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When you jo in Sears People s Book Club
"Behold Your King," a glowing, reverent story laid m the Holy Land
at the time of Christ, comes to you as your first Club selection and
you receive your choice of any one of these three outstanding Gift Books
•
Start your membership in Sears Peo–
ples Book Club with the magnificent
best seller,
Behold Your King,
and
your choice of any of these big gift.
books-a total value, at publishers'
list prices, of from $6.25 to $1.75,
for only $1.66.
This offer is typical of the values
which Club members enjoy regu–
larly. Including the gift books they
receive, they save more than
603
over publisher's list prices.
As a member, and only as a mem–
ber, you can participate in these
tremendous savings.
Regardless of
the publisher's regular list price,
you pay only
$1.66
each for the
books, in the beautiful Club editions.
Because they are chosen by the mem–
bers, through the Peoples Jury, you
may be sure that they are the kind
you want to read and to place in
your home.
As soon as you have purchased
four selections you receive another
gift book, and thereafter one with
every fourth book you buy.
You accept only the books you
want. You can retain all privileges of
membership by purchasing as few as
four books a year. T he Club's own
attractive magazine,
The Peoples
Choice,
comes to you regularly,
without charge, to tell you all about
each selection in advance. The mag–
azine also brings you in teresting news
about authors and artists, and letters
from the memhers themselves-an–
other of the many features which
make it so truly a "people's" club.
As a member you enjoy
these privileges:
1 You pay only $1.66 each for books
selling from $2.50 to
$3-50
in pub–
lishers' editions.
2
You accept only the books you
want- as few as four a year.
3
You receive a beautiful gift book
when you join, and another
with every fourth selection-books
priced at
$3.50
to
$ 10.00
each in
the publishers' editions.
4
You may be chosen to serve on the
Peoples Jury.
5
You receive without charge
T he
Peoples Choice
magazine.
6
You have a rare opportunity to
build a library of fine new books,
richl y bound and illustrated.
FEATURES THAT DISTINGUISH PEOPLES BOOK CLUB EDITIONS
BOOKS CHOSEN FOR THE MEMBERS
BY
A PEOPLES JURY SYSTEM
Instead of relying upon the judgment of a
group of experts or a single editor, Club
members choose their own books through a
unique system of continually changing Peo–
ples Juries. This is your guarantee of read–
ing enjoyment and ownership satisfaction.
178
• .
SEARS, ROEBUCK AND
co.
CPBMNK
SAVINGS OF MORE THAN
603
OVER PUBLISHERS' LIST PRICES
The tremendous savings which the Club of–
fers on its books are made possible by its
large membership. Economies effected by
enormous printings and direct distribution
are passed on to members in the form of a
low price for fine books.
AN ENROLLMENT GIFT BOOK
WITHOUT CHARGE WHEN YOU JOIN
Upon joining the Club you receive yom first
selection, for which you pay only $i.66, plus
another beautiful book as an outright en–
rollment gift. Also
you receive without
charge an additio11al gift book
with every
fourth Club selection which you purchase.