1957 Sears Christmas Book

Make Sears your gift headquarters

Use this Christmas B ook a n d Sears big

Fall Catalog for C omplete S election

~tars ~uaranttt

TO SAVE YOU MONEY

TO D ELI VER ALL MERCHANDISE SAFELY

TO SATISFY YOU PERFECTLY

• W e guarantee that every a rticle in this catalog is honestly de·

scribed and illustrated.

• W e guarantee that any article purchased from us will give you

the service you have a right to expect.

• If for any reason whatever you are not satisfied with any article

purchased from us, we want you to return it to us at our expense.

• W e will then exchange it for exactly what you want, or will return

your money, including any transportation charges you have paid.

SEARS, ROEBUCK AND CO.

Important about prices

tlte price of

any

item

in this

catalog

is reduced

another

current catalog,

we will

your order al

the

lower price

and

return

every penny

the difference

lo you.

Regardless of which Sears catalog you order from, you always get the benefit

of the lowest current catalog prices. We believe that Sears prices save you

money and always give you the greatest possible value.

Prices in this catalog apply only to orders placed by mail, telephone,

telegraph or at the Catalog Sales Department in a Sears Retail Store

at a Sears Catalog Sales Office, or in one of Sears Affiliated Stores.

S~?uld

the Federal,

~tate

or Local Governments increase or impose

additional taxes

afte~

this book goes to press, we reserve the right to add

such taxes to the pnces shown. On the other hand,

any existing taxes

are

re~uced

t~rminated

while this catalog is in effect, we shall adjust

our pnces accordingly.

How to order

Shop through this catalog now. List all the things you want on one of

- our order blanks. However, if you don't have a Sears order blank handy

any plain paper will do.

Please be sure to print or write plainly your full name and complete

address, inciu.ding rural route and box number

you live on a rural

route.

~hen

!;!Ve

u~ tl~e

cata!og number, quantity, name of each item,

color, size, price, shippmg weight, and any special information or meas–

uremei:its .asked !or in

th~

description of the item you are ordering. Add

the shipprng weights of items you are ordering, and changes ounces to

full pounds

(16

ounces to the pound).

Refer to parcel post rotes on page 348 for amount to include in

your remittance for posta ge as we must pay postage on parcel post

packages be!ore we can ship your merchandise.

If you send too much, every

cent extra wil! be promptly returned to yo-u.

You pay only the exact postage

needed to ship your order.

The best ways to send money are by post office or express money or–

der, or by bank draft or check., Your i:iiail carrier will be glad to buy a

post.office money order for you

you hve on a rural route. You can also

obtam a money order at your post office or from the local express agent.

C.O.D. Mail Order s

Unless there is a real

ne~d

for C.O.D. service, we urge you to enclose

money order .or.check with Y?Ur mail order, thus avoiding the extra

exp~nse

_of shii;ipm.g C.O.D. which would cause you to lose part of the

:iavmg~ ~n

buymg Dy mail from Sears. On parcel post C.O.D. shipments,

m addition to the

p~ice

of the. me;chandise and parcel post charges, you

pay a C.O.D. collection fee which 1s an extra charge the post office makes

for handling C.O.D. shipments. The post office also char..,es you a money

order fee for forwarding payment to us.

~Ve

do not ship C.O.D: orders:-For merchandise that is cut, engraved,

prmted, or made to

s~ecial

order. For merchandise that is shipped direct

fr?m one of our fact?nes. For merchandise to be shipped to foreign coun–

tries. For merchandise to anyone other than the person sending us the

order. For seeds and perishable goods.

346

SEARS

Order regularly .• get your catalogs regularly

We send our General Catalogs and our supplementary catalogs without

request to customers who buy regularly from any Sears Catalog-by

mail, by phone, through one of our Catal<;>g Sales Offices or

D~pts.

