1952 Sears Christmas Book

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ROYAL PURPL;,-Ltft fJ~
Colorful gift envelope
included with purchase
of 3 to 6 pairs
Royal Purple Hosiery Color
Chart features new tone
Three lovcly basic tones PLUS a brand new late
fall shade to highlight your holiday wear.
TOWNHAZE-A brand new taupe, delicately
grayed, with a subtle mauve cast. Perfect foil
for plum and purple shades; pretty with grayed
blues, grayed beiges; perfect with black.
BURNISHED BEIGE-A sparkling golden beige to
harmonize with all beiges, browns, blacks.
MOONSTONE-A neutral "goes with everything"
beige; one of the most versatile basic shades.
TOWNTAUPE-A soft, medium gray-beige; so per–
fectly lovely with grays and black.
Check individual descriptions to see if color you
want is listed in style you order.
SizeChart for Royal Purple Hosiery
Order stocking size that corresponds to shoe size. If shoe
width is "A" or narrower, order Y2-size smaller; if "C" or
wider, V2 -size larger.
Shoe size... · l"P to 414 Y2 -5j5Y2-0j6Y2-7 j7Y2-8Y219 and up
Order hose. . 8Y2 9 9Y2 10 1OY2 11
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122 .. SEARS, ROEBUCK AND CO. K
fit for your queen .. leg flattering, durable,
modestly priced .. ultra and utility sheers
Our finest . . reverse knit
3 pn.$4.15
6 prs. 8.15
• Sell for $1.95 pair under nationally advertised name
• Smart, ptrmantntly dull surface on the outside
• Look sheerer, softer in tone than ordinary nylons
• Knit in finest stitch possible .. snag·resistant
• Special slender heel follows line without a break
• Low cut sandal sole; scams as fine as a pcnlinc
\Vatch her eyes when she spots the$C luxurious
nylons under the tree come Christmas morning!
Ultra sheer. Beautifully dull, super·smooth texture ..
actually knit inside out . . no "ribs" to reflect the light;
look sheerer, softer; permanently dull.
COiors Towntaupe, Moonstone, Burnished beige,
Townhaze (a new shade for late fall). Si;:es 8~, 9, 9~,
10, lO 11. Shpg. wt. pair . I 3 prs. 16 prs.
86 N 629-Slate size, color . . Pair $1 .44 $4.15 $B.1 5
"Comfort sole" utility sheers
9 ac 3 prs. $2.85
Pr. 6 prs. 5.55
• Cotton inside the sole for comfort
• Very finely knit . . and all nylon
•Full fashioned; fine scams in back
• Reinforced heel, toe; double top
Is she a nurse? beautician? Docs she stand or walk a
lot? Here's the solution to your gift problem.
Extra comfort feature knit into sole helps relieve
burning discomfort; it's cotton inside for softness and
absorbency. Shipping weight pair 2 ounces.
Colors Moonstone, Burnished beige, Towntaupc,
white. Si~es BY, 9, 972, 10, 10~, 11. State si·ze, color.
86 N 775-Pair 98c 3 pairs $2.85 6 pairs $5.55
"Wonder value" ultra sheers
9ac 3 prs. $2.80
Pr. 6 prs. 5.30
• Very finely knit .. and all nylon top to toe
• Beautifully clear1 smooth texture fights snags
• Highly elastic for flattering, curve-clinging fit
• Reinforced heels and toes; double garter tops
• Full fashioned, of course; fine seams in back
• First quality, always: satisfaction guaranteed
What a wonderful gift 6 pairs would make .. and
without straining your Christmas budget one bit.
Low, low in price for this quality; we've shopped,
compared, checked . . to our knowledge these arc
the finest nylons you can buy at this price.
Colors Burnished beige, Moonstone, Towntaupe.
Si~es 8~, 9, 9~, 10, 10~, 11. Shipping wt. pair 2 oz.
Please state si.{.e, color. 13 pairs 16 pairs
86 N 999............... Pair 98c $2.80 $5.30
Our lowest priced ultra sheer
69 c 3 prs. $2.00
Pr. 6 prs. 3.85
• Finely knit; full fashioned; fine scams in back
•First quality, even at this amazingly low price
• Reinforced heels and toes; double garter tops
• Satisfaction guaranteed, always, or money back
Budget low? Don't fret a bit! A gift of these is bound
to make a hit. Shipping weight pair 2 ounces.
Colors Burnished beige, Moonstone, Towntaupc·
Si~es 8%, 9, 9~, 10, lO , 11. I Pr. I3 prs. , 6 prs.
86 N 744-Slale si;:e, color. 69i: $2.00 $3.B5
Sears Easy Payment Terms make it possible for you
lo be a most generous Santa •• He page 353