1952 Sears Christmas Book

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Introducing New
PRECISION CAMERAS
Exclusive at Sears!
Imported from Germany
Made by expert German
manufacturers ••. many
precision features usu–
ally found only on much
more expensive cameras
• f:9 color-corrected
lens
•Synchronized for
Aash attachment
•Extra-large waist
level view finder
• large lens focusing
device
Tower Deluxe Box Camera •• large viewer
Introducing a new low-priced box camera-our best-mode exclusively
for Sears .• made to simplify piclure-taking, buc with precision features
for expert results. Compare it with any camera of this price on the market.
You get brilliant pictures with the color corrected coated f:9 lens ..
good pictures even on dull days. Also has f:12 and f:16 lens openings. Big
-inch square reflex type waist-level view finder.
Time and instantaneous (1/40 sec.) shutter speeds. Cable release socket.
Tripod socket. Synchronized for flash attachment . . good pictures day
or night, indoors or out with No. 5 or 25 flash bulbs. Focuses 5 ft. to
infinity. Artificial leather-covered winding knob.
Sturdy all-metal construction with handsome leatherette covering.
Back easily pops open for loading. 12 exposures (2~x2~ in.) on 120 film.
3 N 9654M- Camera only. Shipping weight I pound 9 ounces ... ._$7.15
3 N 9656M-Flash Attachment-with batteries. Shpg. wt. 12 oz.. . 2.39
Complete Flash Camera Outfits .. . $9.50
Ideal for Amateur Photographer Me~?/~~tf~
• Start an exciting life-time hobby
• Take good pictures right from the beginning
• Use camera day or night .. indoors or out!
$9.50
Girls' and
Women's Outfit
Here's the simple, inexpensive way for the beginner to get started in the
fascinating hobby of photography. Easy-to-use box camera plus simple
instructions make it possible even for the youngsters to make good pic–
tures of family or friends. TowER Box Camera has popular eye-level
view finder for quick aiming. Takes 8 pictures 27.(x3J4' inches on black
and white or Kodacolor film. Choice of brown or red Carry-All Bag to
hold all equipment.
Complete outfit consists of: (I) All-metal TowER Box Camera; (2)
Plug-in flash unit, batteries; (3) simulated leather Carry-All bag; (4) 8
No. 5 flash bulbs; (5) one roll 120 black and white film.
3 N 6617-Boys' ond Men's Outflt(Brown Bag) Shpg. wt. 5 lbs.... .$9.50
3 N 6525- Gir's and Women's Outfit !Red bag) Shpg. wt. 5 lbs. 9 .50
436 .. SEARS, ROEBUCK AND co. CPBKMN
New Tower Box Cameras
with and without flash
t.l Newly-designedBox'Cam· $4 79
~ era . . synchronized for •
flash .. so easy to operate and you really
get results! Easy-to-use 2-way waist-level
view finder. Sharp f: 11 lens. Time and
instantaneous (1 / 40 sec.) shutter speeds.
Socket for Bash attachment (order at·
tachment below) .. just plug flash unit in
.. ready to use with No. 5 or 25 bulbs.
Fixed focus 6 ft. to infinity. 8 exposures
2~x3~ in. on 120 roll film. All metal
construction. Carrying strap.
3 N 9652M-Flash Camera only. Shipping
weight 1 pound 9 ounces......... $4.79
3 N 9651-Non-Synchro Box Camera.
Same as above but without synchroniza–
tion for flash unit. Wt. I lb. 9 oz.... $3 .79
fDl Belter Flash Box Camera .. with pop–
~ ular eye-level telescopic view finder.
Sharp, color corrected f:l 1 lens for bril–
lia'Q.t pictures. Also f:16 lens opening.
Focusing device from 6 ft. to infinity.
Double socket for flash attachment {see
below) . Uses No. 5 or 25 bulbs. Time and
instantaneous (1/40 sec.) shutter speeds.
Cable release socket. Horizontal and ver–
tical tripod sockets. 8 exposures 2}(x3~
in. on 120 film. All metal construction . .
leatherette covering.
