1947 Sears Christmas Book

.. 'THE

'!..!.Q.!iI

WAY

TO SAY

RADIOS

Dosh matching control

for Chevrolet

Dosh matching control

for Ford

Dash matching tuning panels to match dash of most 1940-47 cors

:~717(

AERIALS ... for Auto Radios

Silvertone streamlined designs of long-lasting beauty!

• Longer range, better reception, fit all cars and radios!

Silvertonc Aerials have every feature vital to perfect reception.

Here are a few: (1) New, improved moisture-resistant lead-ins.

(2) Pm;;tive-contact, corrosion·resistant, noise eliminating

lead~in

connections. (3) Efficient, rattle-proof ceramic insulators. (4)

Streamlined ornamental insulator caps. (5) Rust-proof, self-lubri–

cating bras.s antenna masts.

(6)

Lifewear chrome-plated finish.

f/\l

New Deluxe Fender Model.

Popular

concealed fender well

tyec.

Beautiful efficient, sturdy. Streamlined

4~section>

telescopes to 4·m.

high when

~ot

in use. Extends to 68 in. Mounts easily atop fender.

Won't interfere with

visi.on

or accessories. Similar to

standard

equipment

on many late cars. Fits popular cars 1941-47, except. 1941 Dodge,

DeSoto; 1942, 1947 Studebaker.

$4 69

05835-Shipping weight

pounds . . . . . .

. . . .

fD1

Universal Model-Fender or Side Cowl Mounting.

Mounts On right

or left s.ide of car. 3-section. Extends to 68 in. Single stanchion; ad–

justable base mounts on all body styles.

4-ft.

lead-in.

05838-Fits

all

cars and radios. Shipping weight

lbs....

$2,98

r,;i

Side Cowl Mounting

PRICE CUT NEARLY 13o/o!

3-section.

stan–

chion. Extends to 66 in. 3-ft. lead-in. Attractively deiiigned. Con-

vc.rsion kit for torpedo style

bodie~.

Instruction!'! included.

28 N 05836-Fits

all

cars and radios. Shipping weight 2 lbs .......

Reduced

$1.98

"Super-Rcnge

1 •

Side

Cowl Mounting. 4 scctio!1·

.Extends

~o 100-i~. fo~

lnng-. rang:e

reception. Similar to handsomely styled

aenal

above. 36-in. lcad-m. Conversion kit

~ ~

(fse~37~¥.i

~~J\i~~~rs

and

radios.

Shipping weight

pounds, .. ,- .

.$3.39

lnl

Special

Top Cowl Mounting.

~or

that smart

built-in

appearance.

Custom~stylecl

?i·section, extends to 56 in.

Adjustable

bracket mounts neatly on all co\•.:ls

regardless

of contour.

Highly

~fficient,

very

~ttracti~e.

$2 89

28 N 05839-- Fits all cal's and

rad10s.

Shipping 'veight

2 pounds ... , .. , . . . . . .

•

De Luxe Silvertone Auto Radio

5695.

•The finest Silvertone Auto Radio ever built!

•Dash matching tuning kits for

mo.st

1940--47 cars

With Under;

°::

•

Ample power output for plentv of undistorted volume!

Tuning Kit

•Single push button automatically tunes 5 stations!

monthly

few of the reasons it's one of the nation's most popular auto

radins: TONE ... Unbelievably faithful reproduction. Favorite programs take on

new richness. BEAUTY . . Cabinet finished in blue and gold,

7;~-in.

high, 8).1!-in.

wide, 7Ys-in. deep. P,OWERFUL ... 5 tubes (2 dual-purpose) plus power rectifier

give 7-tube

p~rformance.

SELECTIVE ... New superheterodyne circuit with pre·

selector stage gives razor-sharp reception. Automatic volume control reduces fading.

Push button tone control for voice or music. Frequency range

535

to 1610 kilocycles.

Dash matching tuning kits fit clash on most 1940-47 cars, except Willys, Crosley, 1947

Buick, 1942- 47 Cadillac. (Order model 28N06291 for these and cars earlier than

1941).

Not for 7947 Studebaker.

EASY TO INSTALL -Large 7-in. speaker mounts on fire–

wall (order 28N06285 below

no space). Speaker can be removed from chassis,

put

behind built-in speaker grille if car so equipped. Shipping wt. 23 lbs.

28 N 06292·-WithDash Matching Tuning Kit. State make, model, yearofcar. $58.95

06291 -With Underclash Tuning Kit. Fits all cars. Mailable

......56.95

AUTO RADIO ... Underdash Mounting

Silvertone features-at a bargain price!

A new thrill in tuneful listening pleasure

• Convenient, attractive tuning panel on chassis

• vVing knob tone control for the tone you prefer

• 4

push buttons for easy, automatic station tuning

Cash

• Plenty of power ... lifelike tone reproduction

Eosy Terms

Here, truly, is atnazing value in an auto radio! Genuine

$.4.50

down,

Silvertone quality ... with outstanding features galore!

monthl~

Beautiful in tone, attractive in

desi.gn

... power when you want it ... selectivity,

sensitivity ... all this, and more! Compare this low-priced radio with sets selling

considerably higher in price- ··-you'll agree it's a value that can't be bca t

New, improved superheterodyne circuit. Brings in distant stations with power to

spare. Gives you 7-tube performance from five tubes (two dual purpose), plus a

power rectifier. Automatic volume control and bass compensation; built-in noise

filter. Large 7-in. dynamic speaker mounts on firewall or behind dash speaker

grille on cars so equipped..

Four push buttons give you easy, precision-sharp tuning to four stations; manual

tuning control for other stations. Push buttons are easily set simply by loosening

or tightening the buttons; no tools needed. Station call letters illuminated for

your added convenience. Chassis and speaker are finished in attractive dark

maroon

with

chronic trim.

lnstoll it yourself-it's easy! Radio mounts under dash; speaker mounts on fire·

wall. Or, if your car has a built-in speaker grille, take speaker out of case and in·

stall it in grille. Hardware for mounting and instructions incll1ded. Speaker case

10-in. diameter, 5%-in. deep. Radio is 5%-in. high at back (height of tLming

panel 3% in.), 13%-in. deep, 5%-in. wide.

Will not

fit

7947 Studebaker.

28 N 06285- Shipping weight 17 lbs. Mailable...

. ............ $43.95

Gel a

Silverlone for happy,

carefree

motoring. Easy

Terms,

you wish-see

page

256

PAGE

2678 ..

AUTO RADIOS