84 / 425
Why we can say .. and PROVE
"SEARS
WATCHES ARE THE
BEST
FINE
WATCH VALUES
IN
AMERICA"
Here's PROOF about precision features
TRADITIONS Proved Best by Test! Germany's most famous
watch-testing laborato1y conducted impartial tests on TRADITIONS
and
3
other "name brand" fine watches-and PROVED TRADI–
TIONS best in timekeeping accuracy in
5
wrist positions, gear
motion, shock protection and durability of mainspring and parts.
Here's PROOF about fashion styling
TRADITIONS Unsurpassed in Modern Styling! Some of today's
most style-conscious designers have contributed to the beauty of
TRWITION cases and matching bands. They have set the pace,
knowing what feminine fashions will call for, what designs meet
masculine approval. No one has more beautiful watches!
Best of all .• here are THE FACTS about Sears Low Prices:
TRADITIONS sell for $8.78
to
$321.00 less than list prices of most popular "name brand"
watches. Sears saves you money even when others offer " d iscounts" and "trade-ins."
List prices on most popular "name brand" watches mean very lit–
tle ... they are generally priced to permit dealers to offer "special
discounts" and huge trade-ins. Few dealers expect to
sell
at those
prices but they give his line "prestige" and allow generous
"deals" .•. and he doesn't have to sell at list prices because even
his "special" prices after discounts allow him normal profit. Com–
pare ... Sears everyday low prices a re
still lower
than most
"special" prices. TRADITIONS give you real superiority ... at a saving!
Guaranteed 1 year
against defective materials and workman–
ship, plus a Perma-life unbreakable mainspring, today's best.
Every TRADITION has 17 jewels of finest quality
for un–
surpassed accuracy ... Swiss-engineered Incabloc shock protection.
30-day Trial Offer.
Order any TRADITION in the regular way. ·
If
not fully satisfactory, return within
30
days for a full refund.
Every TRADITION personalized FREE!
3
initials engraved
free of charge on the back ... every band sized to fit. See below.
Our finest TRADITION Watches
$48.97
to
$174.00
These watches would list for $100.00 to $495.00
if
priced like
similar "name brand" watches ... and TRADITIONS have been
PROVED superior! Unsurpassed 17-jewel precision move–
ments made by Swiss master craftsmen, some self-winding or
waterproof, some wafer thin. TRADITIONS for women in this
group all have personally selected, hand-set TRADITION dia–
monds mounted just like ring diamonds.
ril
"Damien"- The exquisitely clear,
icy-brilliance
of 50 fiery
l..=.J
TRADITION diamonds, clustered about a 14K white gold
touneau case. makes this a creation of pure loveliness to grace
any wrist. Beautifully designed flexible endpieces, gray nylon
cord band. Safety catch, double lock and clip-on chain.
4 N R965E-ln turquoise velvet gift box.
$17.50 down ...
.
Cash $174.00
IOl "Glenara"-Thirty brilliant
di~monds,
proudest gems of all,
L=-i
set off in fiery radiance a square case superbly styled in l4K
white gold. End pieces are crafted in luxurious detaili gray
nylon band; safety catch. double-lock, clip-on chain.
4 N R940E-ln turquoise velvet gift box.
$12
down .. .... Cash $117.00
r;i
"Arlisse"-Two rich diamonds sparkle on lovely endpieces,
~
setting off a dainty 14K gold square case. l/2C, lOK gold
filled telescope band.
State
white or yellow gold.
4 N R925E-ln turquoise velvet gift box.
$5 down ... . . ...
Cash $48.97
fAl
"lancelyn"-Our finest Self-winding Waterproof* Watch
L'.!J
created with a master's touch in rich 14K yellow gold case,
sweep second hand. Raised, hand-faceted dial. 1/20, 12K yellow
gold filled e.xpansion band. He'll be proud of this watch!
4 N R1072E-17-jewel. Cardinal red velvet box.
$8 down .
.
Cash $78.97
4 N R1073E-25-jewel. Same luxurious box.
$9 down .. ...
.
Cash 88.97
171 '' Wick"-Thin as thin can be!
A
dress waterproof*watcl1 he'll
~
wear with distinction because it's styled with masculinity,
styled with simplicity. Case is rich 14K yellow gold with black
dial; faceted numerals and markers; sweep second.
~Iasculine
Executive combination 1/20. 12K yellow gold filled expansion.
4 N Rl 041 E-ln cardinal red velvet box.
$6 down .
.......
Cash $58.97
rel
"Creighton"-Almost unbelievably thin.
A
dress waterproof*
~
watch you'll give-or receive-with a genuine thrill!
14K
ye.llow gold case. Luminous dots and handsj sweep second hand.
Thin 1/20, !OK yellow gold filled expansion band.
4.
NRl 069E-ln cardinal red velvet box.
$6 down .
... . ...
