22 / 233
WORLD FAMOUS SINCE 1790
Few watches sold in America bear an older or prouder name than
Cortebert. The first Cortebert (pronounced COR-T-BEAR) was de–
signed and made more than 155 years ago by the Swiss watchmaker,
Adam Louis Jui!lard. . From that date, six generations of this gifted
family have carried on' the skill and craftsmanship of the founder.
Today Cortebert watches are universally recognized as ranking high
among the finest watches in the world. Shown above are only a few
of the many medals Cortebert watches have won in international
expositions and regulating competitions.
Cortebert is more than just a fine watch. It is a· precision timepiece
with the remarkable "dynamic poise" movement developed by Corte–
bert, which maintains perfect balance and accuracy in any position
of the wrist and in a wide variety of temperature changes-the result
of amazing exactness and infinite skill in the fitting together of every
perfect part. Cortebert movements are anti
7
magnetic-protected from
magnetic impulses which often interfere 'with the accuracy of a watch.
All this assures you the utmost in accurate, dependable timekeeping.
Sears has been selected by Cortebert as their sole United States dis–
tributor. We are honored to' offer these fine watches at prices within
the reach of all. They may be purchased on Sears convenient Easy
Paymet}t Plan-see page 174C for details.
17-jewel Cortehert ... with individual
certificate of time-keeping excellence
One of the mcist critical watch-testing laboratories in the world-an official
bureau of the Swiss government-has tested each of these watches. Each was
tested for tim'e-keeping accuracy in five different positions and in extreme heat
and cold according to the most impar_tial and rigorous tests that can be applied
to a watch . And each. was awarded the Bureau's certificate. Here is further
evidence of the fine quality and time-keeping excellence of the Cortebert move–
ment-a quality which is the same for every Cortebert watch as for this one.
The case is a beauty-solid 1SK yellow gold of extra heavy weight, care–
fully hand-finished. A silvered dial with applied gold numerals and clear, thick
beveled crystal add to its richness. Genuine leather strap.
4 NC411E-17-jewel Cortebert Watch with certificate of time-keeping ex-
cellence.
In
gift case. Shipping weight, 9 ounces... . . .
. . . ....
$149.50
Price
includes
203
Federal
Ta,,_
PAGE
20
..
SEARS-ROEBUCK
KMNAMD
*
*
*
*
*
*
*
*
*·
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
So easy to own or give
Distinguished styling in 17-jewel Cortebert
watches for him-yet at exceptionally modest
prices. Available on Easy Terms.
Iii
gift box.
@Cushion _shape with smooth
flowing Jines. Case is 1OK
yellow rolled _gold
·\.,..~\.~vi
th
lbng-wearin"' -
't "" ,..,
--~el
back.
WhitP
~"<-'!'lo .
raised gilt nu–
m< .,,o9.. ..a hands. Curved bev–
elea crystal. Leather strap.
l!J
Square beve:ed style with
clea'n vigorous lines •
-~
•hly
polished 10K vP
1 '
\\.,..~\.
...
ied
case.
J-f-
0
-t
""".,nite dial
wi"
9,9."<'~,,r
sticks and dots,
bla .,,o .•ands. Curved beveled
crystal. Genuine leather strap.
-Shpg. wt., 9 oz..
-Shpg. wt.,
9
oz.
Designed for lovely hands
Trim, alluring 17-jewel Corteberts ... a luxury
watch for her-in everything but the price
I
In gift case.
State wrist si;:.e.
Shpg. wt., each, 9 oz.
@]
Small and dainty,
very desirable.
Case is 1OK yellow
rolled
"<.
plate
wit\o'lo'lo
't
-ing
sta
'!'lo
,..~1.~
..
ck.
Att. ""'"- dial is
whit~ ~•1th
gold color
numerals and hands.
Cord band, safety
clasp. 17jewel move–
ment.
@]
Rich 14K yellow
gold case in favor–
ite cushion shape.
Smart har· • izing
rose
er '.,,.,,"{
vith
eas) .,,o...,..o'I.
~"" ~k
numl ""\\.": clack
hands.
I"
.car curved
beveled crystal. Cord
band with safety
clasp. 17-jew,e! move–
ment.
m
tilgh domed crys-
tal in new round
shape.
Beautifully
designer! 'avy
weigh• .,,.,,"{·
14K
yeJ'
'l>Q.....
0'1,
\,~"\SC.
AttI
,..,\.,..~.
color
dial,
,..-i ..
numerals
and nands. Cord
band with safety
clasp. 17-jewcl
movement.
Price•
of
watches
A through E include 103
Federal
Ta)t..