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''Yule'' love holiday

shopping in the

Sears

Catalog!

It's

easy!

No crowds, no rush, no long lines.

Relax in the comfort of your own home,

and shop by phone. Order TOLL-FREE,

24 hours a day, 7 days a week:

1-800-366-3000

Our friendly customer consultants

give you personal attention, and

they're backed by customer service

representatives who can answer even

the trickiest questions.

It's

convenient!

Just say "charge it;' with SearsCharge

5 M

or SearsCharge PLUS. You'll see how

easy holiday shopping can be when

you pay monthly.t

We even go the extra mile-or miles!

Ask for "Ship a Gift" and avoid the

hassles of sending packages yourself.

When ordering a gift for an out-of–

town friend or relative, give the name,

phone number and address of the

recipient, and we'll send their gift

directly to them.

It's

fun!

Choose from our large selection of

gifts for your family and friends. (Go

ahead ...treat yourself, too!) Of course,

all our items must meet Sears high

standards, so you know you 're giving

quality gifts.

You'll get our merchandise at great

low prices-every single day! And, as

always, Satisfaction Guaranteed or Your

Money Back.

That

really~

your money's worth ...

and a whole lot more!

t see

page 4. Application on page 522C.

To apply for Discover®Card, call our

toll-free number

(l-800-366-3000)

and

ask for details.

6

Add some sparkle to someone's life, and

watch that 14 carat glow! Do it w ith dia–

monds, gemstones, gold and more. Choose

from 36 pages of jewelry, and make holiday

wishes come true.

8

What to buy that special man is always

a puzzling question. The answer: Peek

between the pages of our special section

designed exclusively for him. You'll find

unique giftsthat will turn ho-hum into

ho-ho-ho!

44

Season's treatings! Delectable delights to

send or serve (don't forget to buy a few

for yourself!). From fruitcakes to gift packs,

and popcorn to petits fours, they're extra

delicious, because they're delivered fresh

to your door. And, now featuring specialties

from Hickory Farms.

56

Surprise them with presents that pamper!

Our large assortment of health and beauty

products are practical gifts for personal care

and grooming.

62