant fabrics are not fireproof. and they do not protect their

wearer from intense heat. But they do a lot ordinary fabrics don't do-and that can

add greatly to your peace of mind.

For a complete collection of flame-resistant

fabric

~chandise,

see the special

listing on page 822

in

the index of our big Fall '80 catalog.

370

JCPenney

There Is a retum envelope attached to an extra Order Blank In this Catalog.