3 N . I lb. 9 oz. $5.69
3 N 9656M-Flash Unit for (A), (B).
Uses No. 5 or 25 bulbs. Wt. 12 oz.$2.39
New Tower Reflex Cameras
synchronized for flash
@] Tower Reflex I .. low-priced reflex for $IJ 95
the beginner. Coated f:7.7 achromatic •
lens. Large, brilliant image in 17(x1M-in.
view finder. Sturdy die-cast metal body .. leatherette
covering. Time and instantaneous (l/40 sec.). shutter
speeds. Socket for flash holder. (Order flash unit below.)
Double exposure: prevention. Focuses 5 ft. to infinity. 12
exposures 2~x27:\t in. on 120 film.
3 N 9657M-Reflex Iwith carrying strap. Wt. 1 lb. 9 oz.$13.95
~ Tower Reflex II .. with f:9 coated color corrected lens.
~ Synchronized for flash (order flash unit below). Big
reflex type view finder shows brilliant image. Hood and
sports finder pop up by pressing buttons. 3 lens openings
(f:9, 11, 16) for various light conditions. 3 shutter speeds:
I /30 and I /100 sec. plus time. Focuses 5 ft. lo infinity.
Double exposure prevention. All-metal body .. leatherette
covering. 12 exposures 2~x27,i in. on 120 film.
3 N 9658M-Reflex II. Shpg. wt. 1 lb. l 0 oz .... .$17 .95
rel Tower Reflex Ill .. similar to Reflex II above but with
L.:..I coated f:3.5, 75 mm anastigmat 3-element Jens for
sharp, brilliant pictures under almost any conditions.
Pronto cocking shutter with 5 speeds from I /25 to l /200
sec. and time. Built in time delay . . you can get into picture
yourself. Focuses 3~ ft. to infinity. Depth of field scale.
Plus all outstanding features of the Reflex II above.
3 N 9659M-Tower Reflex Ill. Shpg. wt. 1 lb. JO oz. $29.49
3 N 9661 M-Flash Attachment for all reflex cameras•above.
Uses No. 5 or 25 flash bulbs. Sbpg. wt. I lb. !Ooz .• $5.49
fCI LiSJhfweightaluminum Tower Tripod for reflex cameras.
L.:J 9 m. closed; 7 sections extend to 46 in.
3 N 9691 -Tower Tripod. Shpg. wt. 1 lb..... . ... $8.95
Complete Flash Outfit
with Argus 75 Reflex Camera
Spartus Flash Outfit ••
Brown Plastic Gadget Bag
• Argus 75 Reflex Camera
• Detachable flash unit, batteries
• 8 bayonet base SM flash bulbs
• Plastic gadget bag with pocket
Cub
$2.50 Down
Everything you need for good picture taking at once.
Smart plasuc bag carries everything. Features easy–
handling Argus 75 reflex-type camera which is double
exposure proof. Reflex viewer shows brilliant, actual–
size image of the picture you're taking. Just aim and
shoot .. no adjustments. Fixed focus from 734 feet to
infiirity. 12 pictures 2Ux2~ in.
Synchronized for flash unit. Sturdy plastic body.
Complete with neck strap, one roll film.With this
outfit you can start taking professional-looking pic–
tures at low cost. Start on Christmas day!
3 N 6627- Camplete Outfit. Shpg. wt. 5 lbs .. . $24.50
: ~~~~~hsai~~ :fa~hcU~~~awith 2 $II. 95
batteries
• Four No. 11 Flashbulbs
Outfit
• 2 rolls Tower 120 film
• Genuine Plastic gadget bag with strap
Take sharp, clear pictures at any time, indoors
or out with this easy-to-operate Spartus box
camera outfit. Synchronized flash unit fits
right on the camera. Put in a bulb .. aim and
shoot .. you got the picture!
Horizontal and vertical viewfinders. Lens
focused 8 feet to infinity. Bakelite body, metal
trim. 8 exposures 27.{x3}:{ in. on 120 or 620
film. Complete outfit for one low price.
3 N 6479-0utflt. Shpg. wt. 5 lbs .... $11 .95
Include a request for Sears new Camera Catalog 646N with your order