Cash $58.97
Any TRADITION In this group
$36.97
These watches would list for
$59.50
to $71.50 if
priced like similar "name brand" watches ...
and TRADITIONS have been PROVED superior
with more
features~
These TRADITIONS all have
superior 17-jewel precison movements, some
have self-wind or waterproof features, and finer
detailing in the cases. Rich plastic gift boxes.
r7l
11
Cloudine
11
-14K
gold tonneau case with
l.!..J
beautiful raised endpieces; matching 1/20,
12K gold filled expansion band. Raised gilt nu–
merals, markers.
Stale
white or yellow gold.
4
N R948E-Gift boxed.
$4 down .
......
."Cash $36.97
fOl
"Derry"-SQuare 14K gold case has delicately
l'CJ
pierced endpieces; matching 1/20, 12K gold
filled telescope band. Raised gilt numerals and
markers.
Slate
white or yellow gold.
4 N R968E-G1ft boxed.
$4 down . ..... .
.
Cash $36.97
ml
"Kittridge''-Dramatically twisted endpieces
~
frame a 14K gold cushion-shaped case. 1/20,
!OK gold filled telescope band. Raised numeral
and stick dial.
State
white or yellow gold.
4 N R970E-Gift boxed.
$4 down .
.. . ....
Cash $36.97
ft'nl
"Seecayne"-Dress waterproof* watch in a
El !Oh:: yellow gold filled case; pierced end pieces
in knife-edge design. Raised stick dial, luminous
dots and hands. sweep second. Fine·1;20, 12K
yellow gold filled expansion with alligator inserts.
4 NR1042E-Gift boxed.
$4 down ......
.
Cash $36.97
r,;i
"Wode"-Male and hearty! Self-wind water-
1.:!J
proof* watch in all stainless steel case and
expansion; raised silver color numerals, markers.
Black dial, luminous dots, hands; sweep second.
4 N Rl 033E-Gift boxed.
$4 down .
. .. ...
Cash $36.97
rMl
"Joson"-Trim self-wind dress waterproof*
~
watch. !OK yellow rolled gold plate case;
stainless steel back, bold endpieces. Luminous,
raised numerals, markers; sweep second. l/20,
12K yellow gold filled expansion; alligator inserts.
4 N Rl 027E-Gift boxed.
$4 down .
......
Cash
$36.97
Any TRADITION in this group
$26.97
Comparable to "name brand" watches carrying
list prices of
$35.75
to
$11.50 .
..
and remember,
TRADITIONS have been PROVED better' All
have superior 17-jewcl precision movements,
lOK rolled gold plate or stainless steel cases with
beautiful styling, and matching band. Plastic
gift boxes.
r;:;i
"Merrily"-Sculptured lOK rolled gold plate
~
case; twisted endpieces. Stainless steel back.
Raised numerals, markers. 1/20, 12K gold filled
telescope band.
State
white or yellow gold.
4 NR920E-Gift boxed.
$3 down
.. ..... .
Cash $26.97
"'1
"Arcana"-Smart and trim !OK rolled gold
~
plate faceted case. Raised gilt numerals and
markers. Matching 1/20, 12K gold filled telescope
band.
State
white or yellow gold.
4 N R955E-Gift boxed.
$3 down .
... .. ..
Cash $26.97
~
"Querida"-Nurse's \Vaterproof* watch. Fine
~
stainless case with beveled expansion band.
Luminous dial, sweep second hand.
4 N R994E-Gift boxed.
$3 down.
. . . . . .
Cash $26.97
4
N R943E-10K yellow rolled gold plate case, 1/20, 12K
yellow gold fllled expansion .. Cash $26.97
r;;1
"Delcourt"-Asmartdresswat~h
in lOK yellow
~
rolled gold plate. stainless back;" J-B" 1/20,
12K yellow gold filled link and expansion band.
Raised gilt figures at l 2-3-9; modern trylons.
4 N Rl 034E-Gift boxed.
$3 down .
.. ....
Cash $26.97
r;:;i
"Dofbert"-Waterproof.* Stainless steel case
~
and expansion; gray alligator leather inserts.
Luminous; black sunburst dial; sweep second.
4 NR1079E-Gift'boxed.
$3 down
... . ...
Cash $26.97
4 N R1058E-10K yellow rolled gold plate; stainless bock.
1/20, !OK gold filled and brown alligalor band ...$26.97
f,01
"Ainsley''-Dress Waterproof.*
lOK
yellow
~
rolled gold plate with stainless steel back.
Brown alligator leather inserts on I/20, I2K yellow
gold filled expansion band. Sweep second hand.
4
N Rl 054E-Gifl boxed.
$3 down .
......
Cash $26.97
NOTE:
*means that watch is waterproof, dustproof as long as crystal, crown back re–
main intact; if removed, that they are expertly replaced. Shipping weight each
watch
9
ounces. Watches shown
%:
actual size. Prices include 103 Federal Excise
Tax. \Vhen ordering print three initials you wish engraved free. \Vatches prop–
erly engraved according to original order cannot be returned for engraving
changes. State wrist size in incl1es to nearest eighth of an inch for proper fit.
82
SEA RS
~1.i:L
Remember • • you can order any TRADITION Watch as a gift .
.
or for yourself •• on Easy Terms