1948 Sears Christmas Book

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pleasant wor

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ow to order nome imprinte d Tower Christmas Cards: Printed cards

are shi pped from nearest mail order house in about 15 days after

ipt of order. Print name clearly. Only one complete name for

ch bqx. Sorry, we cannot accept C.O.D. orders. Orders for name

imprinted cards must be received before December 10th. Cards with–

rinted names will be shipped promptly. All assortments on this

ailable with or without printed name. It's best to order early

50 Car ds

. Big Valu e !

• 5 each of 10 new designs

• Gay colored illustrations

W ith

name

96c

W ithout

name

68c

• I nside each card is another picture and'

season's

greetings

• Exclusive traditional designs printed on good quali ty paper stock

Real value! 50 gay name-i mprinted TowER Christmas folders at less

than 2c a card. 10 new designs in the traditional Christmas style

(5 of each) created especially for

this assortment. The selection

includes everything from Santa with his bu lging bag of gifts to holh'

sprays, candles, bells and scenes of villagers on their way to church.

You get 5 each of these 10 new 1948 designs lithographed in glowing

colors on good quality,

cccxpensive-lookin{{"

paper. I nside each card

the main design is continued and a n appropriate greeting extends

the season's best wishes. Box includes 50 four-fold cards 4x5 )4 in–

ches and 50 matching envelopes. Send one of these colorful cards

to each of your friends ... it means so much.

. and costs so little.

Please read" H ow to Order'' above.

Send us your order now.

3 NR5745-With

name

printed. Shipping

wt.

l lb.... . ..

cards.. 96c

3 N 5651-Without name. Shipping

wt.

1 lb.... .. .....

cards.. 68c

306

SEARS, ROEBUCK AND

CO.

ALL

25 Traditional Cards

W ith

96c

name

W ithout

name

68c

• 5 each of 5 new 1948 Christmas designs

• Beautifully embossed for "raised" el!ect

• Harmonizing sketch and greeting inside

•

~hde

in popular French four-fold style

These 25 cards say "IvJerry Christmas" in

the ever-pleasing traditional way. There's

the smili ne; Santa Claus, the villagers, the

ca ndles, poinsf'ltias and bells-a5 always ...

but each idea is oresentcd in a manner un–

usual and entirely new this year. All cards

are embossed for that "ex.pensive" look.

All have merry designs inside and out and

heart-warmin~ .grcetin~s.

This exclusive

TOWER

assortment includes

four-fold

cards

4Y,x5~i

inches, and 25 matching en–

Yelopcs.

Head "fl ow lo Order"

l~f!

nrder ear(v!

~hog.

wt.,

box,

oz.

3 NR 5726- VVith printed name. 25 cords. 96c

3 N 5647-\Vithout name ...... 25 cords .68c

25 R eligious Folders

W ith

96c-

name

W ithout

name

68c

• 5 each of 5 exclusive new designs

• All embossed, lithographed in c6lor

• Bible verse and greeting inside

• Designs all have religious themes

Everyone will appreciate the thought and

significa nee behind these inspirational

scenes. The 5 beautiful new TOWER deS1gns

tell the story of the Star over Bethlehem–

the shepherds who saw it-

the adoration of

the Magi-a modern church-and Christ–

mas bells. To further clarify the picture

there is an appropriate Bible quotation in–

side opposite the greeting;. Lithographed in

soft colors on fine quality paper stock. Pop–

ular four-fold style. 25 cards 4%x5% inches

and 25 matching envelopes. Shipping

wt.

12 oz.

See " H ow lo Order" at Left.

3 NR 5732-With printed name. 25 cords. .96c

3 N 5643-Without name ......25 cords. .68c

25 De l uxe E tching R eprint s

W ith

name

Without

98c

name

• 5 each of 5 newly created 1948 scenes

• Reproduced etchings suitable for framing

• Striking one-color borders around each

• Lithographed on fine quality paper

ChristmM cards represent you in the homes

of your friends ... so why not send some–

thing truly beautiful, a delight to receive

anrl look at again and again? The etchings

in this assort1nent have been so perfectly re–

produced that they ought to be framed. The

box includes 25 cards ... 5 of each of the

artistic designs pictured at the left. The

etchings are tinted with pastel colors and

bordered by a striking band of solid color.

Each has an a ttractive verse plus a familiar

literary quotation and harmonizing design

inside. Four-fold style; large 5x6)4 inch

size.

Plain or name im/Jrinted. See "How to

Order" above.

Shpg. wt. l

lb.

3 NR 5730-With printed name.25 cords. $1.29

3 N 5648-Without name ..... 25 cords.. .98c