To be sure that all of your orders will be correctly credited to you

so that you will automatically receive Sears Catalogs, we suggest that all

members of the some family order under one na me, preferably that of

the head of the household-and that this name be written the same way(·

each time you order-for example "John T. Jones" (ah"'.ays usin.g

fg.l

name). This also helps us to give you faster and more efficient

servic~

Sears has nation-wide repa ir service o n a ny

appliance, mec hanical or ele ctrica l item

When you buy any appliance or mechanical or electrical item, _large

or small, from Sears you cn.n buy with complete confidence. We will re–

pair or replace any defective part on such merchandise without charge

during the guarantee period.

you

move

to another town, your Sears

guarantee is still good. After the expiration of the special guarantee on

Sears mechanical equipment or appliances, we will still provide service

guaranteed no higher than prevailing local rates.

No matter where you live in Continental United States a Sears-trained

repair specialist is nearby. There is a Sears service headquarters in every

city where we have a Mail Order House, Retail Store or Catalog Sales

Office.

communities distant from these headquarters, Sears has made

arrangements with local contractors to provide competent servicing

whenever it is necessary. Remember, we service what we sell.

Repair ports available-should you wish to replace a worn part

without the service of a repairman, write your nearest Sears mail oi;der

house, or get in touch with your Catalog Sales Office, or Retail Store.

Large stocks of repair parts are carried at our eleven mail order houses

to assure prompt handling. You can depend on Sears for reliable service

and repair parts at lowest possible cost.

If you hove any questions about our merchandise or service, write to

Personal Service Dept., Sears, Roebuck and Co., Philadelphia 32, Pa.

Sea rs Export Service

Sears offer a complete export service to over

100

countries throughout

the world.

any of your friends or relatives in a foreign country is inter–

ested in buying from Sears catalogs write Sears Personal Service Depart–

ment at the following mail order houses:

Sears at Philadelphia, Pa.

for

Greel'.land, Central America (except

M~xico),

Caribbean Islands, South

Amenca, Europe, Africa;

Sears at Dallas, Te3·as

for Mexico;

Sears at Los

Angeles, Calif.

for Central Pacific Islands, Philippines, China, Japan,

Korea, Australia, New Zealand.

Five easy ways to shop at S e ars

Shop at Home by Moil ... It's easy, thrifty. Just look through your

Sears catalog and make your selections; then fill out the handy order

blank and mail it to us with your remittance.

Shop at Home by Phone ... The quickest way to shop

there is a Sears

phone or order office in your community. Give the phone order clerk

the catalog number, price and description of the merchandise you

want. You pay when the goods are delivered. See pages 349 to 352.

Shop at Sears Catalog Soles Offices .. . For Sears mail order prices

and special services, visit or phone Sears Catalog Sales Office.

effi?ent clerk will gladly help you take measurements, and write and

mail your order for you. See page 352.

Shop in Catalog Soles Deportment ... Visit or phone the Catalog

Sales Department in your nearest Sears Retail Store where you can

order from any of our current catalogs at Sears low catalog prices.

Our helpful sales people

will

write and mail your order. See page 352.

Shop in Sears Retail Stores ... at your service throughout the country

-ove~

650

Sears stores where you can buy nationally accepted mer–

chandise over the counter and take it with you. Home delivery and

installation can be arranged when needed.

IMPO RTANT T AX N O TIC E

you live in any of the place:; listed below, please add to vour order an

amount, at the rate shown, to cover the following:

Auburn, N,Y. (Use Tax) ........!% Niagara Falls. N.Y. (Use Tax) . .2%

Broome County. N.Y. (Use Tax) .2% Ohio (Use Tax) . .. .. ........ . .. 3%

District of Columbia (Use Tax) ..2% Pennsylvania (Sales Tax) . .... ..3%

Ene County. N.Y. (Use Tax) .. . . 1%

(Pennsylvania customers omit tax

Maryland (Use Tax) ... . . .. .... 2%

on clothing, except formals or fur.)

Monroe County. N .Y. (UseTax).3% Syracuse. N.Y. (Use Tax) . . .. .. .

:\ew York City

(Us~

Tax) . .. . ..3% West Virginia (Use Tax) . .. .. . . .2%