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Positively the greatest Diamond Reduction in our history

Prices slashed 22% to 35%

Select your diamond

in

the quality you want .•. mounted

in

a solitaire or diamond-set

ring

CLASSIC SOLITAIRE MOUNTINGS in

14K

yellow gold with white gold

crowns to emphasize the brilliant beauty of the diamonds.

Special for the Christmas season! Our three diamond qualities-Fine, Tradition,

Finest-mounted in your choice of setting.

If

she likes the simple style, select our

tailored solitaires.

If

her taste tends toward the more elaborate, she'll thrill to one

of our diamond-set mountings. Prices .vary according to the carat size, quality

of

~iamond

and ring designs. Wedding ring engraved, no .extra charge.

~

Tailored mounting with dainty facets. Diamond set in white gold crown.

4 N 02979MEY-1 / 8 ct. shown.

Stall ring size 5 lo 8, carol si::;e, and Fine, Tradi–

tion or Finest quaIity.

FINE QUALITY

TRADITION QUALITY

OUR FINEST QUALITY

1/ 16 carat...... $

26.95

1/ 16 carat. .....

$

31.95

tl/16 carat. ..... $

39.95

1/ 10 carat.......

36.95

1/ 10 carat.......

44.95

tl / 10 carat .

54.95

1/8 carat ....

44.95

1/8 carat ........

52.95

tl /8 carat.

62.95

1/ 6 carat. . . .

59.95

I / 6 carat. . . . . .

69.95

tt / 6 carat .'. . . . . . . 83.95

1/ 5 carat. . ...... 71.95

1/ 5 carat . . . . .

94.95

tl / 5 carat, .......

109.95

1/ 4carat........ 92.95

1/ 4 carat. ....... 119.00

t1 / 4carat ..... . .. 140.00

tl/3 carat........ 137.00

tl / 3 carat. . ... . .. 160.00

tl / 3 carat. ....... 190.00

t3/8 carat. ....... 163.00

t3/8 carat. . ...... }98.00

t3/ 8 carat.

:

... .. . 230.00

4 NR3351ME-Matching Wedding Ring . .

$8.25

[!)

Traditional orange blossom design. Diamond set in white gold crown.

4 N 02938MEY-1/4 ct. shown.

Stall ring size 5 to 8, carat size, and Fine, Tradi–

tion or Finest quality.

FINE QUALITY

TRADITION QUALITY

OUR FINEST QUALITY

1/10carat.... . . $ 38.95

1/ 10carat. .....

$

46.95

t1 / 10carat..... . $

56.95

1/8 carat , .......

46.95

1/8 carat........

54.95

t1 /8 carat. . ......

64.95

1/6 carat..... .. .

61.95

1/6 carat . .. .. .. .

71.95

tl / 6 carat ........

85.95

1/5 carat . .. .... . 73.95

1/5 carat.........

96.95

tl / 5 carat. . ...... 111.95

1/4 carat. .......

94.95

1/4 carat........ 121.00

tl /4 carat. ....... 142.00

tl /3 carat, ....... 139.00

tl / 3 carat. ....... 162.00

tl/3 carat........ 192.00

t3 /8 carat...... ..

165.00

t3 /8 carat ... . .... 200.00

t3 /8 carat. . . . . . 232.00

ti /2 carat.. . .... . 225.00

tl /2 carat........ 300.00

ti / 2 carat . ....... 350.00

4NR2420ME-Matching 5-diamond Wedding Ring .. $42.95.

@l

Highly polished beveled ring with diamond set in white gold crown.

4 N 02914MFl-1 / 2 ct. shown.

State ring si;:.e 5

to

8, carat size, and Fine, Tradi–

tion or Finut qualiry.

FINE QUALITY

TRADITION QUALITY

OUR FINEST QUALITY

I /8 carat....... $

46.95

1/8 carat. ...... $

54.95

+1 /8 carat. ...... $

64.95

1/6 carat.... . ...

61.95

1/ 6 carat.. .-. .. ..

71.95

tl/6 carat ........

85.95

1/ 5 carat... . ....

73.95

1/ 5 carat. . . . . . . .

96.95

ti /5 carat .. ...... 111.95

1/4 carat. ... . ...

94.95

1/4 carat........ 121.00

tl /4 carat .. ..

c· ·

. 142.00

ti /3 carat. ....... 139.00

t1 /3 carat. ....... 162.00

tl / 3 carat ........ 192.00

t3/8 carat... . .. . .

165.00

t3/8 carat........ 200.00 • U/8 carat .. ..... .232.00

tt / 2 carat. ....... 225.00

tl / 2 carat. ... . .. 300.00

t1 /2 carat .. ..... .350.00

t3/4 carat. ... ... .440.00

t3/4 carat. ...... .475.00

t3/4 carat .... ....

500.00

4 NR 2165ME-Matching seven-diamond Wedding Ring . .

$57.95

READ BEFORE ·ORDERING, Print initials and date for engraving. State size of center dia–

mond. Rings

mark~d

t

st".nt from Chicago. Order from your

Scan

mail order houiic.

80 ..

