you the best in reeorded JDosie!
Here's why the Silvertone Record Club
such superb music on such fine quality
records at such tremendous savings
When Vinylite records were perfected we immediately
recognized that here were reproductions that gave depth of
tone never before achieved in phonograph music-faithful–
ness and clarity of almost unbelievable beauty, complete
absence of surface and scratching noises. They were musical
perfections on plastic discs. One can not hear a Vinylite with–
out marveling at the greatest of all record development.
True, they were more costly. Just had to be. Materials
were much more expensive. Pressings were slower and more
costly. After all, we recognized you couldn't get all this added
tonal value plus longer life plus what amounted to indes–
tructibility-for Vinylite is practically unbreakable-without
added expense. We were confident that you, the buying pub–
lic, would gladly pay the difference and feel you had made a
Then it occurred to us that a way could be found to lower
cost. Why not organize a Record Club similar to the Sears
Peoples Book Club which has brought great economies to
book lovers. We explored the possibilities, made careful in–
vestigations, talking to record users all over the country. The
answers were favorable. Then we approached an outstand–
ing l<'ader in the record field, a company of nation-wide repu–
tation not only for record making but with an equally enviable
reputation in the musical field. Theywere enthusiastic.
So the Silvertone Record Club was born. A completely
new plant with new, modern machinery was contracted for.
Artists and musicians, composers and arrangers were selected
A jury of experts was appointed to choose the titles tha·.
would be recorded. All details of the Record Club wen
worked out and now, today, as you read this the first of the
new records, the last word in musical reproductions, are com-
ing from the presses.
Yes, we did manage to lower the cost. Not by short cuts in
manufacturing, not by economies in orchestrations or vocal–
ists, but solely by our confidence in the constant volume we
know is possible by the members of the Silvertone Record
Club. The savings we make as a result of your membership
we pass on to you and only to you as a Club member.
Record Club operates-
You can join by simply filling out the post card on the
preceding page and mailing it to Sears, Roebuck and Co.
The prices quoted here are available only to Club members.
After you have placed your first order you will receive
every month a copy of "The Silvertone Voice", our monthly
club magazine, describing the four new records of the month.
A selection slip will be enclosed so that you can easily and
quickly indicate which records you want.
You need make only 4 purchases a year of two records each
to maintain your membership and participate in these savings!
Any member may purchase as many records (in groups of
two) as he wants and will continue to get 1 bonus record for
every 4 records he buys.
• THAT every Silvertone Record Club selec–
tion gives you the finest quality recorded
music that con be produced.
• THAT Silvertone Vinylite records will not
break if dropped or bent.
• THAT Silvertone Vinylite records retain
their glorious tone quality
longer than ordinary records.
• THAT you will be completely satisfied
in every way, money bock if you're not.
You pay for only two records
hut as a new member you get
12-ineh Vinylite records
a ,6.00 value
when you join Sears
New Silvertone Record Club
ON THE PRECEDING PAGE AND MAIL TODAY!