1952 Sears Christmas Book

BETTY HUTTON,

starring

a Paramount prod uction,

"Somebody loves Me,"

color

Technicolor, soys:

can

just hear these lovely dolls

say 'Somebody loves me. Buy

me for that sweet little

somebody'".

SAY

'MAMA

PAPA'

Wig

to comb

and brush

" M

" "P " D 11

ama - apa

a ways a avor1te c dd,

n ow h as a Saran wig and soft vinyl head

This famous HAPPI-Tarn doll-baby is more irresistible than ever,

because she now has a soft, natural-feeling vinyl plastic head . .

AND .. a lustrous wig of Saran that can be combed, brushed and set

.. time after time .. just like any child's.

Yet she still sells at iastyear's low price.

Tilt her .one

~~ay an~

she says "Mama" .. tilt her the other way and you'.ll hear

an appealing Papa. Her sparkling glassene go-to-sleep eyes are shadowed

with long dark lashes. Her soft, warm vinyl arms, legs and head can be washed.

They look and feel amazingly. real

. with intricate lifelike details. Plump

c~tton-s:uffed

cotton. body contams voice. She wears a dainty dress of fine quality

nrnon with a matchmg bonnet, and cotton petticoat, panties, imitation leather

shoes and rayon socks. She is about 18 inches tall.

3187-Shipping weight 3 pounds.............. . .. . ................. .$5.98

Happi-Time "Teen-Ager"

with new "rooted" hair

,~·,

Rooted hair. Each Saran strand implanted into

scalp of soft vinyl head like real hair. Easy to

wash, comb, curl. Has endless ploy value.

------

256 .

SEARS, ROEBUCK AND

CO.

$998

At long last .. a doll for the

"little older" girl .. a teen–

ager doll made entirely of

soft huggable vinyl plastic: Her Saran hair

(wash, comb, setit) actuallycomes through

the scalp, looks realistically "rooted" . .

more permanent, can be set as desired.

Her fleshlike head, body, arms and legs are

so beautifully proportioned, so delicately

detailed, so real feeling, she's like a portrait

of the real-life girl next door. Her head

turns, her arms and legs are jointed

and she's washable from head to toes. '

She has large shining go-to-sleep eyes

with long lashes. Wears a smart em–

b?ssed cotton dress with dainty organdy

pmafore, panties, plastic vinyl shoes and

rayon sox. 21 in. high.

3367- Shpg. wt. 3 lbs. ..........$9.98

.MNK

(A, B, C, D, E, ILLUSTRATED OPPOSITE PAGE)

Layette Baby with Magic Skin, Saran Wig

She boasts a bigger-than-ever layette, as well as an improved

$9•98

carrying case with plastic handle, yet she

costs

Jut

thnn th'

1951 price of $10.98

Her cuddly soft Magic Skin rubber body, arms and

legs feel just like a real baby .. and can be sponged clean, too!

Dolly's Saran wig can be dampened, combed, brushed and set, over and over again.

She loves to be fondled and tells you so in her cooing voice. Her beautifully

shaped plastic head is nearly unbreakable, and long dark lashes edge bright

go-to-sleep glassene eyes that fairly sparkle with mischief. Baby. wears a

sunsuit, but she's ready for a long stay, as she brings with her a complete

layette in a smart pigskin-grained paper carrying case. Her layette in–

cludes: organdy dress, bonnet, slip, diaper, shirt, artificial leather shoes,

rayon socks, cotton flannel nightgown, wash cloth, powder puffs, safety pins,

wooden clothes pins, .,-ayon sacque.

3665-14-inch doll, layette, case. Shipping weight 4 pounds... .. . ... $9.98

Doll with 6 outfits, Saran wig, Rayve Toy Kit.

[fil

This little Happi-Time charmer has a different out.fit for every occa-

.45

sion

play, party, etc... six of them, to make her the best

dressed dolly in the neighborhood. And her hairdo can be arranged to suit

the occasion .. and the outfit, too!

Her plasticfiber hair can be combed, damp.

ened, brushed and set

. .

over and over.

Her llayve Kit includes Toy Wave, tonic and shampoo; bobbie pins,

curlers and comb. Made of nearly unbreakable plastic, her body is jointed,

and her head tilts and turns. Glassene eyes go to sleep.

She wears a skirt and blouse outfit, panties, socks, imitation leather shoes.

Her additional wardrobe includes: 4-piece ski suit, trousers with knit

anklets, plastic belt, cap, jacket. Evening gown with slip. Shortie coat,

hat, pajamas. Cotton play suit, sunglasses,

hair nets.

3381-14-inch doll with

outfits. Shpg. wt.

lbs......... ..........$9.45

14-in. Latex Skin Babies .. NOW with Vinyl Heads

Ii~

lkti

~~~

0M\

Finely detailed

soft vinyl head

Warm, lifelike

Latex rubber skin

Clean her with

soap and water

We're convinced these HAPPI-TIME Babies are the best doll

values in over 10 years. From top to toe, they feel startlingly

$ •

real, with soft lifelike vinyl heads and Latex rubber bodies that Molded hair

just beg for hugs. Delicate molded features are most realistic, from the pert

little nose to the_ dainty shell-like ears. Bright, go-to-sleep glassene eyes

are accented by silky dark lashes .. a squeeze brings forth a coo of delight.

E~ch we~rs

a charming outfit of lace-trimmed organdy dress and bonnet,

with undies, rayon sox, artificial leather shoes.

Better. Has Saran wig to comb,

brush, set.

Similar quality sold

last year for $6.46.

3648-Shpg. wt. 2 lbs . . . . . $4.98

Gaad. With molded hair.

Popu–

larly priced,

so every little girl can

own a Happi-Time Doll.

3636-Shpg.

wt.

2 lbs. . ... $3 .94

Our Best Happi-Time Babies have "rooted" hair

The .ultimate in doll realism. NOT just a glued-on wig, but Saran hair

that 1s actually rooted to her scalp! In fact, it comes from inside her

soft vinyl head, as realistically as any child's, with each strand securely

anchored, so it can be washed, combed and curled.

Her head, arms and legs are of soft, warm lifelike vinyl plastic. Lustrous

dark lashes edge her go-to-sleep glassene eyes. Cries softly when you tip her.

Cotton-stuffed body is covered with washable Vinyl coated fabric. Wears

dainty organdy dress, bonnet, slip, undies, imitation leather shoes, socks.

3 hair curlers.

3173-18-inch baby doll.

Shpg. wt. 2 lbs. 8 oz.........

$7.99

Beginner's Dolly .

She's tiny and perfectly

detailed .. just right for

the littlest "mother."

Washable plastic from head to toe . .

and she brings her grooming needs

right with her (doll-sized plastic hair

brush, comb, mirror, 3 hair curlers

3 bob pins). Her Saran hair can

combed, brushed and set. Go-to–

sleep glassene eyes. Arms and legs

jointed, head turns. Wears rayon

?ress, panties, shoes painted on. 10%:

mches tall.

3035-Shipping wt. 1 lb....$2.79

03180- 22-inch baby doll.

Shpg. wt. 4 lbs.......... . ...

$12.97