SEARS, ROEBUCK AND

CO.

ALL

SPARKLING SIDE DIAMONDS in white settings set in exquisite

14K

yellow

gold unless otherwise stated, increase the beauty of the stones.

Not

for seasons have so lovely diamonds been offered at such stupendous savings I

So, take a tip from Santa and make this a memorable Christmas for your "bcst–

belovcd" with a flaming diamond for her finger. Each stone is clear, blue-white

in

color and expertly cut and poli•hed to bring out all its fire. Mounted in white

crowns to enhance their size. Sent in

gift

boxes. Postpaid (Shipping weight 4 oz.).

@]

Two side diamonds add to the beauty of center stone set in white gold crown.

4 N 03006MEY-1/8 ct. shown.

State ring si;:.e 5 to 8, carat size, and Fine, Tratli–

tio11 or Finest quality.-

FINE QUAUTY

TRADITION QUALITY

OUR FINEST QUALITY

1/ 16 carat...... $ 38:95

1/ 16 carat...... $

43.95

tl / 16 carat. ....... $

51.95

1/8 carat. .......

56.95

1/8 carat . .......

64.95

tl /8 carat. . ... . ...

74.95

1/6 carat. .......

71.95

1/ 6 carat . .. . . ...

81.95

ti /6 carat . ... . .. . .

95.95

1/ 5 carat . ....... 83.95

1/5 <a\'at .......

.

106.95

tl / 5 carat . ........ 121.95

1/ 4 carat... . ...

.

104.95

1/ 4 carat........ 131.00

tl /4 carat. ........ 152.00

tl / 3 carat........ 149.00

tl/3 carat...... . . 172.00

tl/3 carat......... 202.00

t3 /8 carat. ....... 175.00

t3 /8 carat. ... . ... 210.00

t3

/8 carat. . . . . .. 242.00

tl/2 carat........ 235.00

t1 /2 carat. .. : ". ... 310.00

+1 /2 carat . ...... . . 360.00

4

NR 2424ME-:-Matching 3-diamond Wedding Ring ..

$25.95

[!]

Two side diamonds in your choice

o(

14K ydlow or white gold.

Slall

ehoiu.

4 N 02953MEY- l/4 ct. shown.

Stall ring si;:.e 5

to

8, carat size, and Fine, Tfadi·

tion or Finest quality.

FINE QUALITY

TRADITION· QUALITY

OUR FINEST QUALITY

1/8 carat.... . ..

$

62.95 .

1/8 carat....... $

70.95

tl /8 carat . .. .... $

80.95

1/6 carat..... . ..

77.95

1/6 carat : .. , ....

87.95

t1/6 carat . . .. .. .. 101.95

1/5 carat....... .

89.95

1/5 carat ... : . . .. 112.95

+115 carat ........ 127.\)5

1/ 4 carat. .. . ... . 110.95

1/ 4 carat : ....... 137.00

tl / 4 carat ........ 158.00

tl/3 carat... .

. 155.00

tl/3 carat.

c.: ....

178.00

tl/3 carat ........ 208.00

t3 /8 carat.... . . 181.00

B / 8 carat." . . .... 216.00

t3/8 carat ........ 248.00

t1 /2 carat........ 241.00

tl /2 carat. ...... .316.00

tl / 2 carat.. .... 366.00

t3/4 carat. ......

456.00

t3/ 4 carat. ....... 491.00

t3/4 carat . . . .....

516.00

4 NR 2406ME-Matching five•diamond Wedding Ring .. $48.95

l!J

Six side diamonds total wt. abt.

3-i

ct. State

t

4K yellow or white gold ring.

4 N 02982MEY-1 / 2 ct. shown.

Stal# ring size 5 to 8, carat si;:.e and Fine, Tradition

or Finest quality.

FINE QUALITY

TRA.l)llJON QUALITY

OUR FINEST QUALITY

1/8 carat. ...... $101.00

1/8 carat . . . . ... $110.00

tl/8 carat . . ..... $125.00

1/ 4 carat. ... ... . 149.00

1/ 4 carat. ..... .. 175.00

tt/4 carat.... .... 198.00

tl /3 carat. ....... 193.00

+t / 3 carat........ 216.00

tl/3 carat........ 246.00

t3/8 carat....... . 219.00

t3/ 8 carat .... :, .

.

254.00

+3/8 carat ........ 286.00

t1 / 2 carat ........ 279.00

tl /2 carat........ 354.00

U/2 carat...... . . 404.0Q

t5 /8 carat. ....... 358.00

t5/8 carat........ 415.00

tS/8. carat . . .... .

.

500.00

t3 / 4 carat. . . . . .. . 494.00

t3/ 4 carat........

529.00

t3/4 carat. .. ....

.

554.00

ti carat .......... 618.00

tl carat. . ........ 725.00

tt carat..........

865.00

4 NR 2425ME-Matching five-diamond Wedding Ring (total 1/5 ct.) .

.

$79.95

Engagement rings are. shown

2~

times actual size to.bring out the fine detailing of the

center stone and the mounting. Prices include 203 Federal Excise Tax.