5 / 162
745 FIFTH AVENUE AT 58th STREET, NEW YORK, N.Y. 10022 • MURRAY HILL 8-2200
CABLE ADDRESS SCHWARZUSA, NEW YORK
To Old Friends and New:
This catalog comes to you wrapped in the treasured tradition of all the
"Wish Books" we have published in the 105 years we have been gathering
toys.
You will find almost 2000 gifts here ••• toys, games, dolls, building
sets, books, sporting goods ••• fine
pl~things
from all over the world.
There are classic toys beloved by children of every generation. There
are fascinating new toys that fulfill the special needs and interests
of
tod~'s
children. There are toys our craftsmen have created to be
found nowhere else in the world.
You will find toys to use a child's skill, daring and independence •••
toys to spark the imagination and initiative ••• toys to free a child
to experiment and explore. There are the best in books and records
that will add to a child's learning, listening and doing pleasure.
We can tell from our long years of experience that these are good toys
with the magic and power to challenge, intrigue and befriend, and above
all to delight a child.
You will find a special section of "Learning Thru
Pl~"
ideas recommended
and chosen by our educational consultant. There is a selection of
children's fashions from our Prince and Princess Boutiques. And not to
be forgotten, there are games and amusements for grown-ups. When it
comes to entertainment, all adults are realzy children at heart.
Enjoy your "Wish Book." Then make your visit to our Fifth Avenue Store
or to any of our other thirteen branches around the country. Gifts
purchased by mail will receive the same careful attention as gifts
selected on personal store visits. Shoppers who can't make up their
minds will find that a "Choose-your-own-toy Gift Certificate" will
alw~s
thrill a child.
We suggest that you keep this catalog handy after your Christmas
shopping is done. You will find it useful for gift-giving on many
occasions. Children's favorite toys come from F.A.O. Schwarz Children's
World the year 'round.
Sincerezy,
Cha::: W
1!v.~/
President
P .S. Our San Francisco branch opens in November just in time for Christmas.
BRANCH STORES: ARDMORE, PA. • ATLANTA, GA. • BAL HARBOUR, FLA. • BEVERLY HILLS, CALIF. • BOSTON, MASS. • CLEVELAND, OHIO
HOUSTON, TEXAS • PALM BEACH, FLA. • PARAMUS, N.
J. •
PHOENIX, ARIZ. • SAN FRANCISCO, CALIF. • SCARSDALE, N. Y. • SHORT HILLS, N.
J.
3